About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Kazakhstan, PepsiCo has a strong presence, driving innovation and growth in the consumer goods sector. Our commitment to sustainable growth, consumer insights, and data-driven decisions positions us as a market leader. As a Market Research & Consumer Insights Intern in Almaty, you'll join a dynamic team that shapes the future of our brands through cutting-edge analytics.

Role Overview

The PepsiCo Go Intern position in Market Research and Consumer Insights (Analytics) is based in Almaty, Kazakhstan. This full-time internship starts in January 2026 and runs through February 2026 and beyond for top performers. You'll be part of a professional team responsible for business analytics that fuels PepsiCo's growth. Key focus areas include KPI reporting, market trend analysis, macroeconomic insights, growth driver identification, modeling, and forecasting. Past projects include quarterly macroeconomic analysis, innovation effectiveness evaluation, brand portfolio deep dives, and long-term brand growth strategies. This role offers interns real-world exposure to high-impact projects in a premium FMCG environment.

Key Responsibilities

As an intern, you'll dive into hands-on tasks that mirror full-time analyst work:

• Conduct marketing research and market analytics alongside seasoned professionals, leveraging global best practices and advanced tools.
• Analyze market trends, research outcomes, and derive actionable insights to inform critical business decisions.
• Develop comprehensive reports and identify optimal research tools tailored to specific business challenges.
• Facilitate communication with internal stakeholders and collaborate with world-leading research agencies.
• Contribute to new product launches and refine promotion strategies for PepsiCo's current portfolio.

Team Projects You'll Support

Expect to engage in real initiatives like quarterly macroeconomic reviews, assessing innovation performance, dissecting brand architectures, and diagnosing growth opportunities across PepsiCo's directions.

Qualifications & Requirements

To thrive in this role, candidates must meet these criteria:

• English proficiency at Upper-Intermediate level or higher for seamless global collaboration.
• Completed Bachelor's degree by February 2026 start date, graduated no earlier than 2020, in fields like Marketing, Economics, Finance, Statistics, or Sociology.
• Full-time work availability starting January 2026.
• Proven ability to manage large volumes of information, advanced MS Excel skills, and sharp analytical thinking.

No prior professional experience is required, but enthusiasm for data-driven insights in consumer goods is essential. This internship is ideal for recent graduates seeking to launch their career at a Fortune 500 company.

Benefits & Perks

PepsiCo invests in its interns with premium perks designed for growth:

• Competitive stipend estimated at 65,000-95,000 KZT monthly, aligned with Kazakhstan food & beverage sector rates.
• Mentorship from market research experts and access to state-of-the-art analytics tools.
• Networking with internal teams and international agencies, building your professional portfolio.
• Potential pathway to full-time roles post-internship for outstanding performers.
• Flexible professional development opportunities in a collaborative Almaty office environment.

Career Growth

This internship is a launchpad for careers in market research, consumer insights, and business analytics at PepsiCo. Many interns transition to permanent positions, gaining expertise in high-stakes projects that influence multimillion-dollar decisions. Develop skills in forecasting, KPI tracking, and strategic planning while working on brands that reach millions. PepsiCo's global mobility programs offer paths to international roles, fostering long-term advancement in a company renowned for talent development.

Why Join Us

Choose PepsiCo for unparalleled exposure in Kazakhstan's dynamic FMCG market. Work on impactful projects that drive real business growth, surrounded by innovative thinkers. Almaty's vibrant location combines urban energy with PepsiCo's supportive culture. Stand out with skills that employers crave: analytics, insights, and strategic thinking. Join a company that values diversity, sustainability, and bold ideas—your contributions will shape PepsiCo's future in Central Asia.

Role FAQs

What is the duration of the internship?

The program starts full-time in January 2026, with potential extension based on performance.

Is prior experience required?

No, but strong academics and analytical aptitude are key.

What tools will I use?

Primarily MS Excel, plus exposure to advanced research software and agency platforms.

Can this lead to a full-time job?

Yes, top interns often receive offers for permanent roles.

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