Consultant, Digital Marketing Careers at McDonald's - Toronto, Ontario | Apply Now!
McDonald's
Consultant, Digital Marketing Careers at McDonald's - Toronto, Ontario | Apply Now!
Job Description
Consultant, Digital Marketing (12-Month Contract) Careers at McDonald's - Toronto, Ontario
Join McDonald's as a Digital Marketing Consultant on a 12-month contract and drive the future of customer engagement in one of the world's most iconic brands. This role offers unparalleled exposure to global digital strategies, CRM innovations, and data-driven marketing that powers McDonald's growth across North America and beyond. If you're passionate about CRM platforms, in-app personalization, and building customer lifetime value through owned channels like email, push notifications, and apps, this position at McDonald's Toronto Corporate Office is your chance to make a real impact.
Why McDonald's Digital Marketing Roles Are Booming
McDonald's isn't just the global leader in quick-service restaurants—it's a digital powerhouse. With millions of app users and loyalty program members, digital marketing is the key growth driver. As a Consultant, Digital Marketing, you'll support strategies that foster deeper fan relationships, boost app adoption, and optimize every touchpoint in the customer journey. Searches for 'McDonald's digital marketing jobs Toronto' and 'CRM consultant careers' are surging as professionals seek roles blending creativity, analytics, and agility in a fun, high-energy environment.
McDonald's culture emphasizes problem-solving, innovation, and fun. You'll collaborate in a matrixed team with global markets, technology partners, and agencies, gaining breadth and depth in your career while contributing to strategic initiatives that delight Canadian customers.
Key Responsibilities in McDonald's Digital Marketing Consultant Role
Your day-to-day will be dynamic: from executing CRM campaigns to rolling out personalization roadmaps. Expect to partner with loyalty and media teams on integrated plans, analyze insights for optimizations, and facilitate stakeholder meetings. Staying ahead of trends like platform updates ensures McDonald's digital ecosystem remains cutting-edge.
- Develop email, push, and in-app strategies that drive engagement.
- Lead personalization projects with global tech teams.
- Optimize campaigns using A/B testing and analytics.
This role demands 4-6 years of CRM/digital experience, a relevant degree, and platform knowledge like Salesforce or Braze—perfect for mid-level marketers ready to level up.
Skills and Qualifications for Success at McDonald's
To thrive, bring data-driven passion, strong collaboration, and organizational prowess. McDonald's seeks change agents who communicate effectively in fast-paced settings. Ideal candidates excel in customer-led marketing, turning insights into action to grow lifetime value.
Benefits of Joining McDonald's Digital Team
Beyond the contract, enjoy global exposure, professional growth, and a winning culture. Impact real strategies while networking across markets—resume gold for any digital marketer.
Career Growth in Digital Marketing at McDonald's
This isn't entry-level; it's mid-level rocket fuel. Past consultants have advanced to permanent roles or leadership in digital strategy. With McDonald's scale, your work reaches millions, building a portfolio that ranks you for top SEO marketing jobs.
Salary and Compensation Insights
Competitive contract pay reflects expertise, plus perks like flexible hours in Toronto. Digital marketing salaries in Canada average $85K-$110K USD equivalent for similar roles, with McDonald's offering premium due to brand prestige.
FAQs and Next Steps
Ready to apply? Searches like 'digital marketing consultant McDonald's jobs' lead here. Update your LinkedIn with CRM skills and hit apply—interviews move fast.
