About Canonical

Canonical is the pioneering force behind Ubuntu, the world's leading open source operating system powering enterprise innovation in public cloud, data science, AI, engineering, and IoT. As a founder-led, profitable, and rapidly growing company, Canonical serves global leaders in public cloud providers, silicon manufacturers, and diverse industry sectors. With over 1200 colleagues across 75+ countries, Canonical embodies global distributed collaboration. The company has been fully remote-first since 2004, with teams uniting 2-4 times yearly at inspiring worldwide locations for strategy alignment and execution. Join Canonical to contribute to open source transformation at the forefront of technology.

Role Overview

Canonical seeks a creative, data-driven Marketing Manager to spearhead initiatives that boost awareness, engagement, and pipeline for Ubuntu and related products. This dynamic role merges strategic planning with hands-on execution, encompassing compelling campaign development, demand generation, and cross-functional partnerships with Sales, SDRs, Product, Communications, and Alliances teams. As a vital marketing team member, you'll own high-impact programs like integrated campaigns, product launches, events, and account-based marketing, connecting Canonical's solutions to enterprise customers, developers, and strategic partners. Ideal for those thriving in fast-paced settings, passionate about technology marketing, and eager to build scalable engines with creative flair.

Key Responsibilities

End-to-End Campaign Ownership

Lead go-to-market planning and execution across portfolios, territories, or verticals, ensuring seamless delivery from concept to results.

Demand Generation Leadership

Develop and execute marketing programs that engage prospects, driving measurable opportunities and revenue growth for Canonical's open source platforms.

Data-Driven Collaboration

Work closely with content, events, paid media, and social teams to optimize performance and conversions using insightful analytics.

Integrated Campaign Execution

Partner across channels to deliver cohesive campaigns amplifying Ubuntu's reach in cloud, AI, and IoT markets.

Qualifications & Requirements

Canonical prioritizes candidates with proven experience in technology sector marketing, preferably SaaS or enterprise IT. A data-driven mindset is essential, paired with the ability to evaluate performance and optimize for maximum impact. Success demands balancing high-level strategy with hands-on execution as a self-starter. Exceptional storytelling skills are key to crafting resonant messaging for technical and business audiences. Excellent written and verbal communication, adaptability, fast learning, and a growth mindset fueled by innovation passion set top performers apart. Experience with open source, Ubuntu, or related ecosystems is highly valued.

Benefits & Perks

Canonical offers competitive compensation tailored to location, experience, and skills, with equity across its global workforce. Beyond base pay, enjoy annual bonuses, sales incentives, and a $2,000 personal learning budget. Additional perks include fully remote work, annual compensation reviews, recognition rewards, generous holiday leave, parental leave, and an Employee Assistance Programme. Travel enthusiasts benefit from opportunities to join global sprints in exciting locations, complete with Priority Pass and upgrades for long-haul events. These benefits underscore Canonical's commitment to employee well-being and professional growth in a remote-first culture.

Career Growth

At Canonical, career progression is driven by ownership, excellence, and impact. As a Marketing Manager, you'll gain exposure to cutting-edge open source projects, collaborate with world-class teams, and shape strategies for Ubuntu's expansion in AI, cloud, and IoT. The $2,000 learning budget supports certifications, courses, and conferences, while annual reviews ensure fair advancement. With a founder-led vision emphasizing innovation, you'll tackle challenges that push boundaries, fostering skills in demand generation, ABM, and martech. Many advance to senior roles, leveraging Canonical's global network for mentorship and visibility.

Why Join Canonical

Choosing Canonical means joining a remote-first pioneer changing the world through open source. Ubuntu powers breakthrough initiatives for top enterprises, and your marketing expertise will amplify this impact. Enjoy unparalleled flexibility, competitive pay estimated at $80,000-$120,000 USD for Americas-based roles, and a culture valuing curiosity, ownership, and results. Contribute to profitable growth, travel globally for team sprints, and grow in a high-standard environment recruiting the best talent worldwide. Canonical isn't just a job—it's a step into the future of technology.

Role FAQs

Is this role fully remote?

Yes, Canonical has been fully remote since 2004, with occasional in-person sprints 2-4 times yearly in global locations.

What salary can I expect?

Base pay varies by experience and location; estimates for Americas range $80K-$120K USD, plus bonuses and incentives.

What experience is required?

Technology marketing background (SaaS/enterprise IT ideal), data skills, and self-starter qualities.

How does Canonical support professional development?

$2,000 annual learning budget, reviews, and growth opportunities in open source leadership.

Who are Canonical's customers?

Leading public cloud providers, silicon firms, and enterprises in AI, IoT, data science, and more.