About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, Quaker, and Tropicana. Operating in more than 200 countries, PepsiCo employs over 300,000 people globally and generates annual revenues exceeding $86 billion. The company's mission is to deliver sustainable growth by innovating products that delight consumers while prioritizing environmental responsibility and community impact. In North America, Pepsi Beverages North America (PBNA) drives success through customer-focused strategies, leveraging data-driven insights to enhance distribution, volume, and revenue. PepsiCo's commitment to equal opportunity employment ensures a diverse, inclusive workplace where talent thrives regardless of background.

Role Overview

The Marketing Integration Specialist at PepsiCo in Winston Salem, North Carolina, plays a pivotal role in elevating PBNA's performance. This position focuses on developing, executing, refining, and measuring Customer Relationship Management (CRM) programs designed to boost volume, distribution, and revenue. Reporting to marketing leadership, you'll bridge customer insights, competitive intelligence, and internal strategies to create impactful programs. With a salary range of $60,600 - $94,450 USD, this full-time role offers a blend of creative execution and analytical rigor, ideal for professionals passionate about consumer trends and data-driven marketing in the beverage industry.

Why This Role Matters at PepsiCo

In a competitive market, your ability to integrate marketing data into actionable plans directly influences PepsiCo's market share. You'll collaborate with sales teams, analyze industry trends, and design promotional materials that empower frontline execution, contributing to PepsiCo's goal of sustainable growth.

Key Responsibilities

As a Marketing Integration Specialist, your core duties include:

• Developing and coordinating events to promote period and trimester programs, ensuring seamless execution from conception to completion.
• Identifying and collecting key information during program conception, managing it through all implementation stages.
• Designing processes to collect, analyze, and disseminate critical data for program success.
• Integrating customer, marketing, and competitive information into usable, actionable plans.
• Authoring educational program materials to equip frontline employees with tools to sell and execute effectively.
• Performing in-depth information analysis to spot trends, patterns, and opportunities for increasing volume, revenue, and distribution.
• Maintaining awareness of customer, segment, and industry trends through literature reviews and partnerships with headquarters and field teams.
• Forecasting and evaluating return on investment (ROI) for post-selling initiatives.
• Demonstrating creativity in web banner design, customer-facing emails, and promotional materials.

Daily Impact

Expect a dynamic environment where you'll balance creative design with analytical forecasting, collaborating across functions to drive PepsiCo's beverage dominance in North Carolina and beyond.

Qualifications & Requirements

To succeed in this role, candidates need:

• A Bachelor’s degree in Marketing or a related discipline.
• Intermediate proficiency in Microsoft Office tools: Excel, PowerPoint, and Word.
• 2 to 3 years of experience in marketing roles showcasing creative execution (e.g., communications, customer-facing materials, basic graphic design) and/or analytical skills (e.g., customer behavior analysis, trends, data insights).
• Proven ability to translate insights, concepts, or data into clear, actionable marketing programs.
• Experience managing multiple workstreams and adapting marketing expertise to varied business needs.
• Strong attention to detail, balancing creativity with analytical thinking.
• Demonstrated collaboration with cross-functional partners, including Sales and Marketing teams.

Preferred Traits

PepsiCo seeks innovative thinkers who stay ahead of market trends and excel in fast-paced, data-informed environments.

Benefits & Perks

PepsiCo offers a robust compensation package tailored to support your well-being and professional growth:

• Competitive salary between $60,600 - $94,450 USD, adjusted for location, skills, experience, and education.
• Comprehensive health benefits: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts.
• Paid time off (subject to eligibility): Parental leave, vacation, sick, and bereavement.
• Employee Assistance Program (EAP), Accident Insurance, Group Legal, and Life Insurance.
• Defined Contribution Retirement Plan for long-term financial security.

These perks underscore PepsiCo's investment in employees as the cornerstone of its success.

Career Growth

PepsiCo fosters career advancement through internal mobility, leadership development programs, and mentorship opportunities. Marketing Integration Specialists often progress to roles like Senior Marketing Manager, Category Analyst, or Regional Brand Lead. With exposure to cross-functional teams and headquarters collaboration, you'll build a versatile skill set primed for PepsiCo's global operations. The company's emphasis on continuous learning includes training in advanced analytics, digital marketing, and sustainable practices.

Why Join Us

Joining PepsiCo means aligning with a legacy of innovation and impact. In Winston Salem, you'll contribute to PBNA's regional dominance while enjoying North Carolina's vibrant community, affordable living, and proximity to major markets. PepsiCo's EEO commitment ensures fair consideration for all qualified applicants, including those with criminal histories per applicable laws. As an Equal Opportunity Employer, PepsiCo champions diversity across age, race, gender, sexual orientation, veteran status, and disability. This role offers stability, competitive pay, and the chance to shape consumer experiences with beloved brands.

Role FAQs

What is the salary range for this position?

The expected range is $60,600 - $94,450 USD annually, with final offers based on experience and skills.

Is this a remote role?

This is an on-site position in Winston Salem, North Carolina.

What experience level is required?

2-3 years in marketing with creative or analytical focus.

Does PepsiCo offer relocation assistance?

Relocation details can be discussed with your recruiter.

How does PepsiCo support work-life balance?

Through generous PTO, parental leave, and comprehensive benefits.

Ready to drive PepsiCo's marketing success? Apply today and elevate your career.