About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In Kazakhstan, PepsiCo has a strong presence, driving market leadership through bold marketing initiatives and deep consumer insights. As a Marketing Communications Specialist in Almaty, you'll contribute to this legacy by shaping strategies that resonate with local audiences while aligning with global brand standards.

Role Overview

The Marketing Communications Specialist role at PepsiCo in Almaty, Kazakhstan, is a pivotal position within our dynamic marketing team. This full-time opportunity focuses on crafting and executing communication strategies that fuel brand growth in the competitive food and beverage sector. You'll collaborate with cross-functional teams to develop creative campaigns, manage budgets, and analyze performance metrics, ensuring every initiative drives measurable results. Ideal for seasoned professionals passionate about integrated marketing, this role offers the chance to work on high-impact projects in a vibrant market.

Key Responsibilities

• Participate in the planning and development of communication strategies, ensuring alignment with brand growth objectives.
• Develop innovative creative strategies and messaging, while selecting the most effective communication channels for maximum reach.
• Oversee the process of developing creative materials and provide robust support for brands during advertising campaigns.
• Design and implement comprehensive communication campaigns that seamlessly integrate across all channels.
• Create and manage strategies for online and offline audience engagement to build lasting consumer connections.
• Conduct thorough analysis of campaign effectiveness, manage key performance indicators (KPIs), and maintain strict quality control over project execution.
• Collaborate with external agencies, manage budgets efficiently, and coordinate all related processes for seamless delivery.

Qualifications & Requirements

To thrive in this role, candidates should bring at least 3 years of hands-on experience in marketing communications. A deep understanding of communication strategy development and creative concept creation is essential. Proven expertise in working with advertising agencies, project management, and budget oversight is required. You must excel in analyzing research data to refine strategies and possess strong knowledge of both online and offline tools for audience engagement. Excellent communication skills, analytical mindset, and the ability to thrive in a fast-paced environment are key. Fluency in Russian and English is highly preferred for this Almaty-based position.

Benefits & Perks

PepsiCo offers an exceptional benefits package designed to support your professional and personal well-being. Enjoy a competitive salary estimated between 65,000 and 95,000 KZT monthly, with opportunities for performance-based bonuses. Our comprehensive health insurance covers medical, dental, and vision care. Take advantage of generous paid time off, including vacation, sick leave, and parental leave. We invest in your growth through ongoing training programs, leadership development, and access to global learning platforms. Additional perks include flexible working arrangements, employee discounts on PepsiCo products, and wellness initiatives like gym memberships and mental health support.

Career Growth

At PepsiCo, career progression is a reality, not a promise. This Marketing Communications Specialist role serves as a launchpad for advancement into senior marketing positions, brand management, or regional leadership roles. Our structured development programs, mentorship opportunities, and internal mobility initiatives ensure you can grow with us. Many of our executives started in roles like this, gaining exposure to diverse markets and functions. In Kazakhstan, you'll have access to regional training hubs and international rotations, positioning you for long-term success in the global PepsiCo network.

Why Join Us

Joining PepsiCo in Almaty means becoming part of a company that values innovation, sustainability, and consumer-centricity. We're not just selling products; we're building brands that shape culture and drive positive change. In Kazakhstan's growing food and beverage market, your work will have immediate impact, from launching viral campaigns to optimizing consumer engagement. Work alongside passionate teams in a collaborative culture that celebrates diversity and inclusion. With PepsiCo's global resources and local agility, you'll tackle exciting challenges and achieve professional fulfillment in one of Central Asia's most dynamic cities.

Role FAQs

What is the work schedule for this position?

This is a full-time role with standard business hours, offering flexibility for work-life balance.

Is relocation assistance provided?

For candidates outside Almaty, PepsiCo may offer relocation support on a case-by-case basis.

What tools and software are used?

You'll work with industry-standard tools like Google Analytics, Adobe Creative Suite, project management platforms, and PepsiCo's proprietary systems.

How does PepsiCo support professional development?

Through tailored training, certifications, and mentorship programs focused on marketing excellence.

Is this role remote or on-site?

Primarily on-site in Almaty, with hybrid options available based on team needs.

Ready to elevate your career? Apply now for the Marketing Communications Specialist position at PepsiCo in Almaty and be part of our world-class team driving brand success in Kazakhstan.