Consultant, Business Insights Careers at McDonald's - Join a Global Leader in Fast Food Innovation

Are you an analytical powerhouse ready to drive business optimization at one of the world's most iconic brands? McDonald's is hiring a Consultant, Business Insights for a 12-month contract position in the USA, with opportunities in Chicago, IL, and beyond. This role is perfect for data-driven professionals passionate about digital marketing, customer trends, and strategic decision-making. As a Business Insights Consultant at McDonald's, you'll provide objective, fact-based consulting to leadership teams, partnering closely with Digital Marketing and Technology departments to evolve digital value and optimize business performance.

Why Choose McDonald's for Your Business Insights Career?

McDonald's isn't just about Big Macs and fries—it's a hub of innovation where problem-solvers, risk-takers, and thought leaders converge. Our Business Insights team is on a mission to uncover meaningful insights that redefine guest experiences, inspire award-winning promotions, and sharpen our competitive edge. In this contract role, you'll build reporting solutions that help regional and field teams understand current performance drivers and forecast future success. If you thrive in fast-paced, agile environments and love inventing sharper ways to solve business problems, this is your chance to shine.

Key Responsibilities of a McDonald's Business Insights Consultant

Your day-to-day will involve high-impact tasks like partnering with the digital marketing team to qualify offer strategies, crafting business cases for campaigns, and modeling projections for McDonald's phase planning. Expect to deliver regular updates on digital platform performance, including customer trends, sales/financial impacts, and growth metrics. You'll quantify marketing program ROI, track customer behavior shifts, and collaborate on monthly results consolidation. From executing digital performance reports to gathering stakeholder requirements for custom data feeds, your work will directly influence strategy and execution across the organization.

Skills like SQL querying, Tableau dashboards, and advanced Excel modeling are essential. You'll also adapt global methodologies or design bespoke solutions to articulate insights that fuel great advertising and promotions. This role demands strong relationship-building, as you'll work with internal teams, external partners, and leadership to drive business evolution.

Required Skills and Qualifications for Success

To excel as a Business Insights Consultant at McDonald's, bring 3-5 years of analytics experience, a degree in business analytics or related field, and proficiency in BI tools. You must be objective, detail-oriented, and adept at presenting complex data to non-technical audiences. Experience in digital marketing analytics, financial impact modeling, and agile environments is crucial. McDonald's values innovators who can explore, invent, and inspire—candidates with Python scripting, predictive analytics, or statistical modeling stand out.

Benefits of Contracting with McDonald's

Even on a 12-month contract, you'll enjoy competitive pay (estimated $85,000-$115,000 USD annualized), professional growth opportunities, and exposure to global projects. Work in a fun-yet-serious culture that rewards successes, offers flexible arrangements, and provides access to top-tier tools. Network with extraordinary talent, gain insights into fast-food industry leadership, and contribute to redefining McDonald's brand perception.

Career Growth in Business Insights at McDonald's

This position is a launchpad for mid-to-senior analytics careers. Many contractors transition to permanent roles within McDonald's vast ecosystem. Hone skills in high-stakes consulting, digital transformation, and strategic reporting. Whether you're in Chicago or remote, you'll challenge yourself daily, getting smarter in a supportive team that celebrates innovation.

How to Apply for McDonald's Business Insights Consultant Role

Ready to apply? Tailor your resume to highlight analytics projects, BI expertise, and marketing impacts. Prepare for interviews focusing on case studies where you've driven business decisions with data. McDonald's seeks team players who excel under pressure—show your passion for insights that matter.

McDonald's Commitment to Diversity and Inclusion

We build diverse teams from around the world, valuing personal growth and bold ideas. Join us to optimize the future of quick-service dining through data excellence.

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