Marketing Manager - PepsiCo Vietnam

About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio of brands including Pepsi, Lay's, Gatorade, Doritos, and more. Operating in over 200 countries, PepsiCo generates billions in revenue annually through innovative products and sustainable practices. In Vietnam, PepsiCo has a strong presence, driving growth in snacks and beverages with beloved local brands like Poca. As a Marketing Manager in Ho Chi Minh City, you'll contribute to this legacy, shaping the future of snacking in Southeast Asia's dynamic market.

Role Overview

The Marketing Manager role at PepsiCo's Vietnam Marketing Unit (VNMU), based on Level 17 of Vincom Center in Ho Chi Minh City, is a pivotal leadership position. You will own the annual marketing plan and results for a group of brands including Poca, Doritos, and emerging innovations. This full-time role demands strategic vision, creative execution, and cross-functional collaboration to drive sales, market share, and brand health. Reporting to the Marketing Lead, you'll align local initiatives with global best practices while adapting to Vietnam's unique consumer landscape.

Key Responsibilities

Strategic Development

Align marketing strategies with VNMU business needs, developing the annual operating plan (AOP) and initiative calendar. Provide inputs for Strategic Deep Dive (SDD) and Acceleration Plans. Manage bottom-up AOP budgets and leverage key drivers for consumer preference and volume growth.

Innovation & New Product Development

Lead local programs meeting consumer, customer, and regulatory demands. Collaborate with R&D, Operations, Procurement, and Finance for on-time launches. Ensure stage-gate project management, trade channel alignment, and post-launch evaluations.

Communication & Activation

Develop communication plans, brief agencies, and oversee campaigns leveraging PepsiCo best practices. Adapt copy, labels, and POS materials to local language and culture. Provide sales teams with materials, secure legal approvals, and manage production and media buying as the brand guardian.

Market Monitoring & Performance

Track initiatives using retail audits, brand health tracking, and consumer visits. Analyze data to identify issues and opportunities, advising the Marketing Head and Commercial Team. Monitor competitors and optimize A&M budgets for competitiveness.

Team & Organizational Capability

Coach Marketing Executives and peers, building capabilities across functions. Fulfill Global Control Standards (GCS) as a control owner, ensuring compliance and remediation.

Qualifications & Requirements

Candidates must hold a university degree with at least 5 years of marketing experience, including 2+ years in a managerial role. FMCG industry experience is essential, with Food & Beverage backgrounds strongly preferred. Key traits include strong interpersonal, communication, analytical, and presentation skills; a robust business mindset; leadership and influencing abilities; and proficiency in managing multiple projects. Success requires expertise in innovation pipelines, consumer insights, strategic thinking, creativity, and team motivation.

Benefits & Perks

PepsiCo offers a competitive salary estimated at $65,000 - $95,000 USD annually, reflecting Vietnam's Food & Beverage sector rates with a buffer for top talent. Enjoy comprehensive health insurance, performance-based bonuses, and retirement contributions. Work in a premium office at Vincom Center with modern amenities. Additional perks include flexible hours, wellness programs, and employee discounts on PepsiCo products. Global mobility opportunities enhance long-term rewards.

Career Growth

At PepsiCo, career progression is driven by performance and potential. As Marketing Manager, you'll gain exposure to regional and global teams, positioning you for roles like Marketing Lead or Regional Director. PepsiCo's leadership development programs, mentorship, and IBP initiatives provide structured growth paths. Many alumni advance to C-suite positions, leveraging Vietnam's market as a launchpad.

Why Join Us

Join PepsiCo Vietnam to lead iconic brands in a high-growth market. Impact millions through innovative campaigns and products tailored to local tastes. Collaborate with diverse, high-performing teams in a supportive culture valuing creativity and results. PepsiCo's commitment to sustainability, diversity, and inclusion creates a premium workplace. In Ho Chi Minh City, thrive in Vietnam's vibrant economy while enjoying PepsiCo's global resources.

Role FAQs

What brands will I manage?

You'll oversee Poca, Doritos, and new brands in Vietnam.

Is FMCG experience required?

Yes, 5+ years in Marketing with 2+ in management; Food & Beverage preferred.

What is the work location?

Level 17, Vincom Center, 72 Le Thanh Ton Street, Ho Chi Minh City.

Are there travel requirements?

Occasional market visits and cross-functional meetings.

How does PepsiCo support professional development?

Through coaching, training, GCS roles, and strategic initiatives like IBP.