Director, Foundational Customer Insights Careers at McDonald's - Chicago, Illinois | Apply Now!
McDonald's
Director, Foundational Customer Insights Careers at McDonald's - Chicago, Illinois | Apply Now!
Job Description
Director, Foundational Customer Insights Careers at McDonald's - Chicago, IL | Senior Leadership Role
Are you passionate about uncovering what makes customers tick? McDonald's, the global leader serving 70 million customers daily across 100+ countries, seeks a Director, Foundational Customer Insights to drive strategic growth through human-centered insights. This senior-level position in Chicago's vibrant West Loop headquarters offers unparalleled influence on one of the world's most iconic brands.
Why Join McDonald's Global Insights Team?
McDonald's isn't just fast food—it's a cultural phenomenon powered by relentless innovation and customer obsession. From drive-thru evolution to mobile ordering and sustainable packaging, our growth strategy hinges on understanding customers deeply. As Director, you'll bridge human truths with business strategy, transforming data into billion-dollar decisions.
Our state-of-the-art Chicago headquarters fosters collaboration with Hamburger University classes, Test Kitchen innovation, and global connectivity tools. Plus, enjoy life-changing benefits like sabbaticals, tuition assistance, and flexible work—because great insights require great balance.
Key Responsibilities: Shape McDonald's Future
In this pivotal role within the Global Strategic Insight Department, you'll:
- Lead comprehensive research uncovering foundational customer motivations and behaviors
- Design mixed-method studies blending qualitative storytelling with quantitative rigor
- Craft C-suite presentations that turn insights into multi-year growth strategies
- Partner with Brand, Menu, Digital, and Operations teams for seamless execution
- Forecast emerging trends in QSR, delivery, and Gen Z preferences
- Mentor insights talent while managing multimillion-dollar research budgets
Your work directly impacts everything from new menu launches to loyalty program evolution, serving 70 million daily customers.
Essential Qualifications for Success
McDonald's seeks proven leaders with:
- 10+ years in consumer insights, preferably CPG/QSR giants like P&G, PepsiCo, or Yum!
- Mastery of advanced analytics tools (Tableau, SPSS, Qualtrics)
- Global research experience across diverse markets and demographics
- Track record influencing Fortune 50 executives with data-driven narratives
- Deep understanding of customer journey mapping and brand equity metrics
We encourage diverse candidates to apply—even if you don't check every box, your unique perspective strengthens our team.
Competitive Compensation: Director-Level Package
Expect a total compensation package including $180K-$250K base salary, performance bonuses, equity, and comprehensive benefits. Chicago's cost of living plus relocation support makes this a lucrative move for senior insights professionals.
Career Growth at McDonald's
This isn't a job; it's a global platform. Advance to VP Insights, Chief Strategy roles, or international assignments. Our alumni lead at Fortune 500 companies worldwide. Hamburger University certification elevates your expertise in restaurant operations and customer dynamics.
Day in the Life: Insights Leadership
Start with global team syncs, dive into fresh consumer panels, strategize with Brand leads over Test Kitchen tastings, and present to executives. Hybrid flexibility balances Chicago's energy with focused deep work. Network with innovators shaping QSR's future.
McDonald's Commitment to Diversity & Impact
We champion inclusivity, powering Ronald McDonald House Charities, Youth Opportunity initiatives, and sustainability goals. Join a values-driven culture creating feel-good moments for customers, crew, and communities.
Ready to Lead Customer Insights at McDonald's?
Don't miss this chance to influence billions. Apply now for Director, Foundational Customer Insights in Chicago. Keywords: McDonald's careers, consumer insights director jobs, market research leadership QSR, senior insights roles Chicago.
