Role Overview

Join Lululemon as a Manager, Loyalty Guest Segments in Hong Kong Island, Hong Kong SAR and lead transformative APAC loyalty initiatives. This pivotal role focuses on driving guest retention, frequency, and brand love through data-driven strategies and segment-specific programs. At Lululemon, an innovative performance apparel company revolutionizing yoga, running, training, and athletic pursuits, you'll balance global priorities with local market needs. Our commitment to technical fabrics, functional design, and community connections sets us apart. As part of the loyalty team, you'll harness analytics, consumer insights, and trends to inspire deeper engagement. If you're a strategic thinker passionate about CRM retention and loyalty program management, this Lululemon career in Hong Kong is your chance to create positive change in a healthier, thriving future.

Key Responsibilities at Lululemon

As Manager, Loyalty Guest Segments, your day involves high-impact work across APAC. Here's what you'll do:

• Develop and implement CRM retention strategies aligned with business objectives to boost engagement and loyalty.
• Lead guest segmentation and analyze data to uncover trends, behaviors, and opportunities for retention, churn reduction, and upsell/cross-sell.
• Identify growth opportunities using regional insights to diversify and enhance loyalty program offerings.
• Own regional strategy and execution for programs like Sweat Collective, including optimization, localization, and activation across APAC.
• Collaborate with digital and technology teams to optimize member experiences via innovative tools and platforms.
• Champion long-term roadmaps for loyalty and segment programs, blending global vision with local insights.
• Drive cross-functional alignment with marketing, operations, and other teams for seamless execution.
• Balance global and local priorities to deliver impactful, data-driven guest engagement in Hong Kong and beyond.
• Leverage consumer trends and mindsets to foster brand love and community connections.

Expect ambiguity, innovation, and entrepreneurial spirit in this dynamic role.

Qualifications & Requirements

To thrive in this Lululemon loyalty manager position, bring these qualifications:

• Undergraduate degree in business, marketing, or related field.
• 10+ years in program management, operations, or loyalty/marketing.
• Proven strategic thinking and comfort working with ambiguity.
• Experience leading international cross-functional stakeholders.
• Strong project management to prioritize tasks and deliver initiatives.
• Self-starter with problem-solving skills and meticulous attention to detail.
• Exceptional communication and relationship-building abilities.

Must-haves include personal responsibility, entrepreneurial innovation, honest communication, courageous leadership, people-first connections, and a fun, joyful approach to work. Lululemon seeks those who embody our values for equitable, inclusive growth.

Salary & Benefits

Earn a competitive salary estimated at HKD 800,000 - 1,200,000 annually for this senior role in Hong Kong, plus a team-based bonus. Lululemon invests in your whole person:

• Competitive base pay and performance bonuses.
• Generous paid time off.
• Employee discounts on premium apparel.
• Free fitness/yoga classes.
• Parenthood top-up support.
• Professional development programs.
• Wellness-focused perks for body, mind, and spirit.
• Inclusive, growth-oriented culture.

Benefits may vary by location and eligibility; Lululemon reserves alteration rights.

Why Join Lululemon?

Lululemon isn't just apparel—it's a movement for wellness and connection. In Hong Kong, you'll contribute to positive change in APAC markets, leveraging our innovative products and community focus. Enjoy an equitable environment prioritizing people, with perks supporting your goals. Our success stems from stores, people, and connections. As a loyalty guest segments manager, innovate with data and insights to build brand love. Explore Lululemon careers in Hong Kong for entrepreneurial freedom, courage, and joy. #LI-Onsite #LI-NDN

How to Apply

Ready to elevate loyalty at Lululemon? Apply now for this Manager, Loyalty Guest Segments role in Hong Kong Island. Submit your resume highlighting CRM, segmentation, and APAC experience. Build trusting relationships and lead with impact. Don't miss this opportunity to grow with a global leader in performance apparel. Applications close soon—apply today!