About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In China, PepsiCo has a strong presence, particularly in the nutrition and breakfast categories through brands like Quaker. The company is committed to sustainable growth, innovation, and delivering products that promote healthier lives. PepsiCo's nutrition division focuses on gut health, functional foods, and premium breakfast solutions, aligning with global consumer trends toward wellness and nourishment.

Role Overview

The Marketing Assistant Manager for the Nutrition Category, Hot Platform, is a pivotal role within PepsiCo's Quaker business in Shanghai, China. This position drives the mission to enhance consumer gut health and quality of life through innovative nourishment products. The vision is to position Quaker as the leading brand in basic gut-health-oriented breakfasts for core consumer cohorts, featuring superior product lines such as Instant Oats (IO), Quick Cooking Oats (QCO), Oats for Rice (OFR), Instant Oat Functional (IOF), Cereal Powder Drink (CPD), Premium CPD, and Functional Nutrition platforms. Reporting to senior marketing leadership, you will contribute to business growth, innovation, and portfolio optimization in the competitive Chinese FMCG market.

Key Responsibilities

In this full-time role, you will spearhead strategic initiatives to deliver on annual operating plans (AOP) and business targets. Key duties include developing and deploying business plans to achieve growth objectives, leading innovation projects for the Quaker basic hot platform to support market share expansion and net revenue (NR)/net operating profit before tax (NOPBT) delivery. You will craft portfolio solutions for top-priority emerging customers, such as club formats and premium supermarkets, and lead annual gifting plans across online and offline channels.

Additionally, you will direct marketing campaigns as required by the hot base platform product line, supporting channel activities and trade-to-trade (T2T) efforts from a marketing perspective. Performance monitoring is crucial: you will identify solutions and recommend enhancements based on data-driven insights. Finally, continuously optimize the portfolio mix—covering proposition, product, package, price, place, and promotion—through sophisticated competitive analysis.

Daily Impact

Expect a dynamic mix of strategic planning, cross-functional collaboration, and hands-on execution. This role demands a blend of creativity, analytics, and leadership to thrive in PepsiCo's fast-paced environment.

Qualifications & Requirements

To succeed, candidates need a Bachelor's degree or higher with at least 3 years of marketing experience, preferably in FMCG multinational companies. Passion for the food and beverage category is essential. A proven track record in new product development (NPD) projects is required, including familiarity with NPD processes and the ability to leverage market insights for crafting innovative products.

Strong analytical skills paired with a process-oriented mentality are non-negotiable. You must demonstrate robust cross-functional leadership and collaboration skills, excellent communication, and project management abilities. Business acumen and a keen sense of aesthetics ('beauty sense') will set you apart in optimizing product portfolios.

Preferred Experience

Experience in nutrition, breakfast, or hot cereal platforms in China is highly valued. Proficiency in Chinese and English is advantageous for stakeholder interactions.

Benefits & Perks

PepsiCo offers a competitive compensation package, estimated at $65,000-$95,000 USD annually (adjusted for Shanghai market rates in the food & beverage sector), including performance-based bonuses. Comprehensive benefits encompass health insurance, retirement plans, and wellness programs tailored to promote gut health and work-life balance. Enjoy perks like flexible working arrangements, subsidized meals, and access to PepsiCo's global employee discounts on products.

Professional development is prioritized with training programs, mentorship, and opportunities to attend industry conferences. In Shanghai, benefit from a vibrant office location with modern facilities and team-building events.

Career Growth

This role is a launchpad for marketing professionals aiming for senior positions at PepsiCo. High performers advance to Marketing Manager, Category Lead, or regional roles. PepsiCo's robust talent development includes leadership tracks, international rotations, and MBA sponsorships. With Quaker's growth in China's nutrition market, you'll gain exposure to high-impact projects shaping consumer trends.

Development Opportunities

Access PepsiCo University courses, cross-functional projects, and mentorship from global experts. Track records in innovation and business delivery accelerate promotions.

Why Join Us

Join PepsiCo to work on meaningful products that improve lives through better nutrition. In Shanghai, contribute to Quaker's leadership in China's burgeoning gut health segment amid rising wellness demand. Benefit from a collaborative culture, cutting-edge tools, and a company invested in sustainability—PepsiCo aims for net-zero emissions by 2040. Be part of a team driving iconic brands forward in one of the world's largest markets.

Role FAQs

What is the work location and hybrid policy?

Based in Shanghai, China, with hybrid flexibility subject to team guidelines.

Is Mandarin proficiency required?

Yes, strong Mandarin and English skills are essential for market analysis and stakeholder engagement.

What salary can I expect?

Estimated $65,000-$95,000 USD yearly, plus bonuses, based on experience and sector benchmarks.

Does this role involve travel?

Occasional domestic travel for customer meetings and market research.

How does PepsiCo support career progression?

Through structured programs, performance reviews, and global opportunities tailored to your growth goals.