About Mohawk Industries

Mohawk Industries stands as the world's largest flooring company, a global leader in innovative flooring solutions with over 40,000 dedicated employees across more than 100 manufacturing facilities worldwide. Headquartered in Dalton, Georgia, Mohawk produces premium carpet, hardwood, laminate, tile, and stone flooring, serving residential, commercial, and industrial markets. With annual revenues exceeding $11 billion, Mohawk's commitment to sustainability, innovation, and customer satisfaction has solidified its position as an industry titan. Joining Mohawk means becoming part of a dynamic team that shapes the future of home and commercial spaces globally.

Role Overview

The Marketing Associate position within Mohawk Industries' prestigious ASPIRE Leadership Development Program (LDP) offers recent graduates and early-career professionals an unparalleled entry into the flooring industry's marketing landscape. Based in Dalton, Georgia, this full-time role immerses you in hands-on marketing projects, strategic campaigns, and cross-functional collaboration. ASPIRE LDP is designed to accelerate your career, providing rotational experiences, mentorship from senior leaders, and exposure to diverse business units. Ideal for ambitious individuals passionate about marketing in manufacturing, this position combines creativity, analytics, and business acumen to drive Mohawk's market dominance.

Why ASPIRE LDP?

The ASPIRE program is Mohawk's flagship initiative for high-potential talent, featuring structured rotations, leadership training, and real-world projects that contribute to company goals. Participants gain insights into marketing strategy, digital innovation, and global brand management while building a network within a Fortune 500 powerhouse.

Key Responsibilities

As a Marketing Associate in the ASPIRE LDP, you'll play a vital role in executing marketing strategies that propel Mohawk's flooring products to new heights. Core responsibilities include:

• Supporting the development and execution of multi-channel marketing campaigns across digital, social media, and traditional platforms.
• Conducting in-depth market research, consumer insights analysis, and competitor benchmarking to inform strategic decisions.
• Creating compelling content such as blog posts, social media graphics, email newsletters, and promotional materials tailored to target audiences.
• Analyzing campaign performance using tools like Google Analytics, CRM software, and marketing dashboards to optimize ROI and engagement.
• Collaborating with sales, product development, and design teams to launch new flooring product lines and promotional initiatives.
• Assisting in event planning, trade shows, and customer engagement activities to enhance brand visibility in the flooring sector.

These duties provide a perfect blend of tactical execution and strategic input, preparing you for advanced marketing roles.

Qualifications & Requirements

To thrive as a Marketing Associate - ASPIRE LDP at Mohawk Industries, candidates should possess:

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field from an accredited university.
• Entry-level experience (0-2 years) in marketing, internships, or relevant coursework; flooring or manufacturing experience is a plus.
• Exceptional written and verbal communication skills with a keen eye for detail and creativity.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, Google Analytics, and social media platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Demonstrated leadership potential, adaptability, and a passion for the flooring industry and sustainable practices.

Mohawk values diversity and encourages applications from all qualified candidates eager to grow in a supportive environment.

Benefits & Perks

Mohawk Industries offers a comprehensive benefits package designed to support your professional and personal well-being:

• Competitive salary range estimated at $50,000 - $85,000 annually, based on experience and sector benchmarks.
• Robust health benefits including medical, dental, vision, and prescription coverage with low employee premiums.
• 401(k) plan with generous company matching contributions for long-term financial security.
• Paid vacation, holidays, sick leave, and flexible work arrangements.
• Tuition reimbursement, leadership training, and ASPIRE program-specific development opportunities.
• On-site fitness centers, employee discounts on flooring products, and wellness programs.

These perks underscore Mohawk's investment in employee success and work-life balance.

Career Growth & Training

Mohawk's ASPIRE LDP is a launchpad for marketing careers, featuring 18-24 months of rotational assignments across marketing functions like digital strategy, brand management, and market research. You'll receive personalized coaching from executives, access to Mohawk University training platforms, and opportunities for certifications in Google Analytics, HubSpot, or SEO. Alumni of ASPIRE often advance to roles such as Marketing Manager, Brand Specialist, or Director of Digital Marketing within 3-5 years, with many contributing to global initiatives.

Why Join Mohawk

Choosing Mohawk Industries means aligning with a company that leads in innovation, sustainability, and employee empowerment. As the largest flooring manufacturer, Mohawk offers stability, global exposure, and the chance to impact a $100+ billion industry. In Dalton, Georgia—known as the 'Flooring Capital of the World'—you'll enjoy a vibrant community, low cost of living, and proximity to Atlanta's amenities. Mohawk's culture fosters inclusion, innovation, and excellence, making it the premier destination for Marketing Associate careers in manufacturing.

Role FAQs

What is the work schedule for the Marketing Associate - ASPIRE LDP role?

The position follows a standard full-time schedule of 40 hours per week, typically Monday through Friday, 8 AM to 5 PM EST, with flexibility for project deadlines and occasional travel to trade shows.

What are the main skills needed for this marketing job at Mohawk Industries?

Key skills include digital marketing, content creation, data analysis, market research, project management, and strong communication. Familiarity with tools like Google Analytics and Adobe Suite is highly valued.

Is prior experience required for the ASPIRE Leadership Development Program?

No prior professional experience is required; recent graduates with relevant internships or academic projects are ideal. The program is tailored for early-career talent.

What career advancement opportunities does Mohawk offer in marketing?

ASPIRE participants receive rotations, mentorship, and training leading to promotions. Many advance to senior marketing roles within Mohawk's global operations within a few years.