About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In Ireland, PepsiCo maintains a strong presence, particularly in the International Beverages sector, driving marketing excellence and operational efficiency through strategic initiatives like the Global Capability Center (GCC).

Role Overview

The Marketing Content Development Director, Int'l Bev role in Dublin 2, Ireland, is a senior leadership position focused on transforming marketing operations. You will own the design, facilitation, and execution of transitioning scope of work from external agencies to PepsiCo's GCC. This strategic role builds incremental value with each Annual Operating Plan (AOP) cycle, ensuring sustainable transitions for multiple International Beverages markets. With partial relocation available, this opportunity suits ambitious professionals ready to lead change in a dynamic global environment.

Strategic Impact

Reporting into senior IB leadership, you will create consumer plans and roadmaps that articulate clear business value—both financial and non-financial—from GCC in-housing. This position demands a blend of marketing expertise, process design, and stakeholder mastery to drive PepsiCo's PEP transformation aims.

Key Responsibilities

Your day-to-day will involve high-impact leadership across design, transition, and optimization phases:

• Own the design, creation, and delivery of the GCC consumer plan/roadmap for International Beverages (IB), clearly defining transitioned work and associated value.
• Manage all internal and external relationships to support plan creation and execution.
• Support AOP cycle scope gathering to maintain baselines and identify productivity/in-housing opportunities.
• Execute stakeholder alignment programs, co-creating new processes, tech solutions, and integrated content ecosystems.
• Partner with Creative Excellence, Global Capability Leads, and IB teams to build detailed plans, ensuring alignment with PEP transformation and Creative Solutions frameworks.
• Drive seamless engagement of transition resources, monitor AOP targets, and address derailers proactively.
• Post-go-live, monitor service quality, stakeholder satisfaction, and governance adherence while fostering continuous improvements.

External Focus

Maintain an external mindset by tracking consumer trends, competitive landscapes, and macroeconomic factors influencing GCC and IB business strategies.

Qualifications & Requirements

To succeed, you need proven expertise in marketing content development and transformation:

• 10+ years of marketing experience, with content development expertise mandatory.
• Excellent relationship, communication, and influencing skills for senior-level interactions.
• Financial acumen; FOBO expertise a plus.
• Knowledge of key PepsiCo marketing partners/agencies.
• Strong leadership, project management, analytical, and problem-solving skills.
• Experience in matrix organizations, delivering through others, and leading process transformations with change management.
• Strategic capability to design and execute processes from scratch.
• Self-motivated with ability to manage diverse, culturally varied stakeholders.

Preferred Experience

Track record in PepsiCo or similar corporates/external consulting, overseeing complex resolutions at executive levels.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for senior roles in Ireland's competitive Food & Beverage sector:

• Estimated salary range of €120,000 - €170,000 annually, reflecting market rates with upside buffer.
• Partial relocation assistance for seamless transition to Dublin 2.
• Comprehensive health, wellness, and pension benefits.
• Flexible working arrangements in a hybrid model.
• Access to global learning platforms and leadership development programs.

Career Growth

This role positions you for accelerated advancement within PepsiCo's International Beverages and global marketing functions. Gain exposure to cross-sector best practices, executive stakeholder management, and transformative GCC initiatives. PepsiCo's matrix structure fosters broad networks, preparing you for VP-level opportunities in marketing strategy, operations, or regional leadership.

Professional Development

Engage in standardized GCC playbooks, agile design methodologies, and continuous improvement cultures that sharpen your strategic edge.

Why Join Us

At PepsiCo, you're not just managing transitions—you're shaping the future of marketing content for a multibillion-dollar beverages portfolio. Based in vibrant Dublin 2, collaborate with world-class teams amid Ireland's thriving tech and business hub. Enjoy PepsiCo's commitment to sustainability, innovation, and employee empowerment, all while contributing to brands loved worldwide. This is your chance to lead with impact in a company that values bold thinkers and delivers real results.

Role FAQs

Q: Is relocation support provided?
A: Yes, partial relocation is available for this position.

Q: What experience level is required?
A: Minimum 10+ years in marketing, with content development expertise essential.

Q: Does the role involve international travel?
A: Expect travel for market engagements and stakeholder alignments across IB regions.

Q: How does this fit into PepsiCo's broader strategy?
A: Aligns with PEP transformation, GCC expansion, and in-housing for efficiency and innovation.

Q: What is the employment type?
A: Full-time, hybrid in Dublin 2, Ireland.