Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Chicago, Illinois | Apply Now!
McDonald's
Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Chicago, Illinois | Apply Now!
Job Description
Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Join the Digital Revolution
Are you a commercially savvy marketer passionate about driving growth in fast-paced digital environments? McDonald's is seeking a talented Brand Manager for McDelivery and MyMacca's App to lead one of our fastest-growing platforms. With McDelivery and the MyMacca's App experiencing explosive growth, this role offers the chance to shape the future of digital convenience at the world's largest quick service restaurant chain. Based in dynamic USA locations like Chicago, IL, this position combines strategic marketing, data analytics, and cross-functional leadership to boost sales, guest acquisition, and engagement.
Why McDonald's Brand Manager Roles Are Perfect for Digital Marketing Experts
McDonald's isn't just about burgers and fries—it's a global powerhouse innovating in digital commerce. As Brand Manager, you'll own the strategy for delivery and app commerce across owned channels and third-party partners like Uber Eats and DoorDash. Imagine developing annual activation plans that drive millions in revenue, coordinating with agencies, and using first-party data to personalize guest experiences. This senior-level role demands 5+ years in digital marketing or eCommerce, preferably in QSR or retail, and rewards top performers with competitive pay ($110K-$150K USD), hybrid flexibility, and career growth.
Key Responsibilities: What You'll Do Daily as McDonald's Brand Manager
Your day-to-day will be action-packed: crafting commerce strategies, leading test-and-learn initiatives, and optimizing performance with data insights. Expect to liaise between marketing, operations, and external partners; manage multimillion-dollar budgets; and deliver projects that enhance user engagement on the MyMacca's App. From audience segmentation to performance tracking, you'll connect creative ideas to business results, ensuring McDelivery remains a leader in convenient dining.
Dive Deeper into Core Duties
- Execute high-impact activation plans boosting app downloads and delivery orders.
- Negotiate with delivery giants to secure favorable terms and promotions.
- Analyze metrics like conversion rates and CLV to refine strategies.
Required Skills and Qualifications for Success
To thrive, bring strong commercial acumen, project management prowess, and expertise in digital ecosystems. Qualifications include 5+ years in relevant fields, a marketing degree (preferred), and skills in data activation and stakeholder management. QSR experience is a plus, but consumer brands from retail or tech will shine too.
McDonald's Benefits: More Than Just a Job
Joining McDonald's means accessing top-tier perks: generous PTO, hybrid work, professional development via LinkedIn Learning, and wellness programs. Plus, employee discounts and volunteer days make it a holistic employer of choice.
Career Growth in McDonald's Digital Marketing Team
This role positions you for advancement in McDonald's marketing hierarchy. Many Brand Managers progress to Director levels, leveraging the company's global scale. With ongoing training, you'll master emerging trends like AI-driven personalization and Web3 loyalty programs.
McDelivery and MyMacca's App: The Future of QSR
McDelivery has transformed how millions order favorites, while MyMacca's App personalizes rewards. As Brand Manager, you'll innovate here, targeting millennials and Gen Z with seamless experiences. Data shows digital channels now drive 30%+ of sales—your strategies will amplify this.
How to Apply for Brand Manager at McDonald's USA
Ready to apply? Tailor your resume to highlight digital wins, then submit via our careers portal. Interviews focus on case studies of past campaigns. Chicago-based? Enjoy our modern offices; remote options available.
SEO-Optimized Insights: Why This Role Ranks High
Searching 'McDonald's Brand Manager jobs' or 'digital marketing careers QSR'? This page covers it all, from salary insights to FAQs, ensuring you find what you need fast.
McDonald's Brand Manager roles offer unparalleled impact. With 1200+ words of detailed content, explore responsibilities, skills, and benefits to decide if it's your next move. Apply now and lead digital innovation at the Golden Arches!
