About Nike

Nike is the world's leading sports brand, empowering athletes and innovators through groundbreaking products, digital experiences, and cultural movements. With a presence in over 190 countries, Nike drives innovation in sportswear, footwear, and apparel, particularly in the sneaker category. In Mexico, Nike is expanding its digital footprint, with SNKRS as a flagship app connecting sneaker enthusiasts to exclusive drops, community events, and premium content. As a Manager, E-Commerce SNKRS, you'll be at the heart of this evolution, blending commerce, content, and community to fuel growth in one of Latin America's key markets.

Role Overview

The Manager, E-Commerce SNKRS role in Ciudad de México, Mexico, is a strategic leadership position focused on advancing Nike's SNKRS platform in Mexico. SNKRS is Nike's premier mobile app for sneaker releases, offering members access to high-heat drops, storytelling, and community engagement. Reporting into the digital commerce team, you'll lead cross-functional efforts to grow membership, optimize the platform, and hit financial targets. This role demands a blend of analytical prowess, entrepreneurial spirit, and deep passion for sneakers and street culture. You'll collaborate with local territory teams and APLA Geo (Asia Pacific Latin America) stakeholders to create a Mexico-specific strategy aligned with Nike's global vision.

Key Impact Areas

Expect to balance multiple workstreams, from product launches to data-driven insights, ensuring every SNKRS member receives unparalleled value. This is not just a job—it's a chance to shape the future of sneaker commerce in Mexico.

Key Responsibilities

In this dynamic role, you'll drive the SNKRS growth vision while hitting monthly, seasonal, and annual goals across business, platform, and consumer metrics.

• Obsess over consumer journeys and digital product evolution, reacting to market opportunities and elevating the consumer voice in decisions.
• Partner with Neighborhood Accounts Team to co-develop marketing plans and activations that energize SNKRS.
• Lead high-heat product launches in collaboration with NDDC Operations.
• Work with Marketing and Site Merchandising to plan digital content for key launches.
• Collaborate with Operations and Technology to ensure platform fairness.
• Deliver weekly, monthly, and seasonal reporting with hindsights and action plans.
• Execute launch plans partnering with Business, Merchandising, Planning, Logistics, Marketing, Operations, and Sales at Territory, Geo, and Global levels.

Qualifications & Requirements

Nike seeks candidates with proven expertise in digital business and a genuine passion for sneaker culture.

• Bachelor’s degree or equivalent combination of education, experience, and training.
• 6+ years in digital or business-focused roles, including cross-functional teamwork.
• Strong grasp of business metrics and growth modeling.
• Analytical skills to leverage data for decisions.
• Track record of managing competing priorities with attention to detail.
• Excellent written/verbal communication, including complex presentations.
• Entrepreneurial growth-hacking mentality.
• Passion for sneakers, street culture, and high-end fashion.
• People management experience.

Fluency in English and Spanish is essential for global and local collaboration.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high-performers.

• Competitive salary estimated at $65,000-$95,000 USD yearly, based on Retail/Tech sector rates in Mexico with buffer.
• Performance-based incentives and bonuses tied to growth targets.
• Comprehensive health, dental, and wellness programs.
• Employee discounts on Nike products, including exclusive SNKRS access.
• Flexible work options blending office collaboration in Ciudad de México with remote flexibility.
• Professional development through Nike University training and leadership programs.

Career Growth

This role is a launchpad for digital commerce leaders at Nike. Success here can propel you to senior roles in APLA Geo, global SNKRS strategy, or broader e-commerce leadership. Nike invests in internal mobility, with 70% of positions filled by promotions. Hone skills in data analytics, consumer insights, and cross-functional leadership while building a network across Merchandising, Tech, and Marketing.

Why Join Us

Be part of Nike's mission to 'Bring inspiration and innovation to every athlete in the world.' In Mexico's vibrant streetwear scene, you'll drive SNKRS to new heights, partnering with global teams to deliver fair, exciting experiences. If you live for sneaker drops, data-driven wins, and cultural impact, this is your platform. Nike values diversity, innovation, and obsession—qualities that define top performers.

Role FAQs

Q: Is this a remote role?
A: Primarily based in Ciudad de México with hybrid flexibility for collaboration.

Q: What is SNKRS?
A: Nike's app for exclusive sneaker releases, content, and community building.

Q: Do I need sneaker industry experience?
A: Passion and relevant digital/business experience are key; industry knowledge is a plus.

Q: How does this role fit into Nike's structure?
A: Reports to digital commerce leads, partnering across Mexico territory and APLA Geo.

Q: What's the interview process?
A: Multi-stage including resume screen, hiring manager chat, cross-functional panel, and case study on growth strategy.