About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, Quaker, and SodaStream. Headquartered in Purchase, New York, PepsiCo operates globally, delivering innovative products that delight consumers while fostering sustainable growth. The company's commitment to transformation is evident in its SodaStream integration, evolving it from a sparkling water innovator into a full beverage powerhouse. PepsiCo employs over 300,000 people worldwide, emphasizing collaboration, creativity, and strategic innovation to drive category leadership.

Role Overview

The Marketing Portfolio Strategy & Innovation Associate Analyst role within PepsiCo's SodaStream US marketing team is pivotal for executing the innovation portfolio strategy. Based in Purchase, New York, this position supports the end-to-end transformation of SodaStream into a beverage company. You'll partner cross-functionally to launch new products, integrate PepsiCo frameworks across machines, flavors, CO2, and accessories, and unlock growth opportunities. Ideal for strategic thinkers with 3-5 years of experience, this full-time role offers a salary range of $73,400 - $106,000, plus comprehensive benefits.

Why This Role Matters

As a key enabler of business transformation, you'll analyze data, champion innovation, and manage launches to stay ahead of consumer trends. This is your chance to influence how the world drinks, blending creativity with analytical rigor in a dynamic PepsiCo environment.

Key Responsibilities

In this role, you'll drive impactful initiatives across SodaStream's US portfolio:

• Lead the execution and rollout of end-to-end (E2E) innovation strategy for SodaStream product categories, ensuring seamless implementation with cross-functional partners.
• Collaborate with R&D, Supply Chain, Sales, global category, and commercial stakeholders for a holistic view of innovation plans.
• Support marketing and go-to-market (GTM) strategies to boost household penetration (HHP) and product availability in key sales channels.
• Integrate PepsiCo category frameworks into SodaStream platforms, including machines, flavors, CO2, and accessories.
• Contribute to annual operating plan (AOP) and brand marketing strategy using data analysis and creative solutions for growth.
• Champion organizational innovation by identifying trends, technologies, and business models.
• Assess consumer behaviors, competition, and industry trends to inform strategies.
• Manage new product launches, tracking timelines, milestones, GTM materials, and performance via reports and competitive analysis.

Qualifications & Requirements

To succeed, candidates should demonstrate:

• Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
• 3-5 years of experience in marketing, innovation, project management, and strategy roles.
• Global experience preferred, with proven cross-functional collaboration and stakeholder influence.
• Hands-on experience in new product launches, GTM plans, and activations.
• Strong written and oral communication skills to partner at all organizational levels.
• Flexibility to adapt to shifting priorities.
• Knowledge of portfolio management frameworks, tools, best practices, and retail/e-commerce channels.

Preferred Skills

Analytical rigor, creative problem-solving, and a passion for innovation in the beverage industry set top candidates apart.

Benefits & Perks

PepsiCo offers a premium compensation package tailored to support your well-being and growth:

• Salary range: $73,400 - $106,000, adjusted for location, skills, experience, and education.
• Comprehensive health benefits: Medical, dental, vision, disability, health and dependent care reimbursement accounts.
• Paid time off: Vacation, sick, bereavement, and parental leave (subject to eligibility).
• Retirement: Defined Contribution Retirement Plan.
• Additional perks: Employee Assistance Program (EAP), accident, group legal, and life insurance.

These benefits underscore PepsiCo's commitment to employee families and long-term success.

Career Growth

PepsiCo fosters career advancement through mentorship, training, and global opportunities. This associate analyst role is a launchpad for marketing leaders, with paths into senior strategy, innovation management, or brand leadership. Leverage cross-functional exposure and PepsiCo's scale to build expertise in beverage transformation and portfolio strategy.

Why Join Us

Join PepsiCo in Purchase, New York, to be at the forefront of SodaStream's evolution into a beverage giant. Work with world-class teams, influence industry trends, and enjoy unmatched benefits in a collaborative culture. PepsiCo's equal opportunity commitment ensures diverse talent thrives, with fair consideration for all qualified applicants regardless of background.

Role FAQs

Q: What is the salary range?
A: $73,400 - $106,000 USD per year, with recruiter discussions for specifics based on qualifications.

Q: Is remote work available?
A: This is an on-site role in Purchase, New York.

Q: What experience is required?
A: 3-5 years in marketing/innovation; Bachelor's required, MBA preferred.

Q: Does PepsiCo support professional development?
A: Yes, through training, mentorship, and global mobility programs.

Q: How does PepsiCo promote diversity?
A: As an Equal Opportunity Employer, we consider all qualified applicants per EEO policies and fair chance ordinances.