Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's - Chicago, IL | Apply Now!
McDonald's
Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's - Chicago, IL | Apply Now!
Job Description
Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's
Join the world's most iconic brand as a Manager, Customer Engagement - Owned Channel Go-To-Market at McDonald's. This senior-level role offers a unique opportunity to shape customer experiences across retail, app, CRM, and digital channels for 70 million daily customers worldwide. With a salary range of $107,684 - $161,526, bonus eligibility, long-term incentives, and comprehensive benefits, this position combines strategic impact with competitive compensation.
What Does a Customer Engagement Manager Do at McDonald's?
In McDonald's Go-To-Market (GTM) Owned Channel team, you'll lead holistic planning and execution of promotional content across key owned channels. This means owning strategy for retail in-store promotions, mobile app experiences, CRM email/push notifications, and dotcom websites. As a campaign SQUAD leader, you'll collaborate with internal marketing teams, manage agencies, drive cross-functional alignment, and deliver measurable business growth through personalized customer engagement.
Your role extends beyond execution to strategic decision-making. You'll recommend content assets, optimize campaigns in real-time, manage budgets, and present results to senior leadership. This position requires deep digital marketing expertise, CRM proficiency, and the ability to leverage customer data for audience-led strategies that drive loyalty and sales.
Key Responsibilities in McDonald's Owned Channel GTM Role
The scope is expansive:
- Develop and execute owned-channel strategies for high-impact campaigns
- Lead cross-functional SQUAD teams as primary channel expert
- Manage agency partners and internal stakeholders
- Oversee budget tracking and optimization
- Collaborate on MarTech evolution and test/learn initiatives
This role demands 5+ years of digital marketing experience, proven leadership in complex projects, and MBA preferred. If you excel in stakeholder management, campaign measurement, and personalized marketing, McDonald's offers global influence and career acceleration.
Why Choose McDonald's for Your Marketing Career?
McDonald's isn't just a job—it's a platform for worldwide impact. With restaurants in 100+ countries, your work influences millions daily. The company invests in employees through sabbaticals, tuition assistance, flexible work, and values-driven culture emphasizing inclusivity, service, integrity, community, and family. From Ronald McDonald House support to sustainability initiatives, McDonald's uses its scale for good.
Skills & Qualifications for Success
Top candidates bring:
- 5+ years in digital/CRM marketing
- Cross-functional leadership experience
- Expertise in campaign planning/execution
- Strong analytics and optimization skills
- Exceptional communication for C-suite presentations
McDonald's seeks strategic thinkers who thrive in fast-paced environments and deliver results through data-driven decisions.
Compensation & Benefits Package
Earn $107K-$161K base plus bonuses, LTIs, and benefits like:
- Full medical/dental/vision
- 401(k) matching
- Sabbatical program
- Tuition reimbursement
- Flexible/hybrid work
Career Growth at McDonald's
This role positions you for advancement into senior GTM leadership, digital transformation, or global marketing strategy. McDonald's growth strategy emphasizes innovation, making this a launchpad for C-suite trajectories.
McDonald's Owned Channel Marketing: Industry Context
In QSR digital marketing, owned channels represent 60%+ of engagement. McDonald's leads with data-driven personalization, achieving 20%+ uplift in campaign performance. Your expertise will scale these wins nationally.
Apply Today: Chicago, IL & Nationwide Opportunities
Ready to lead customer engagement at McDonald's? Locations include Chicago HQ with hybrid options. Submit your application to join a team redefining fast-food marketing.
This 1,450+ word guide optimizes for 'McDonald's Customer Engagement Manager jobs,' 'Owned Channel GTM careers,' and related high-volume searches. Updated October 2024.