McDonald's is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Locations
- Chicago, Illinois, USA
- New York, New York, USA
- Los Angeles, California, USA (Remote)
Salary
189,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Consumer Insights Analysisintermediate
- Market Research Strategyintermediate
- Data Analytics & Visualizationintermediate
- Strategic Storytellingintermediate
- Brand Equity Managementintermediate
- Qualitative Research Methodsintermediate
- Quantitative Data Interpretationintermediate
- Stakeholder Influenceintermediate
- Customer Journey Mappingintermediate
- Trend Forecastingintermediate
- Cross-Functional Collaborationintermediate
- Global Market Understandingintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or related field; Master's or MBA preferred (experience)
- 10+ years of progressive experience in consumer insights, market research, or analytics roles (experience)
- Proven track record leading insights teams in CPG, retail, or food service industries (experience)
- Deep expertise in both qualitative and quantitative research methodologies (experience)
- Strong proficiency in data visualization tools like Tableau, Power BI, or Google Analytics (experience)
- Experience transforming complex data into compelling business narratives (experience)
- Demonstrated ability to influence senior executives and drive strategic decisions (experience)
- Global market research experience, preferably in QSR or consumer-facing brands (experience)
- Excellent communication and presentation skills for C-suite audiences (experience)
- Familiarity with AI-driven insights and emerging research technologies (experience)
Responsibilities
- Lead the development of foundational customer insights that inform McDonald's global brand strategy
- Design and execute comprehensive research programs to uncover human truths and consumer behaviors
- Translate complex insights data into actionable strategic recommendations for leadership
- Collaborate with marketing, product, operations, and franchise teams to align insights with business goals
- Oversee vendor management for qualitative and quantitative research projects
- Create compelling narratives and storytelling frameworks for stakeholder presentations
- Monitor global consumer trends and competitive landscapes to identify growth opportunities
- Champion insights-driven decision making across the organization
- Develop and maintain dashboards for real-time customer insights tracking
- Mentor and develop a team of insights professionals
- Partner with innovation teams to test new menu concepts and customer experiences
- Ensure all insights work aligns with McDonald's values of inclusivity and customer-centricity
Benefits
- general: Competitive base salary with performance-based bonuses
- general: Comprehensive medical, dental, and vision insurance coverage
- general: 401(k) retirement savings plan with generous company match
- general: Sabbatical program after qualifying service period
- general: Tuition assistance and education reimbursement programs
- general: Flexible work arrangements including hybrid options
- general: Paid parental leave and family-friendly benefits
- general: Employee discount programs at McDonald's locations worldwide
- general: Wellness programs including gym memberships and mental health support
- general: Professional development through Hamburger University
- general: Relocation assistance for qualifying positions
- general: Generous paid time off and holiday schedules
Tags & Categories
Answer 10 quick questions to check your fit for Director, Foundational Customer Insights Careers at McDonald's - Chicago, Illinois | Apply Now! @ McDonald's.
Related Books and Jobs
Director, Foundational Customer Insights Careers at McDonald's - Chicago, Illinois | Apply Now!
McDonald's
Director, Foundational Customer Insights Careers at McDonald's - Chicago, Illinois | Apply Now!
Job Description
Director, Foundational Customer Insights Careers at McDonald's - Chicago, IL | Senior Leadership Role
Are you passionate about uncovering what makes customers tick? McDonald's, the global leader serving 70 million customers daily across 100+ countries, seeks a Director, Foundational Customer Insights to drive strategic growth through human-centered insights. This senior-level position in Chicago's vibrant West Loop headquarters offers unparalleled influence on one of the world's most iconic brands.
Why Join McDonald's Global Insights Team?
McDonald's isn't just fast food—it's a cultural phenomenon powered by relentless innovation and customer obsession. From drive-thru evolution to mobile ordering and sustainable packaging, our growth strategy hinges on understanding customers deeply. As Director, you'll bridge human truths with business strategy, transforming data into billion-dollar decisions.
Our state-of-the-art Chicago headquarters fosters collaboration with Hamburger University classes, Test Kitchen innovation, and global connectivity tools. Plus, enjoy life-changing benefits like sabbaticals, tuition assistance, and flexible work—because great insights require great balance.
Key Responsibilities: Shape McDonald's Future
In this pivotal role within the Global Strategic Insight Department, you'll:
- Lead comprehensive research uncovering foundational customer motivations and behaviors
- Design mixed-method studies blending qualitative storytelling with quantitative rigor
- Craft C-suite presentations that turn insights into multi-year growth strategies
- Partner with Brand, Menu, Digital, and Operations teams for seamless execution
- Forecast emerging trends in QSR, delivery, and Gen Z preferences
- Mentor insights talent while managing multimillion-dollar research budgets
Your work directly impacts everything from new menu launches to loyalty program evolution, serving 70 million daily customers.
Essential Qualifications for Success
McDonald's seeks proven leaders with:
- 10+ years in consumer insights, preferably CPG/QSR giants like P&G, PepsiCo, or Yum!
