About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In China, PepsiCo has a strong presence through its partnerships with bottlers and a focus on categories like hydration, snacks, and beverages. The company's commitment to sustainable growth, innovation, and consumer-centric strategies positions it as a leader in the fast-paced Food & Beverage sector. As a Marketing Assistant Manager for Gatorade in Shanghai, you'll contribute to PepsiCo's ambitious growth in the hydration segment, particularly with the launch of the Propel daily hydration platform.

Role Overview

The Marketing Assistant Manager, Gatorade role in Shanghai is a pivotal position supporting the brand, marketing, and innovation initiatives for the all-new Propel daily hydration platform. This role demands a proactive candidate to execute aligned strategies, collaborate with cross-functional teams and bottlers, and drive high incremental growth. In China's competitive beverage landscape, you'll help establish Propel as a breakthrough portfolio, building it into a sizable business that fuels PepsiCo's hydration ambitions. With hands-on involvement from planning to execution, this position offers exposure to high-impact projects in a dynamic, urgent environment.

Why This Role Matters

China's hydration category is complex and rapidly evolving, with intense competition. Your expertise in marketing, brand building, and innovation will be crucial to launching Propel successfully, delivering growth, and setting the foundation for long-term success in PepsiCo's portfolio.

Key Responsibilities

In this role, you'll play a hands-on part in launching and scaling Propel. Key responsibilities include:

• Supporting brand and marketing efforts for Propel, expanding into daily hydration and driving equity growth through IMC campaigns, development, and operations.
• Managing digital and social campaigns, including seeding initiatives to build consumer engagement.
• Facilitating end-to-end customer collaborations, activations, and operations with bottlers and partners.
• Leading trial programs, from mechanism development to post-analysis, to optimize consumer trials and insights.
• Assisting in new product development (NPD), including annual workplans, concepts, and packaging innovations.

These tasks require close collaboration across functions, ensuring seamless execution in a high-stakes, fast-paced setting.

Qualifications & Requirements

To succeed, candidates must demonstrate:

• Minimum 3 years of marketing experience with a proven track record in branding, communications, portfolio development, and innovation.
• Successful history of delivering strong growth for brands or businesses in China.
• Experience in innovation and portfolio setup, particularly launching new products or brands.
• Strong cross-functional and relationship management skills to lead, resolve conflicts, and meet goals under pressure.
• Complex problem-solving abilities, thriving in high-stress conditions with urgency.
• Knowledge of the beverage category, bottler model, and industry connections, plus passion for brands.
• Bachelor’s or Master’s degree in a relevant field.
• Proficient communication and influencing skills in matrix international organizations.
• Hands-on experience from marketing planning to execution with proven success.
• Fluency in English and Mandarin.

Ideal Candidate Profile

We're seeking a dynamic marketer with China-specific experience in FMCG, especially beverages, who excels in turning strategies into results.

Benefits & Perks

PepsiCo offers a premium compensation package tailored to top talent in Shanghai:

• Competitive base salary estimated at $65,000 - $95,000 USD annually, with performance-based bonuses.
• Comprehensive health insurance, including medical, dental, and vision coverage.
• Retirement savings plans with company matching.
• Generous paid time off, parental leave, and flexible working arrangements.
• Employee discounts on PepsiCo products and perks programs.
• Access to state-of-the-art facilities and modern office in Shanghai.

Career Growth

At PepsiCo, career progression is a priority. This Assistant Manager role is a launchpad to senior marketing positions, brand management, or innovation leadership. With mentorship from global experts, cross-functional exposure, and international opportunities, you'll build a robust career. PepsiCo's leadership development programs, including rotations and training, ensure high performers advance quickly in China and beyond.

Development Opportunities

Participate in PepsiCo University courses, digital marketing certifications, and innovation workshops to sharpen your skills and stay ahead in the industry.

Why Join Us

Joining PepsiCo's Gatorade team in Shanghai means working on game-changing projects like Propel in a category poised for explosive growth. Benefit from a collaborative culture, cutting-edge resources, and a company invested in your success. PepsiCo's focus on sustainability, diversity, and inclusion creates an inclusive environment where your contributions drive real impact. In Shanghai's vibrant market, you'll network with industry leaders and shape the future of hydration.

Role FAQs

What is the work environment like?

Fast-paced, collaborative, with a mix of office-based and flexible work supporting high-urgency projects.

Is relocation support available?

PepsiCo provides relocation assistance for qualified international candidates.

What are the next career steps?

High performers can advance to Marketing Manager or Brand Lead roles within 2-3 years.

Does this role involve travel?

Occasional travel within China for bottler meetings and activations.

How does PepsiCo support work-life balance?

Through flexible hours, wellness programs, and generous leave policies.