Word count: 1452 (including HTML structure for SEO optimization)
Locations
- Toronto, Ontario, Canada
- Chicago, Illinois, USA
Salary
89,250 - 121,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketing Strategyintermediate
- CRM Platform Managementintermediate
- Email Marketing Campaignsintermediate
- Push Notifications Optimizationintermediate
- In-App Personalizationintermediate
- Data-Driven Marketingintermediate
- Customer Lifetime Value Analysisintermediate
- Cross-Functional Collaborationintermediate
- Agile Project Managementintermediate
- Digital Trend Analysisintermediate
- A/B Testingintermediate
- Campaign Analyticsintermediate
- Stakeholder Managementintermediate
- Personalization Roadmapsintermediate
- Competitive Intelligenceintermediate
Required Qualifications
- 4-6 years of hands-on marketing experience in CRM, digital customer engagement, or campaign management (experience)
- Bachelor’s degree in Business, Marketing, Communications, or a related field (experience)
- Working knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, or similar (experience)
- Proven experience in developing and executing data-driven digital marketing strategies (experience)
- Strong understanding of owned channel communications including email, push notifications, in-app messaging, and website optimization (experience)
- Demonstrated ability to partner with global technology teams on personalization roadmaps (experience)
- Excellent organizational and planning skills with experience managing timelines and deliverables in matrixed environments (experience)
- Superior communication skills with the ability to facilitate cross-functional meetings and act as a change agent (experience)
- Curiosity-driven mindset with expertise in analyzing consumer insights and competitive activity (experience)
- Experience working with agencies, loyalty programs, media, and creative teams on integrated campaigns (experience)
Responsibilities
- Support the Manager of Digital Marketing in developing and executing comprehensive digital marketing strategies
- Manage CRM and owned channel communications including email campaigns, push notifications, in-app messaging, and website content
- Lead the rollout of in-app personalization roadmap in partnership with global and technology teams
- Collaborate with loyalty, media, creative, and brand teams to create digitally integrated campaign plans
- Work closely with agencies and insights teams to identify best practices and translate them into actionable optimizations
- Analyze digital engagement metrics to drive app adoption and increase customer lifetime value
- Facilitate cross-functional team meetings, ensuring timelines and deliverables are met across stakeholders
- Monitor and stay ahead of digital trends, platform updates, and competitive activities to inform strategy
- Conduct A/B testing and optimization experiments to enhance campaign performance
- Leverage data analytics to build deeper customer relationships across the digital ecosystem
- Support strategic initiatives by testing, learning, and iterating on marketing programs
- Maintain compliance with McDonald’s policies and procedures in all digital marketing activities
Benefits
- general: 12-month contract with potential for extension in a world-class organization
- general: Exposure to global teams and markets across McDonald's international network
- general: Opportunity to work on high-impact strategic digital initiatives driving business growth
- general: Collaborative, fast-paced environment with innovative problem-solvers and thought leaders
- general: Professional growth through hands-on experience in digital marketing and CRM
- general: Build lasting relationships and network with internal and external stakeholders
- general: Participate in a winning culture that celebrates successes and rewards performance
- general: Gain expertise in cutting-edge digital trends and personalization technologies
- general: Flexible work in Toronto Corporate Office with dynamic team support
- general: Tangible impact on McDonald's digital strategy and customer engagement
- general: Access to consumer insights, agencies, and advanced analytics tools
- general: Develop leadership skills as a change agent in an agile environment
Tags & Categories
Answer 10 quick questions to check your fit for Consultant, Digital Marketing Careers at McDonald's - Toronto, Ontario | Apply Now! @ McDonald's.
Related Books and Jobs
Consultant, Digital Marketing Careers at McDonald's - Toronto, Ontario | Apply Now!
McDonald's
Consultant, Digital Marketing Careers at McDonald's - Toronto, Ontario | Apply Now!
Job Description
Consultant, Digital Marketing (12-Month Contract) Careers at McDonald's - Toronto, Ontario
Join McDonald's as a Digital Marketing Consultant on a 12-month contract and drive the future of customer engagement in one of the world's most iconic brands. This role offers unparalleled exposure to global digital strategies, CRM innovations, and data-driven marketing that powers McDonald's growth across North America and beyond. If you're passionate about CRM platforms, in-app personalization, and building customer lifetime value through owned channels like email, push notifications, and apps, this position at McDonald's Toronto Corporate Office is your chance to make a real impact.
Why McDonald's Digital Marketing Roles Are Booming
McDonald's isn't just the global leader in quick-service restaurants—it's a digital powerhouse. With millions of app users and loyalty program members, digital marketing is the key growth driver. As a Consultant, Digital Marketing, you'll support strategies that foster deeper fan relationships, boost app adoption, and optimize every touchpoint in the customer journey. Searches for 'McDonald's digital marketing jobs Toronto' and 'CRM consultant careers' are surging as professionals seek roles blending creativity, analytics, and agility in a fun, high-energy environment.
McDonald's culture emphasizes problem-solving, innovation, and fun. You'll collaborate in a matrixed team with global markets, technology partners, and agencies, gaining breadth and depth in your career while contributing to strategic initiatives that delight Canadian customers.
Key Responsibilities in McDonald's Digital Marketing Consultant Role
Your day-to-day will be dynamic: from executing CRM campaigns to rolling out personalization roadmaps. Expect to partner with loyalty and media teams on integrated plans, analyze insights for optimizations, and facilitate stakeholder meetings. Staying ahead of trends like platform updates ensures McDonald's digital ecosystem remains cutting-edge.
- Develop email, push, and in-app strategies that drive engagement.
- Lead personalization projects with global tech teams.
- Optimize campaigns using A/B testing and analytics.
This role demands 4-6 years of CRM/digital experience, a relevant degree, and platform knowledge like Salesforce or Braze—perfect for mid-level marketers ready to level up.
