About Nike

Nike, the world's leading sports brand, empowers athletes and innovators through groundbreaking products, digital experiences, and global partnerships. Headquartered in Beaverton, Oregon, with a strong presence across EMEA, Nike drives innovation in sportswear, footwear, and performance gear. The Go To Market & Digital Sales (GTM&DS) team plays a pivotal role in elevating partner relationships and consumer interactions, collaborating with Merchandising, Brand, and CODE functions to deliver seamless sell-in to sell-through journeys.

Role Overview

As Manager, Partner Experience in Hilversum, Netherlands, you'll lead the creation of exceptional B2B partner engagements for Nike's EMEA region. Reporting to the Director, GTM, Digital Content & Samples, this role focuses on strategic planning, digital innovation, and team leadership. You'll shape seasonal strategies aligned with Nike's CODE calendar, harnessing digital tools to enhance sell-in experiences, optimize nike.net integration, and foster cross-functional collaboration with Sport GMs, Sales Leads, and global teams. This position demands a dynamic leader passionate about technology, marketplaces, and partner success.

Key Responsibilities

Your day-to-day will involve high-impact projects across strategic and operational domains:

• Collaborate cross-functionally to develop integrated seasonal engagement plans, mapping key products from sell-in to sell-through.
• Translate brand stories into engaging digital content for various platforms, addressing local gaps and ensuring brand standards.
• Manage multiple deliverables under tight deadlines, delivering timely activations for partner experiences.
• Streamline content production for education and inspiration, supporting internal and consumer-facing moments.
• Explore nike.net optimizations and innovative digital solutions for the sell-in journey, including virtual spaces and marketplace integrations like GEL products.
• Maintain stakeholder communications across levels, advocating for geo needs with global teams and leading best practices sessions.
• Guide and mentor a team to create premium in-person and online experiences, fostering collaboration.

Qualifications & Requirements

Nike seeks a proven leader with:

• Extensive project management experience in complex environments.
• Strong grasp of organizational dynamics and senior stakeholder management.
• End-to-end B2B expertise, including marketplace operations with sales, merchandising, and buying.
• Digital savvy, with skills in leveraging tools for sell-in experiences and technology implementation.
• Transition management prowess: educating, training users on new tools.
• Innovation mindset, industry knowledge, and adaptability to emerging technologies.

Ideal candidates bring EMEA retail/tech sector experience and a passion for Nike's brand architecture.

Benefits & Perks

Joining Nike means accessing world-class rewards:

• Competitive salary estimated at €65,000-€95,000, plus performance bonuses.
• Comprehensive health insurance, pension contributions, and wellness programs including gym memberships and mental health support.
• Generous employee discounts on Nike products, apparel, and gear.
• Flexible hybrid work in Hilversum, with 30+ vacation days and parental leave.
• Learning opportunities via Nike University, coaching, and global mobility programs.

Career Growth

This role offers a launchpad for advancement within Nike's Sales organization. You'll gain exposure to global strategies, digital transformation, and leadership development. Past Managers have progressed to Director roles in GTM, Digital Sales, or EMEA leadership, building expertise in partner ecosystems and innovation. Nike invests in your growth through mentorship, stretch assignments, and cross-functional projects, positioning you for long-term success in a dynamic, athlete-inspired culture.

Why Join Us

At Nike, you're not just managing partners—you're elevating the future of sport. Work in Hilversum's vibrant hub, collaborating with top talent in EMEA GTM&DS. Drive real impact by innovating digital experiences that connect partners to Nike's iconic brand. Enjoy a premium work environment that values diversity, inclusion, and bold ideas. Be part of a team that 'Just Does It' with passion, precision, and purpose.

Role FAQs

What is the work environment like?

Hybrid model in Hilversum, blending collaboration with flexibility. Expect cross-functional teamwork with EMEA NMP, Sport, and Code teams.

Is team management experience required?

Yes, you'll guide a team, providing coaching and fostering collaboration.

What digital skills are essential?

Expertise in digital tools, virtual spaces, nike.net, and marketplace solutions for B2B sell-in.

How does this role fit into Nike's structure?

Key member of EMEA GTM&DS, reporting to Director, supporting retail partners through the full Code process.

What's the salary range?

Estimated €65,000-€95,000 annually, based on Netherlands retail/tech benchmarks with Nike's premium positioning.

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