About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, nutrition innovation, and community impact. In Central Asia, PepsiCo is expanding its presence in dairy and baby food categories, bringing high-quality products to families across Kazakhstan, Uzbekistan, and Kyrgyzstan. As a Marketing Manager in Almaty, you'll contribute to this mission by driving category leadership and consumer loyalty in a high-growth region.

Role Overview

The Marketing Manager – Dairy and Baby Food Central Asia role, based in Almaty, Kazakhstan, is a pivotal leadership position within PepsiCo's dynamic team. This full-time opportunity empowers you to shape the future of nutrition for Central Asian families. You'll lead the development and execution of tailored marketing strategies for dairy and baby food portfolios, covering Kazakhstan, Uzbekistan, and Kyrgyzstan. With direct responsibility for P&L management, product launches, and team leadership, this role offers the chance to pioneer market opportunities, especially in Uzbekistan, while achieving ambitious targets in volume, revenue, profitability, and market share.

Key Responsibilities

In this role, you'll drive strategic and operational excellence across the dairy and baby food categories. Key responsibilities include:

• Shaping category vision, portfolio strategies, growth triggers, profitability drivers, and business models customized for Central Asian consumers.
• Developing and executing the Annual Commercial Operating Plan to meet targets in volume, net revenue (NR), net operating profit before tax (NOPBT), and market share.
• Leading product launches, promotional campaigns, and consumer engagement initiatives that deliver measurable business results.
• Crafting compelling communication strategies and brand stories using ATL, digital, social media, and BTL channels to resonate with local audiences.
• Managing the Profit & Loss statement through optimized volume growth, pricing, product mix, and advertising & marketing (A&M) spend.
• Maximizing A&M budget efficiency to elevate brand performance and pioneer new opportunities in Uzbekistan.
• Building and inspiring a high-performing marketing team aligned with PepsiCo's passion for innovation.

Qualifications & Requirements

To excel as PepsiCo's Marketing Manager for Dairy and Baby Food in Central Asia, candidates must demonstrate a blend of experience, skills, and cultural fit:

• Bachelor's degree in marketing, business, or a related field.
• At least 8 years of marketing experience, ideally in FMCG, with proven success in strategy execution and business results.
• Deep understanding of dairy, baby food, or FMCG categories, plus Central Asian consumer behavior (a strong bonus).
• Expertise in brand marketing across ATL, digital, social media, and BTL; strong analytical skills for handling large datasets.
• Business acumen with P&L management proficiency; passion for brand building and adopting new marketing technologies.
• Knowledge of advertising, design, and cultural trends; creative mindset with top-tier communication, presentation, and negotiation abilities.
• Self-motivated leadership style, ability to thrive independently and collaboratively; fluency in English and Russian (other Central Asian languages advantageous).
• Willingness to travel frequently in the region and occasionally internationally.

Why These Qualifications Matter

PepsiCo seeks trailblazers who combine strategic vision with hands-on execution. Your FMCG background and regional insights will enable rapid impact in a competitive landscape.

Benefits & Perks

Joining PepsiCo in Almaty means accessing world-class benefits tailored for high performers:

• Competitive salary estimated at 65,000 - 95,000 KZT monthly, benchmarked to Kazakhstan's Food & Beverage sector with upside potential.
• Comprehensive health and wellness programs, including medical insurance.
• Performance-based incentives, bonuses tied to targets like market share growth.
• Professional development opportunities, including training in advanced marketing tools and leadership programs.
• Flexible work environment with regional travel to foster cross-market collaboration.
• Part of PepsiCo's global network, offering long-term career mobility across 200+ countries.

Career Growth

This role is a launchpad for ambitious marketers. Success here positions you for senior leadership in PepsiCo's Central Asia operations or broader international roles. PepsiCo invests in talent through mentorship, skill-building workshops, and exposure to emerging trends like digital transformation and sustainable packaging. With the region's rapid FMCG growth, top performers advance quickly to Category Director or Regional Marketing Lead positions.

Why Join Us

PepsiCo offers more than a job—it's a platform to make a lasting impact on Central Asian families' nutrition. Work with passionate teams in a high-growth market, leverage global resources, and unleash your creativity in a supportive culture. Almaty serves as your base in vibrant Kazakhstan, blending urban energy with regional exploration. If you thrive on strategy, innovation, and leadership, PepsiCo is where you'll build a legacy.

Role FAQs

What is the work location and travel expectation?

Primarily based in Almaty, Kazakhstan, with frequent travel across Central Asia (Kazakhstan, Uzbekistan, Kyrgyzstan) and occasional international trips.

Is prior Central Asia experience required?

Not required but a bonus; strong FMCG marketing track record and language skills (English/Russian) are essential.

What salary can I expect?

Estimated 65,000 - 95,000 KZT monthly, based on sector rates with performance upside.

How do I apply?

Submit your resume and a cover letter explaining why you're the ideal fit via PepsiCo's careers portal.

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