About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with iconic brands like Pepsi, Gatorade, Sabritas, Gamesa, Quaker, and Sonrics consumed over a billion times daily across more than 200 countries. In Mexico, PepsiCo has been a staple in homes for over 116 years, fostering a culture of innovation, inclusivity, and positive impact. As a Marketing Activation Specialist in Miguel Hidalgo, Mexico City, you'll join a dynamic team dedicated to daring for better and making the world a better place through bold marketing strategies.

Role Overview

The Marketing Activation Specialist at PepsiCo plays a pivotal role in bringing consumer journey strategies to life. Based in Miguel Hidalgo, Distrito Federal, this position focuses on configuring and deploying CRM and loyalty campaigns using Salesforce Marketing Cloud. You'll activate multi-step, multi-channel journeys with personalization, business logic, and channel tactics to deliver relevant, high-impact messages at scale across email, mobile notifications, and more. This hands-on role empowers PepsiCo's brands to execute consistent, timely communications that drive engagement and loyalty.

Key Responsibilities

Build and Deploy Journeys

Translate marketing strategies into effective multi-step consumer journeys using Salesforce Marketing Cloud's self-service tools. Configure complex journeys incorporating timing rules, decision splits, filters, and dynamic content for seamless execution.

Channel Configuration and Launch

Set up journeys across email, mobile notifications, text messaging, and other owned channels. Ensure all inputs like audiences, templates, links, and legal content are complete and functional before launch.

Monitoring and Optimization

Monitor live journeys in real-time, troubleshoot operational issues, and make adjustments to ensure smooth performance. Implement accurate targeting, entry criteria, frequency controls, and tracking parameters for reliable reporting.

Collaboration and Insights

Partner with Performance and Insights Analysts to align on outcomes and share platform observations. Identify repeatable logic, propose modular structures, and document best practices for scalability and efficiency.

Qualifications & Requirements

To succeed as a Marketing Activation Specialist at PepsiCo, candidates need 3–5 years of experience in CRM operations, campaign activation, or lifecycle marketing, preferably in large multi-market organizations. Fluent English is required, along with hands-on expertise in Salesforce Marketing Cloud or similar platforms, including journey configuration, email, mobile, and automation modules.

Key skills include translating strategies into multi-step journeys, managing complex campaign calendars, troubleshooting setup issues, and maintaining high attention to detail. Strong collaboration with audience, content, QA, and technical teams is essential. PepsiCo encourages applications even if you don't meet 100% of requirements—bring your curiosity and drive for better!

Benefits & Perks

PepsiCo offers comprehensive benefits to support your professional and personal life. Enjoy opportunities for daily learning through internal digital platforms, leadership development programs, specialized role training, and experiences with internal/external providers. Recognition programs celebrate seniority, behavior, leadership, and life moments.

Financial wellness programs help you achieve life goals, while a flexibility program balances work and lifestyle. Family benefits include Wellness Line access, thousands of discounts and agreements, scholarship programs for children, and aid plans for key life events. As an equal opportunity employer, PepsiCo values diversity and inclusion without discrimination.

Career Growth

At PepsiCo, career advancement is a priority. This role provides exposure to cutting-edge marketing technologies and cross-functional teams, building skills in CRM, analytics, and consumer engagement. Internal mobility, mentorship, and tailored development paths position you for future leadership roles in Mexico and globally. Join a company where thinkers and change agents thrive.

Why Join Us

Working at PepsiCo means being part of a welcoming culture where you can dare to be you. Influence teams, drive impactful campaigns for beloved brands, and contribute to a better world. In Miguel Hidalgo, enjoy a vibrant location with proximity to Mexico City's business hub, combining professional growth with work-life harmony.

Role FAQs

What platforms will I use?

Primarily Salesforce Marketing Cloud for journey building, email, mobile, and automation.

Is English fluency mandatory?

Yes, fluent English is required for this role.

What experience level is needed?

3–5 years in CRM or campaign activation, ideally in large organizations.

Are benefits family-inclusive?

Yes, including scholarships, discounts, and wellness programs for families.

Is this a full-time role?

Yes, full-time position with flexible work options.

Ready to activate marketing magic at PepsiCo? Apply now and dare for better!