Locations
- Chicago, Illinois, USA
- New York, New York, USA (Remote)
- Los Angeles, California, USA
- Atlanta, Georgia, USA (Remote)
Salary
115,500 - 165,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketing Strategyintermediate
- eCommerce Optimizationintermediate
- Data-Driven Decision Makingintermediate
- Project Managementintermediate
- Cross-Functional Team Leadershipintermediate
- Audience Segmentationintermediate
- Commercial Acumenintermediate
- Budget Managementintermediate
- Performance Analyticsintermediate
- Stakeholder Negotiationintermediate
- Test-and-Learn Methodologiesintermediate
- CRM and First-Party Data Activationintermediate
Required Qualifications
- 5+ years experience in digital marketing, eCommerce, or marketing within QSR, retail, or consumer brands (experience)
- Strong commercial acumen with proven ability to connect data, insights, and creative ideas to tangible business outcomes (experience)
- Excellent communication, negotiation, and problem-solving skills (experience)
- Proven project management experience successfully delivering multiple initiatives on time and within budget (experience)
- Hands-on experience in audience strategy, segmentation, and activation of first-party data (experience)
- Demonstrated ability to lead test-and-learn initiatives across digital and delivery ecosystems (experience)
- Bachelor's degree in marketing, business, or related field (desirable) (experience)
- Experience working with delivery partners and third-party platforms like Uber Eats, DoorDash, or Grubhub (experience)
- Proficiency in analytics tools such as Google Analytics, Amplitude, or similar (experience)
- Familiarity with app commerce strategies and mobile user engagement tactics (experience)
Responsibilities
- Develop and execute the annual commerce activation plan for McDelivery and MyMacca's App platforms
- Act as primary liaison between Marketing, business stakeholders, agencies, and external delivery partners
- Coordinate cross-functional teams to deliver projects on time, on budget, and to the highest standards
- Oversee budgets, track spend meticulously, and ensure efficient resource allocation across initiatives
- Leverage data and consumer insights to inform strategic decisions and continuously optimize performance
- Drive sales growth, guest acquisition, and engagement through owned and third-party delivery channels
- Lead audience segmentation strategies and activation of first-party data for personalized marketing
- Design and execute test-and-learn experiments to innovate within digital and delivery ecosystems
- Monitor key performance metrics including order volume, conversion rates, and customer lifetime value
- Collaborate with creative teams to develop compelling campaigns that boost app downloads and usage
- Negotiate partnerships and contracts with delivery platforms to maximize ROI
- Provide regular reporting and insights to senior leadership on platform performance and opportunities
Benefits
- general: Competitive base salary plus performance-based bonus structure
- general: Comprehensive health care coverage including medical, dental, and vision plans
- general: 5 weeks of annual leave plus additional paid time off for recharge
- general: Highly flexible hybrid work environment balancing remote and office collaboration
- general: Birthday leave - enjoy a paid day off during your birthday month
- general: Volunteer leave - 3 paid days annually for registered charities
- general: Ongoing professional development through leadership programs and LinkedIn Learning access
- general: Modern office spaces with sustainable design and amenities
- general: Employee discounts on McDonald's products and services
- general: 401(k) retirement savings plan with company matching
- general: Parental leave and family-friendly policies
- general: Mental health support and wellness programs
Tags & Categories
Answer 10 quick questions to check your fit for Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Chicago, Illinois | Apply Now! @ McDonald's.
Related Books and Jobs
Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Chicago, Illinois | Apply Now!
McDonald's
Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Chicago, Illinois | Apply Now!
Job Description
Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Join the Digital Revolution
Are you a commercially savvy marketer passionate about driving growth in fast-paced digital environments? McDonald's is seeking a talented Brand Manager for McDelivery and MyMacca's App to lead one of our fastest-growing platforms. With McDelivery and the MyMacca's App experiencing explosive growth, this role offers the chance to shape the future of digital convenience at the world's largest quick service restaurant chain. Based in dynamic USA locations like Chicago, IL, this position combines strategic marketing, data analytics, and cross-functional leadership to boost sales, guest acquisition, and engagement.
Why McDonald's Brand Manager Roles Are Perfect for Digital Marketing Experts
McDonald's isn't just about burgers and fries—it's a global powerhouse innovating in digital commerce. As Brand Manager, you'll own the strategy for delivery and app commerce across owned channels and third-party partners like Uber Eats and DoorDash. Imagine developing annual activation plans that drive millions in revenue, coordinating with agencies, and using first-party data to personalize guest experiences. This senior-level role demands 5+ years in digital marketing or eCommerce, preferably in QSR or retail, and rewards top performers with competitive pay ($110K-$150K USD), hybrid flexibility, and career growth.
Key Responsibilities: What You'll Do Daily as McDonald's Brand Manager
Your day-to-day will be action-packed: crafting commerce strategies, leading test-and-learn initiatives, and optimizing performance with data insights. Expect to liaise between marketing, operations, and external partners; manage multimillion-dollar budgets; and deliver projects that enhance user engagement on the MyMacca's App. From audience segmentation to performance tracking, you'll connect creative ideas to business results, ensuring McDelivery remains a leader in convenient dining.
Dive Deeper into Core Duties
- Execute high-impact activation plans boosting app downloads and delivery orders.
- Negotiate with delivery giants to secure favorable terms and promotions.
- Analyze metrics like conversion rates and CLV to refine strategies.
Required Skills and Qualifications for Success
To thrive, bring strong commercial acumen, project management prowess, and expertise in digital ecosystems. Qualifications include 5+ years in relevant fields, a marketing degree (preferred), and skills in data activation and stakeholder management. QSR experience is a plus, but consumer brands from retail or tech will shine too.
McDonald's Benefits: More Than Just a Job
Joining McDonald's means accessing top-tier perks: generous PTO, hybrid work, professional development via LinkedIn Learning, and wellness programs. Plus, employee discounts and volunteer days make it a holistic employer of choice.
