Position Summary
The PR Manager, Spain plays a key role in the day-to-day operations of the Spain PR Centre of Excellence, supporting in-market and European hotels. This role is responsible for developing and executing strategic PR campaigns to drive coverage for participating hotels in top-tier Spanish publications and influencer channels. Reporting to the Director of Communications, Spain, the position collaborates closely with the Marriott EMEA Communications team to ensure alignment with consumer, corporate, and brand strategies while positioning Marriott International and COE hotels within leading media outlets.

Scope

• Location: Madrid preferred; open to other locations in Spain
• Flexible work arrangement: Full remote flexibility; initial hybrid period (2 days/week in Madrid) for onboarding
• Languages: Fluent in Spanish and English 
• Travel: National and occasional international travel required

Key Responsibilities
Hotel PR

• Support development of annual PR strategies for participating hotels
• Create press-worthy angles aligned with hotel business plans and brand positioning

Press Office

• Act as first point of contact for Spanish media inquiries
• Maintain GDPR-compliant media database

Media & Influencer Relations

• Build strong relationships with top-tier Spanish media and influencers
• Proactively pitch hotel news and secure coverage

Media Visits & Shoots

• Coordinate media/influencer visits and photo/film shoots
• Ensure brand portrayal meets high standards

Crisis & Issues Communications

• Support Director of Communications and EMEA team in crisis response
• Draft reactive statements and monitor coverage

PR Agency Management

• Manage Spain PR agency and ensure delivery of high-quality results
• Review press materials and pitches

Press & Briefing Materials

• Oversee development of press releases, factsheets, and briefing documents
• Ensure Marriott Bonvoy messaging is integrated

Measurement & Reporting

• Track PR campaign performance against KPIs
• Prepare recap reports for hotels

Internal & Social Media

• Share stories for internal channels
• Manage Spain PR Instagram channel

EMEA Media Centre

• Upload press releases and images promptly

Skills & Competencies

Experience

• 4–6 years in PR, marketing communications, or corporate communications (hospitality/travel preferred)
• Strong media and influencer relationships in Spain
• Experience managing agencies, budgets, and events
• Ability to interact with senior leaders

Skills & Competencies

• Fluent in Spanish and English
• Strong media contacts and excellent writing skills
• Strategic thinker with creative mindset
• Data-driven approach and strong organizational skills
• Ability to travel and attend evening/weekend events

Why Join Marriott International?
Be part of a global brand committed to excellence, innovation, and inclusion. As PR Manager for Spain, you’ll shape the narrative for Marriott hotels in one of Europe’s most dynamic markets. Apply today and make your mark.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. 

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.