- Mastery of advanced analytics tools (Tableau, SPSS, Qualtrics)
- Global research experience across diverse markets and demographics
- Track record influencing Fortune 50 executives with data-driven narratives
- Deep understanding of customer journey mapping and brand equity metrics
We encourage diverse candidates to apply—even if you don't check every box, your unique perspective strengthens our team.
Competitive Compensation: Director-Level Package
Expect a total compensation package including $180K-$250K base salary, performance bonuses, equity, and comprehensive benefits. Chicago's cost of living plus relocation support makes this a lucrative move for senior insights professionals.
Career Growth at McDonald's
This isn't a job; it's a global platform. Advance to VP Insights, Chief Strategy roles, or international assignments. Our alumni lead at Fortune 500 companies worldwide. Hamburger University certification elevates your expertise in restaurant operations and customer dynamics.
Day in the Life: Insights Leadership
Start with global team syncs, dive into fresh consumer panels, strategize with Brand leads over Test Kitchen tastings, and present to executives. Hybrid flexibility balances Chicago's energy with focused deep work. Network with innovators shaping QSR's future.
McDonald's Commitment to Diversity & Impact
We champion inclusivity, powering Ronald McDonald House Charities, Youth Opportunity initiatives, and sustainability goals. Join a values-driven culture creating feel-good moments for customers, crew, and communities.
Ready to Lead Customer Insights at McDonald's?
Don't miss this chance to influence billions. Apply now for Director, Foundational Customer Insights in Chicago. Keywords: McDonald's careers, consumer insights director jobs, market research leadership QSR, senior insights roles Chicago.
McDonald's is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Locations
- Chicago, Illinois, USA
- New York, New York, USA
- Los Angeles, California, USA (Remote)
Salary
189,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Consumer Insights Analysisintermediate
- Market Research Strategyintermediate
- Data Analytics & Visualizationintermediate
- Strategic Storytellingintermediate
- Brand Equity Managementintermediate
- Qualitative Research Methodsintermediate
- Quantitative Data Interpretationintermediate
- Stakeholder Influenceintermediate
- Customer Journey Mappingintermediate
- Trend Forecastingintermediate
- Cross-Functional Collaborationintermediate
- Global Market Understandingintermediate
Required Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or related field; Master's or MBA preferred (experience)
- 10+ years of progressive experience in consumer insights, market research, or analytics roles (experience)
- Proven track record leading insights teams in CPG, retail, or food service industries (experience)
- Deep expertise in both qualitative and quantitative research methodologies (experience)
- Strong proficiency in data visualization tools like Tableau, Power BI, or Google Analytics (experience)
- Experience transforming complex data into compelling business narratives (experience)
- Demonstrated ability to influence senior executives and drive strategic decisions (experience)
- Global market research experience, preferably in QSR or consumer-facing brands (experience)
- Excellent communication and presentation skills for C-suite audiences (experience)
- Familiarity with AI-driven insights and emerging research technologies (experience)
Responsibilities
- Lead the development of foundational customer insights that inform McDonald's global brand strategy
- Design and execute comprehensive research programs to uncover human truths and consumer behaviors
- Translate complex insights data into actionable strategic recommendations for leadership
- Collaborate with marketing, product, operations, and franchise teams to align insights with business goals
- Oversee vendor management for qualitative and quantitative research projects
- Create compelling narratives and storytelling frameworks for stakeholder presentations
- Monitor global consumer trends and competitive landscapes to identify growth opportunities
- Champion insights-driven decision making across the organization
- Develop and maintain dashboards for real-time customer insights tracking
- Mentor and develop a team of insights professionals
- Partner with innovation teams to test new menu concepts and customer experiences
- Ensure all insights work aligns with McDonald's values of inclusivity and customer-centricity
Benefits
- general: Competitive base salary with performance-based bonuses
- general: Comprehensive medical, dental, and vision insurance coverage
- general: 401(k) retirement savings plan with generous company match
- general: Sabbatical program after qualifying service period
- general: Tuition assistance and education reimbursement programs
- general: Flexible work arrangements including hybrid options
- general: Paid parental leave and family-friendly benefits
- general: Employee discount programs at McDonald's locations worldwide
- general: Wellness programs including gym memberships and mental health support
- general: Professional development through Hamburger University
- general: Relocation assistance for qualifying positions
- general: Generous paid time off and holiday schedules
Tags & Categories
Answer 10 quick questions to check your fit for Director, Foundational Customer Insights Careers at McDonald's - Chicago, Illinois | Apply Now! @ McDonald's.
Related Books and Jobs