About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, Quaker, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In Pepsi Beverages North America, the focus is on delivering refreshing beverages that delight consumers while driving sustainable growth. As a Marketing Integration Specialist in Winston Salem, North Carolina, you'll play a pivotal role in this dynamic division, contributing to strategies that enhance customer relationships and boost business performance.

Role Overview

The Marketing Integration Specialist position at PepsiCo in Winston Salem, NC, is a full-time opportunity for marketing professionals passionate about CRM programs. This role involves developing, executing, and measuring initiatives that drive volume, distribution, and revenue. With a salary range of $60,600 - $94,450, based on experience and skills, this position offers a chance to blend creativity with analytics in a fast-paced environment. You'll integrate customer insights, marketing strategies, and competitive data to create actionable plans that empower sales teams and elevate brand performance.

Why This Role Stands Out

This isn't just a marketing job—it's a strategic position where your work directly impacts PepsiCo's bottom line. From designing promotional materials to forecasting ROI, you'll have ownership over high-impact projects that span events, digital campaigns, and data-driven decisions.

Key Responsibilities

In this role, you'll wear multiple hats, ensuring seamless program execution from conception to evaluation. Key responsibilities include:

• Developing and coordinating events to promote period and trimester programs.
• Identifying and collecting key information during program conception and managing through implementation.
• Designing processes to collect, analyze, and disseminate data for effective execution.
• Integrating customer, marketing, and competitive information into usable action plans.
• Authoring educational materials to enable frontline employees to sell and execute programs.
• Performing data analysis to spot trends and patterns.
• Scoping opportunities and crafting strategies to boost volume, revenue, and distribution.
• Maintaining awareness of industry trends through literature and collaboration with HQ and field partners.
• Forecasting and measuring ROI on selling initiatives.
• Demonstrating creativity in web banners, emails, and promotional materials.

Impact on PepsiCo's Success

Your efforts will directly contribute to Pepsi Beverages North America's goals, turning insights into revenue-generating programs that strengthen PepsiCo's market position.

Qualifications & Requirements

PepsiCo seeks candidates with a solid foundation in marketing and the agility to thrive in a collaborative setting. Required qualifications include:

• Bachelor’s degree in Marketing or a related discipline.
• Intermediate proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• 2-3 years of experience in marketing roles showcasing creative execution (e.g., communications, graphic design) or analytical skills (e.g., customer behavior, data insights).
• Proven ability to translate insights, concepts, or data into clear, actionable marketing programs.
• Experience managing multiple workstreams and adapting marketing expertise to diverse business needs.
• Strong attention to detail, balancing creativity with analytical thinking.
• Collaboration skills with cross-functional teams, including Sales and Marketing.

Preferred Skills

Bonus points for experience in CRM tools, event coordination, and ROI analysis, which will set you apart in the hiring process.

Benefits & Perks

PepsiCo values its employees with a comprehensive benefits package designed for work-life balance and long-term security:

• Competitive salary range of $60,600 - $94,450, adjusted for location, skills, experience, and education.
• Paid time off, including parental leave, vacation, sick, and bereavement (subject to eligibility).
• Medical, dental, vision coverage; disability and health reimbursement accounts.
• Employee Assistance Program (EAP), accident, group legal, and life insurance.
• Defined Contribution Retirement Plan to support your financial future.

Additional Perks

Beyond standard benefits, enjoy a supportive culture with opportunities for professional development and wellness programs.

Career Growth

At PepsiCo, career progression is a reality. This role serves as a launchpad for advancement into senior marketing positions, brand management, or strategic planning. With access to internal training, mentorship, and global mobility programs, you'll build a rewarding career. Many specialists advance within 2-3 years, leveraging PepsiCo's vast network and leadership development initiatives.

Professional Development Opportunities

Participate in PepsiCo University courses, cross-functional projects, and leadership tracks tailored to high performers.

Why Join Us

Joining PepsiCo means being part of a company committed to innovation, sustainability, and diversity. In Winston Salem, NC, you'll work in a vibrant hub for Pepsi Beverages North America, collaborating with top talent to shape the future of beverages. PepsiCo's EEO policy ensures equal opportunity regardless of background, with fair consideration for qualified applicants with criminal histories per applicable laws. Embrace a premium work environment where your creativity and insights drive real results.

Role FAQs

What is the salary range for this position?

The expected range is $60,600 - $94,450 USD per year, with final offers based on experience and skills. Your recruiter will provide specifics.

Is this a remote role?

This is an on-site position in Winston Salem, North Carolina.

What experience level is required?

2-3 years in marketing with creative or analytical focus.

Does PepsiCo offer relocation assistance?

Relocation details can be discussed with your recruiter based on eligibility.

How does PepsiCo support diversity and inclusion?

As an Equal Opportunity Employer, PepsiCo champions diversity across age, race, gender, orientation, veteran status, and disability. View our EEO Policy for more.