JOB SUMMARY

This position is responsible for the execution of defined services that supports the area and hotels digital business needs. The Specialist role is comprehensive and will ensure completion of defined tasks as requested by the Managers who oversee a portfolio of hotels. 

The role requires a focus on ensuring hotels are aligned to global compliancy, strategies and ensuring the activation across digital channels (Marriott.com, Mutli lingual global sites, EChannels(OTA’s), Segmental (F&B, Spa, etc.) and other marketing channels to maximize online presence and attribute to the hotels performance.

The Specialist will support with the pull through of activities and activations as defined by the Area Wide Campaign calendar (destination marketing, Demand generation, Group campaigns etc.) as set out by the Area Director of Marketing, Digital and Loyalty.

 

CANDIDATE PROFILE 

Education and Experience 

• 3+ years’ experience in an online agency or client services position is required or equivalent experience
• 2+ years’ experience in leading project teams and implementing digital strategies or equivalent experience
• BS/BA degree in marketing or related field or equivalent certification from higher education.
• Strong workflow management skills and experience in Content Management systems.
• Strong understanding level of online marketing and merchandizing.
• Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs

 

CORE WORK ACTIVITIES 

Managing Work, Projects, and Policies 

Delivers against all aspects of the Digital Marketing program and associated services for hotels and the area. This includes:

Implementing and managing the Hotel Web Sites on Marriott.com and its global sites

• Maintain and update all Marriott.com Hotel Web Site content including marketing messaging, imagery, captions, links, PDFs, hotel alerts, etc.
• Conduct regular audits of Marriott.com Hotel Web Sites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations, and work with hotels on corrective action
• Support and guide hotels in developing hotel website modules and outlet sites for F&B Spa, Golf, weddings, where applicable.
• Manage the pull-through and activation of key corporate digital projects (e.g., new Marriott.com Hotel Web Sites, ERS, Corprate “e” services)
• Ensure Hotels online positioning is up to date and correct. (Yelp and GMB listings)
• Audit, manage 3^rd party channel content scores and adjust and update to ensure optimal visibility.

 

Marketing the Marriott.com Hotel Web Sites

• Assure that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.  Work with the Center of Excellence to coordinate Search Engine Optimization (SEO) tactics and manage keyword strategy for hotels opted into Program.
• Work with hotel to execute online marketing activities, such as loading Marriott.com Hotel Web Site deals, Group Deals etc.
• Work with Senior Manager and Area Director of Marketing, Digital & Loyalty to develop and deploy eMail marketing (METT, MEO’s etc.) campaigns for hotels considering hotel specific, Regional and global campaigns. Responsible for Landing Page creation, approval of offer copy and images.
• Responsible in launching digital marketing campaigns (Display, paid search, email, Social etc.) by working with Marriott approved agencies/vendors. PLUS etc.
• Coordinate execution of online marketing efforts for regional campaigns with performance marketing & F&B teams.

Supporting Operations

• Serve and pull through Continent & regional campaigns. This requires the approved solicitation of hotels participation with coordination of Hotel account managers. 
• Coordinate and Ensure the development of tactical landing pages, testing and optimization of continent and regional campaigns with all specialists. 
• Implementation and workflow process management of all content optimization requests for the digital field marketing teams.
• Manage the timelines and onboarding of new hotel hotels across the continent in terms of contracting and all account set up with support of specialists. 
• Ensure expert training and support to hotels by working with managers to elevate digital knowledge. 
• Support with defined project’s as outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets and participating hotels.

Relationships & Processes

• Develop knowledge and work with vendors and agencies to improve turnaround and campaign execution.
• Manage relationship with key vendors to drive scalability of efforts and implementation consistency (e.g. Digital HQ, Tripadvisor etc.) and platform development oriented at better tracking/conversion
• Execute all in-house campaign processes, including but not limited to campaign review, hotel billing, briefing, etc.
• Where appropriate, develop, support and implement new processes and track output to improve efficiency for the team.

Additional Responsibilities 

• Attends and participates in all relevant internal and external meetings.
• Informs, updates, and provides information to managers and co-workers in a timely manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with internal teams and department managers.
• Manages time effectively and conducts activities in an organized manner.
• Performs other reasonable duties as assigned by manager.