Manager, Visual Merchandising Nike Direct, Tokyo, Japan

About Nike

Nike is the world's leading sports brand, empowering athletes and innovators to turn their visions into reality. With a legacy of groundbreaking design and cultural impact, Nike shapes the future of sport, fashion, and consumer experiences. In Japan, Nike Direct stores serve as dynamic hubs where brand storytelling meets cutting-edge retail innovation. As a global powerhouse, Nike offers unparalleled opportunities to influence millions through creativity and strategic execution.

Role Overview

The Manager, Visual Merchandising Nike Direct, Japan, is a pivotal leadership role within the Integrated Retail Marketing team in Tokyo. Reporting to the Director of Integrated Retail Marketing, you'll spearhead visual merchandising for Nike Direct stores, crafting immersive retail experiences that elevate brand presence and drive consumer engagement. This position demands a blend of visionary creativity and hands-on execution, partnering with cross-functional teams across Japan and the APLA region to deliver seasonal campaigns, product launches, and evergreen storytelling.

Ideal for tastemakers passionate about sport, streetwear, and youth culture, this role measures success through strengthened brand equity, deeper customer connections, and Nike Direct business growth. Expect domestic travel monthly to stores and agencies, with occasional international trips.

Key Responsibilities

In this high-impact position, you'll orchestrate visual strategies that transform Nike Direct stores into must-visit destinations. Key duties include:

• Programming seasonal Visual Merchandising direction 4-5 times per year for inline stores.
• Co-developing strategic plans for new store openings in collaboration with APLA teams.
• Creating compelling visual display strategies aligned with promotions, seasonal campaigns, product launches, and global brand standards to boost recognition and sales.
• Supporting production of in-store signage and graphics with the Retail Brand & Experience team.
• Delivering regular VM training programs to elevate execution by Direct Store Athletes.
• Collaborating on cross-channel projects with inline and Value stores for cohesive seasonal storytelling.
• Managing small teams, projects, and mid-size external partners to implement strategies driving results across multiple teams.

Qualifications & Requirements

Nike seeks strategic visionaries who excel in dynamic environments. Essential qualifications include:

• Minimum 5-6 years of Visual Merchandising experience.
• Bachelor’s degree or higher education.
• High interest or background in sport, youth culture, sneakers, fashion, and streetwear.
• Proven problem-solving skills: Tackle complex challenges with limited data, developing forward-thinking recommendations.
• Leadership acumen: Drive short- to medium-term goals, manage team performance, compensation, and resourcing.
• Strong oral and written communication in English and Japanese.
• Ability to travel domestically monthly and internationally as needed.

Key partners span Integrated Retail Marketing, Brand Management, Digital Marketing, Nike Direct Stores HQ, Planning, Supply Chain, and external agencies across APLA.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high performers:

• Competitive salary estimated at ¥90M-¥130M annually, reflecting Japan's retail leadership benchmarks with upside potential.
• Comprehensive health insurance, wellness programs, and family support.
• Generous paid time off, parental leave, and flexible work options.
• Employee discounts on Nike products, exclusive event access, and athlete-inspired perks.
• Relocation assistance for Tokyo-based roles and subsidized housing options.

Career Growth

At Nike, career progression is athlete-driven. This managerial role positions you for advancement into senior Retail Marketing leadership across APLA or global teams. Nike invests in your growth through leadership training, mentorship from executives, and exposure to innovative projects. Past Visual Merchandising leaders have advanced to Director-level roles, shaping Nike's retail evolution worldwide. Leverage Nike's internal mobility to pivot into digital retail, brand strategy, or international operations.

Why Join Us

Work at the intersection of sport, culture, and commerce in Tokyo's vibrant retail scene. Influence how millions experience Nike through stores that inspire action. Thrive in a collaborative, innovative culture where your ideas drive real business impact. Nike Japan offers a premium work environment with modern offices, state-of-the-art facilities, and a commitment to diversity and inclusion. Be part of a team that's redefining retail for the next generation of athletes.

Role FAQs

What is the travel requirement?

Domestic travel at least once a month to visit stores and partners; occasional international travel based on business needs.

Is Japanese fluency required?

Yes, strong oral and written skills in both English and Japanese are essential for cross-team collaboration.

What metrics define success?

Brand strength, consumer engagement depth, and Nike Direct inline business growth.

Are there direct reports?

Yes, you'll manage small teams and be accountable for performance management and resourcing.

How does this role support Nike's global strategy?

By delivering localized yet globally aligned VM that enhances APLA's retail footprint.

Ready to elevate Nike's retail story? Apply now and bring your vision to life.