Manager, Integrated Retail Marketing Thailand at Nike in Bangkok

About Nike

Nike, Inc. is the world's leading sports brand, empowering athletes and innovators to push boundaries and achieve greatness. More than just a company that outfits the best athletes, Nike fosters a culture of diversity, imagination, and relentless innovation. From iconic products to groundbreaking marketing campaigns, Nike shapes the future of sport and culture globally. Joining Nike means becoming part of a dynamic team that values visionary thinking, teamwork, and a passion for consumers. In Thailand, Nike is expanding its retail footprint, creating exciting opportunities for marketing leaders to drive brand elevation in one of Southeast Asia's most vibrant markets.

Role Overview

As the Manager, Integrated Retail Marketing Thailand, based in Bangkok, you will lead Nike's retail brand offense across multiple channels. This role is pivotal in ensuring seamless execution of priority campaigns, product launches, and sports moments. Collaborating with stakeholders, you'll elevate the Nike brand in the marketplace, fostering deeper customer connections through innovative storytelling and activations. Reporting to the SEA&I Marketing team, you'll manage retail marketing calendars, agency partners, and budgets to deliver world-class retail experiences in Nike Stores and multibrand partners. Ideal for ambitious storytellers with a sharp eye for design and retail marketing expertise, this position offers the chance to influence Nike's growth in Thailand.

Key Responsibilities

Your day-to-day will involve strategic planning and hands-on execution to amplify Nike's retail presence:

• Plan and execute seasonal and 365 storytelling retail activations in key doors across Nike Stores and multibrand partners.
• Manage the localised retail marketing calendar, ensuring timely project delivery.
• Collaborate with cross-functional teams on marketplace mapping and define roles for each retail channel in delivering brand stories.
• Lead partnerships with Nike Direct Stores and Marketplace Partners to influence retail concept marketing and brand standards for fleet expansion.
• Create scalable retail brand guidance for local partners across all tiers.
• Champion brand standards and excellence with internal and external partners.
• Drive clarity on retail brand direction, seasonal processes, and deliverables with cross-functional teams.
• Co-manage annual country retail brand and visual merchandising budgets with SEA&I channel leads.
• Manage local retail brand and visual merchandising agency teams for seasonal executions.
• Contribute to knowledge sharing across Nike teams on best practices and learnings.

Qualifications & Requirements

To thrive in this role, you need a blend of experience, creativity, and strategic acumen:

• Bachelor’s degree or equivalent qualification.
• Minimum 5 years of experience in retail, brand, or omnichannel marketing (2 years additional experience in lieu of degree).
• Sharp eye for design and passion for retail marketing's art and science.
• Excellent oral and written communication skills, with experience presenting to leadership and cross-functional teams.
• Proven project management skills, including agency partners, vendors, and budgets.
• Proactive information-seeking in fast-moving, ambiguous environments, balancing creativity with organizational excellence.
• Strategic thinker, idea generator with analytical skills to apply business and consumer insights.

A passion for sport, culture, and consumer curiosity is essential. Experience in Thailand's retail landscape is a plus.

Benefits & Perks

Nike offers an unparalleled employee experience designed to fuel your potential:

• Competitive salary estimated at $65,000 - $95,000 USD annually, based on Thailand retail/tech sector rates with buffer.
• Comprehensive health, wellness, and insurance benefits tailored for Thailand.
• Generous paid time off, parental leave, and flexible working options.
• Employee discounts on Nike products and exclusive access to events.
• State-of-the-art facilities in Bangkok, including gym and collaborative spaces.

Career Growth

At Nike, career progression is driven by your ambition. This managerial role provides exposure to SEA&I leadership, global marketing strategies, and retail innovation. High performers advance to senior marketing positions, regional director roles, or headquarters opportunities in the US. Nike invests in your development through mentorship, training programs, and leadership academies. Many alumni from similar roles have shaped Nike's international expansion, offering a clear path to executive impact.

Why Join Us

Why choose this Nike role in Bangkok? Thailand's dynamic retail market is booming, and you'll lead Nike's charge with cutting-edge campaigns that resonate locally and globally. Work in an inclusive environment that rewards imagination, supports diversity, and celebrates achievements. Be part of stories that inspire millions, from product launches to cultural moments. With Nike's brand power and your expertise, you'll create lasting marketplace impact while growing personally and professionally in one of Asia's most exciting cities.

Role FAQs

What is the work location?

This is a full-time role based in Bangkok, Thailand, with potential for hybrid flexibility.

Is relocation support provided?

Nike offers relocation assistance for qualified international candidates.

What salary can I expect?

Estimated $65,000 - $95,000 USD yearly, depending on experience; actual offers based on market data.

Do I need Thai language skills?

English proficiency is required; Thai is advantageous for local partnerships.

How does this role fit into Nike's SEA strategy?

It's central to elevating retail brand expression across Thailand's channels, aligning with Nike's global growth ambitions.

Ready to bring your passion to Nike? Apply now and obliterate boundaries in retail marketing.