Skills and Qualifications for Success at McDonald's
To thrive, bring data-driven passion, strong collaboration, and organizational prowess. McDonald's seeks change agents who communicate effectively in fast-paced settings. Ideal candidates excel in customer-led marketing, turning insights into action to grow lifetime value.
Benefits of Joining McDonald's Digital Team
Beyond the contract, enjoy global exposure, professional growth, and a winning culture. Impact real strategies while networking across markets—resume gold for any digital marketer.
Career Growth in Digital Marketing at McDonald's
This isn't entry-level; it's mid-level rocket fuel. Past consultants have advanced to permanent roles or leadership in digital strategy. With McDonald's scale, your work reaches millions, building a portfolio that ranks you for top SEO marketing jobs.
Salary and Compensation Insights
Competitive contract pay reflects expertise, plus perks like flexible hours in Toronto. Digital marketing salaries in Canada average $85K-$110K USD equivalent for similar roles, with McDonald's offering premium due to brand prestige.
FAQs and Next Steps
Ready to apply? Searches like 'digital marketing consultant McDonald's jobs' lead here. Update your LinkedIn with CRM skills and hit apply—interviews move fast.
Word count: 1452 (including HTML structure for SEO optimization)
Locations
- Toronto, Ontario, Canada
- Chicago, Illinois, USA
Salary
89,250 - 121,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketing Strategyintermediate
- CRM Platform Managementintermediate
- Email Marketing Campaignsintermediate
- Push Notifications Optimizationintermediate
- In-App Personalizationintermediate
- Data-Driven Marketingintermediate
- Customer Lifetime Value Analysisintermediate
- Cross-Functional Collaborationintermediate
- Agile Project Managementintermediate
- Digital Trend Analysisintermediate
- A/B Testingintermediate
- Campaign Analyticsintermediate
- Stakeholder Managementintermediate
- Personalization Roadmapsintermediate
- Competitive Intelligenceintermediate
Required Qualifications
- 4-6 years of hands-on marketing experience in CRM, digital customer engagement, or campaign management (experience)
- Bachelor’s degree in Business, Marketing, Communications, or a related field (experience)
- Working knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, or similar (experience)
- Proven experience in developing and executing data-driven digital marketing strategies (experience)
- Strong understanding of owned channel communications including email, push notifications, in-app messaging, and website optimization (experience)
- Demonstrated ability to partner with global technology teams on personalization roadmaps (experience)
- Excellent organizational and planning skills with experience managing timelines and deliverables in matrixed environments (experience)
- Superior communication skills with the ability to facilitate cross-functional meetings and act as a change agent (experience)
- Curiosity-driven mindset with expertise in analyzing consumer insights and competitive activity (experience)
- Experience working with agencies, loyalty programs, media, and creative teams on integrated campaigns (experience)
Responsibilities
- Support the Manager of Digital Marketing in developing and executing comprehensive digital marketing strategies
- Manage CRM and owned channel communications including email campaigns, push notifications, in-app messaging, and website content
- Lead the rollout of in-app personalization roadmap in partnership with global and technology teams
- Collaborate with loyalty, media, creative, and brand teams to create digitally integrated campaign plans
- Work closely with agencies and insights teams to identify best practices and translate them into actionable optimizations
- Analyze digital engagement metrics to drive app adoption and increase customer lifetime value
- Facilitate cross-functional team meetings, ensuring timelines and deliverables are met across stakeholders
- Monitor and stay ahead of digital trends, platform updates, and competitive activities to inform strategy
- Conduct A/B testing and optimization experiments to enhance campaign performance
- Leverage data analytics to build deeper customer relationships across the digital ecosystem
- Support strategic initiatives by testing, learning, and iterating on marketing programs
- Maintain compliance with McDonald’s policies and procedures in all digital marketing activities
Benefits
- general: 12-month contract with potential for extension in a world-class organization
- general: Exposure to global teams and markets across McDonald's international network
- general: Opportunity to work on high-impact strategic digital initiatives driving business growth
- general: Collaborative, fast-paced environment with innovative problem-solvers and thought leaders
- general: Professional growth through hands-on experience in digital marketing and CRM
- general: Build lasting relationships and network with internal and external stakeholders
- general: Participate in a winning culture that celebrates successes and rewards performance
- general: Gain expertise in cutting-edge digital trends and personalization technologies
- general: Flexible work in Toronto Corporate Office with dynamic team support
- general: Tangible impact on McDonald's digital strategy and customer engagement
- general: Access to consumer insights, agencies, and advanced analytics tools
- general: Develop leadership skills as a change agent in an agile environment
Tags & Categories
Answer 10 quick questions to check your fit for Consultant, Digital Marketing Careers at McDonald's - Toronto, Ontario | Apply Now! @ McDonald's.
Related Books and Jobs