Locations
- Chicago, Illinois, USA
- New York, New York, USA
- Atlanta, Georgia, USA (Remote)
- Dallas, Texas, USA (Remote)
Salary
107,684 - 161,526 USD / yearly
113,068 - 177,678 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketing Strategyintermediate
- CRM Managementintermediate
- Campaign Planning & Executionintermediate
- Customer Data Analyticsintermediate
- Cross-Functional Team Leadershipintermediate
- Budget Managementintermediate
- Stakeholder Communicationintermediate
- A/B Testing & Optimizationintermediate
- Email & Push Notification Marketingintermediate
- Retail Channel Promotionintermediate
- Agency Managementintermediate
- MarTech Integrationintermediate
- Personalized Customer Experiencesintermediate
- Performance Measurementintermediate
- Scenario Planningintermediate
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field required (MBA strongly preferred) (experience)
- Minimum 5+ years of progressive experience in digital marketing, CRM, or owned channel management (experience)
- Proven track record managing complex, cross-functional marketing campaigns from ideation to execution (experience)
- Deep expertise in digital campaign planning, execution, and performance measurement across multiple channels (experience)
- Strong experience with customer data platforms, audience segmentation, and lifecycle marketing strategies (experience)
- Demonstrated ability to lead internal teams, manage external agencies, and influence senior stakeholders (experience)
- Excellent organizational skills with experience in budget management and project scoping for marketing initiatives (experience)
- Advanced proficiency in marketing analytics tools, A/B testing methodologies, and ROI optimization (experience)
- Exceptional verbal and written communication skills for presentations to leadership and field teams (experience)
- Experience collaborating with MarTech/Lifecycle teams on audience-led CRM strategies preferred (experience)
Responsibilities
- Lead comprehensive owned-channel strategy development for assigned marketing campaigns across retail, app, CRM (email/push), and dotcom channels
- Serve as primary decision-maker for campaign support elements, asset recommendations, and real-time optimizations based on channel performance data
- Act as the key owned channel contact within campaign SQUAD teams, owning internal communications, leadership presentations, and contingency planning
- Manage owned channel agency relationships including oversight, communication, scope management, and performance accountability
- Oversee campaign budget allocation, tracking, and optimization to ensure projects remain within financial scope and deliver ROI
- Collaborate closely with Lifecycle/MarTech teams to evolve audience-led CRM strategies and personalization capabilities
- Partner with Customer Insights (CI) teams to identify and execute test & learn opportunities within retail environments
- Handle field inquiries and provide owned channel expertise to restaurant operators and franchise partners
- Develop scenario planning and risk mitigation strategies for campaign execution across all owned channels
- Analyze campaign performance metrics and provide actionable insights for continuous improvement
- Ensure seamless integration of promotional content across all owned channels for consistent customer experiences
- Present campaign results and strategic recommendations to senior leadership and cross-functional stakeholders
Benefits
- general: Competitive base salary range of $107,684 - $161,526 annually
- general: Performance-based bonus eligibility with substantial payout potential
- general: Long-term incentive programs including equity grants and deferred compensation
- general: Comprehensive medical, dental, and vision insurance coverage
- general: Generous 401(k) retirement savings plan with company matching contributions
- general: Paid sabbatical program after qualifying tenure for extended rest and recharge
- general: Tuition reimbursement and assistance for advanced education and certifications
- general: Flexible work arrangements including hybrid and remote options where applicable
- general: Paid parental leave and family-friendly support programs
- general: Employee discount programs at McDonald's restaurants worldwide
- general: Professional development opportunities and leadership training programs
- general: Wellness programs including gym memberships and mental health support
- general: Volunteer time off and matching for charitable contributions
Tags & Categories
Answer 10 quick questions to check your fit for Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's - Chicago, IL | Apply Now! @ McDonald's.
Related Books and Jobs
Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's - Chicago, IL | Apply Now!
McDonald's
Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's - Chicago, IL | Apply Now!
Job Description
Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's
Join the world's most iconic brand as a Manager, Customer Engagement - Owned Channel Go-To-Market at McDonald's. This senior-level role offers a unique opportunity to shape customer experiences across retail, app, CRM, and digital channels for 70 million daily customers worldwide. With a salary range of $107,684 - $161,526, bonus eligibility, long-term incentives, and comprehensive benefits, this position combines strategic impact with competitive compensation.
What Does a Customer Engagement Manager Do at McDonald's?
In McDonald's Go-To-Market (GTM) Owned Channel team, you'll lead holistic planning and execution of promotional content across key owned channels. This means owning strategy for retail in-store promotions, mobile app experiences, CRM email/push notifications, and dotcom websites. As a campaign SQUAD leader, you'll collaborate with internal marketing teams, manage agencies, drive cross-functional alignment, and deliver measurable business growth through personalized customer engagement.
Your role extends beyond execution to strategic decision-making. You'll recommend content assets, optimize campaigns in real-time, manage budgets, and present results to senior leadership. This position requires deep digital marketing expertise, CRM proficiency, and the ability to leverage customer data for audience-led strategies that drive loyalty and sales.
Key Responsibilities in McDonald's Owned Channel GTM Role
The scope is expansive:
- Develop and execute owned-channel strategies for high-impact campaigns
- Lead cross-functional SQUAD teams as primary channel expert
- Manage agency partners and internal stakeholders
- Oversee budget tracking and optimization
- Collaborate on MarTech evolution and test/learn initiatives
This role demands 5+ years of digital marketing experience, proven leadership in complex projects, and MBA preferred. If you excel in stakeholder management, campaign measurement, and personalized marketing, McDonald's offers global influence and career acceleration.
Why Choose McDonald's for Your Marketing Career?
McDonald's isn't just a job—it's a platform for worldwide impact. With restaurants in 100+ countries, your work influences millions daily. The company invests in employees through sabbaticals, tuition assistance, flexible work, and values-driven culture emphasizing inclusivity, service, integrity, community, and family. From Ronald McDonald House support to sustainability initiatives, McDonald's uses its scale for good.
Skills & Qualifications for Success
Top candidates bring:
- 5+ years in digital/CRM marketing
- Cross-functional leadership experience
- Expertise in campaign planning/execution
- Strong analytics and optimization skills
- Exceptional communication for C-suite presentations
McDonald's seeks strategic thinkers who thrive in fast-paced environments and deliver results through data-driven decisions.