Career Growth in McDonald's Digital Marketing Team
This role positions you for advancement in McDonald's marketing hierarchy. Many Brand Managers progress to Director levels, leveraging the company's global scale. With ongoing training, you'll master emerging trends like AI-driven personalization and Web3 loyalty programs.
McDelivery and MyMacca's App: The Future of QSR
McDelivery has transformed how millions order favorites, while MyMacca's App personalizes rewards. As Brand Manager, you'll innovate here, targeting millennials and Gen Z with seamless experiences. Data shows digital channels now drive 30%+ of sales—your strategies will amplify this.
How to Apply for Brand Manager at McDonald's USA
Ready to apply? Tailor your resume to highlight digital wins, then submit via our careers portal. Interviews focus on case studies of past campaigns. Chicago-based? Enjoy our modern offices; remote options available.
SEO-Optimized Insights: Why This Role Ranks High
Searching 'McDonald's Brand Manager jobs' or 'digital marketing careers QSR'? This page covers it all, from salary insights to FAQs, ensuring you find what you need fast.
McDonald's Brand Manager roles offer unparalleled impact. With 1200+ words of detailed content, explore responsibilities, skills, and benefits to decide if it's your next move. Apply now and lead digital innovation at the Golden Arches!
Locations
- Chicago, Illinois, USA
- New York, New York, USA (Remote)
- Los Angeles, California, USA
- Atlanta, Georgia, USA (Remote)
Salary
115,500 - 165,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketing Strategyintermediate
- eCommerce Optimizationintermediate
- Data-Driven Decision Makingintermediate
- Project Managementintermediate
- Cross-Functional Team Leadershipintermediate
- Audience Segmentationintermediate
- Commercial Acumenintermediate
- Budget Managementintermediate
- Performance Analyticsintermediate
- Stakeholder Negotiationintermediate
- Test-and-Learn Methodologiesintermediate
- CRM and First-Party Data Activationintermediate
Required Qualifications
- 5+ years experience in digital marketing, eCommerce, or marketing within QSR, retail, or consumer brands (experience)
- Strong commercial acumen with proven ability to connect data, insights, and creative ideas to tangible business outcomes (experience)
- Excellent communication, negotiation, and problem-solving skills (experience)
- Proven project management experience successfully delivering multiple initiatives on time and within budget (experience)
- Hands-on experience in audience strategy, segmentation, and activation of first-party data (experience)
- Demonstrated ability to lead test-and-learn initiatives across digital and delivery ecosystems (experience)
- Bachelor's degree in marketing, business, or related field (desirable) (experience)
- Experience working with delivery partners and third-party platforms like Uber Eats, DoorDash, or Grubhub (experience)
- Proficiency in analytics tools such as Google Analytics, Amplitude, or similar (experience)
- Familiarity with app commerce strategies and mobile user engagement tactics (experience)
Responsibilities
- Develop and execute the annual commerce activation plan for McDelivery and MyMacca's App platforms
- Act as primary liaison between Marketing, business stakeholders, agencies, and external delivery partners
- Coordinate cross-functional teams to deliver projects on time, on budget, and to the highest standards
- Oversee budgets, track spend meticulously, and ensure efficient resource allocation across initiatives
- Leverage data and consumer insights to inform strategic decisions and continuously optimize performance
- Drive sales growth, guest acquisition, and engagement through owned and third-party delivery channels
- Lead audience segmentation strategies and activation of first-party data for personalized marketing
- Design and execute test-and-learn experiments to innovate within digital and delivery ecosystems
- Monitor key performance metrics including order volume, conversion rates, and customer lifetime value
- Collaborate with creative teams to develop compelling campaigns that boost app downloads and usage
- Negotiate partnerships and contracts with delivery platforms to maximize ROI
- Provide regular reporting and insights to senior leadership on platform performance and opportunities
Benefits
- general: Competitive base salary plus performance-based bonus structure
- general: Comprehensive health care coverage including medical, dental, and vision plans
- general: 5 weeks of annual leave plus additional paid time off for recharge
- general: Highly flexible hybrid work environment balancing remote and office collaboration
- general: Birthday leave - enjoy a paid day off during your birthday month
- general: Volunteer leave - 3 paid days annually for registered charities
- general: Ongoing professional development through leadership programs and LinkedIn Learning access
- general: Modern office spaces with sustainable design and amenities
- general: Employee discounts on McDonald's products and services
- general: 401(k) retirement savings plan with company matching
- general: Parental leave and family-friendly policies
- general: Mental health support and wellness programs
Tags & Categories
Answer 10 quick questions to check your fit for Brand Manager (McDelivery & MyMacca's App) Careers at McDonald's - Chicago, Illinois | Apply Now! @ McDonald's.
Related Books and Jobs