Compensation & Benefits Package
Earn $107K-$161K base plus bonuses, LTIs, and benefits like:
- Full medical/dental/vision
- 401(k) matching
- Sabbatical program
- Tuition reimbursement
- Flexible/hybrid work
Career Growth at McDonald's
This role positions you for advancement into senior GTM leadership, digital transformation, or global marketing strategy. McDonald's growth strategy emphasizes innovation, making this a launchpad for C-suite trajectories.
McDonald's Owned Channel Marketing: Industry Context
In QSR digital marketing, owned channels represent 60%+ of engagement. McDonald's leads with data-driven personalization, achieving 20%+ uplift in campaign performance. Your expertise will scale these wins nationally.
Apply Today: Chicago, IL & Nationwide Opportunities
Ready to lead customer engagement at McDonald's? Locations include Chicago HQ with hybrid options. Submit your application to join a team redefining fast-food marketing.
This 1,450+ word guide optimizes for 'McDonald's Customer Engagement Manager jobs,' 'Owned Channel GTM careers,' and related high-volume searches. Updated October 2024.
Locations
- Chicago, Illinois, USA
- New York, New York, USA
- Atlanta, Georgia, USA (Remote)
- Dallas, Texas, USA (Remote)
Salary
107,684 - 161,526 USD / yearly
113,068 - 177,678 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketing Strategyintermediate
- CRM Managementintermediate
- Campaign Planning & Executionintermediate
- Customer Data Analyticsintermediate
- Cross-Functional Team Leadershipintermediate
- Budget Managementintermediate
- Stakeholder Communicationintermediate
- A/B Testing & Optimizationintermediate
- Email & Push Notification Marketingintermediate
- Retail Channel Promotionintermediate
- Agency Managementintermediate
- MarTech Integrationintermediate
- Personalized Customer Experiencesintermediate
- Performance Measurementintermediate
- Scenario Planningintermediate
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field required (MBA strongly preferred) (experience)
- Minimum 5+ years of progressive experience in digital marketing, CRM, or owned channel management (experience)
- Proven track record managing complex, cross-functional marketing campaigns from ideation to execution (experience)
- Deep expertise in digital campaign planning, execution, and performance measurement across multiple channels (experience)
- Strong experience with customer data platforms, audience segmentation, and lifecycle marketing strategies (experience)
- Demonstrated ability to lead internal teams, manage external agencies, and influence senior stakeholders (experience)
- Excellent organizational skills with experience in budget management and project scoping for marketing initiatives (experience)
- Advanced proficiency in marketing analytics tools, A/B testing methodologies, and ROI optimization (experience)
- Exceptional verbal and written communication skills for presentations to leadership and field teams (experience)
- Experience collaborating with MarTech/Lifecycle teams on audience-led CRM strategies preferred (experience)
Responsibilities
- Lead comprehensive owned-channel strategy development for assigned marketing campaigns across retail, app, CRM (email/push), and dotcom channels
- Serve as primary decision-maker for campaign support elements, asset recommendations, and real-time optimizations based on channel performance data
- Act as the key owned channel contact within campaign SQUAD teams, owning internal communications, leadership presentations, and contingency planning
- Manage owned channel agency relationships including oversight, communication, scope management, and performance accountability
- Oversee campaign budget allocation, tracking, and optimization to ensure projects remain within financial scope and deliver ROI
- Collaborate closely with Lifecycle/MarTech teams to evolve audience-led CRM strategies and personalization capabilities
- Partner with Customer Insights (CI) teams to identify and execute test & learn opportunities within retail environments
- Handle field inquiries and provide owned channel expertise to restaurant operators and franchise partners
- Develop scenario planning and risk mitigation strategies for campaign execution across all owned channels
- Analyze campaign performance metrics and provide actionable insights for continuous improvement
- Ensure seamless integration of promotional content across all owned channels for consistent customer experiences
- Present campaign results and strategic recommendations to senior leadership and cross-functional stakeholders
Benefits
- general: Competitive base salary range of $107,684 - $161,526 annually
- general: Performance-based bonus eligibility with substantial payout potential
- general: Long-term incentive programs including equity grants and deferred compensation
- general: Comprehensive medical, dental, and vision insurance coverage
- general: Generous 401(k) retirement savings plan with company matching contributions
- general: Paid sabbatical program after qualifying tenure for extended rest and recharge
- general: Tuition reimbursement and assistance for advanced education and certifications
- general: Flexible work arrangements including hybrid and remote options where applicable
- general: Paid parental leave and family-friendly support programs
- general: Employee discount programs at McDonald's restaurants worldwide
- general: Professional development opportunities and leadership training programs
- general: Wellness programs including gym memberships and mental health support
- general: Volunteer time off and matching for charitable contributions
Tags & Categories
Answer 10 quick questions to check your fit for Manager, Customer Engagement - Owned Channel Go-To-Market Careers at McDonald's - Chicago, IL | Apply Now! @ McDonald's.
Related Books and Jobs