Associate Content Marketing Manager

Location: Noida, India

Department: Marketing

Work Mode: On-Site

About the Role

Build the future with McGraw Hill, a global education innovation company delivering transformative solutions from textbooks to cutting-edge EdTech platforms that elevate learning outcomes worldwide. To fuel our expanding presence in India, we're seeking a dynamic Associate Content Marketing Manager for our Noida office. In this pivotal role within the Marketing team, you'll drive the execution of digital product initiatives for McGraw Hill India's Test Preparation business, turning innovative concepts into high-impact realities that engage learners and amplify our reach. As a young professional brimming with ideas and energy, you'll partner closely with product and marketing managers to operationalize the platform and course roadmap, enhancing product discoverability through SEO, app store optimization, and GenAI strategies. You'll conduct audits, gather user insights via feedback loops, and optimize free-to-paid journeys with personalized nudges, while running A/B tests and growth experiments to boost engagement and retention. Your creative flair will shine in crafting compelling content like reels, blogs, and infographics, supporting social media efforts with trend-responsive ideas, and maintaining data dashboards for actionable insights—all ensuring learners experience seamless, enjoyable interactions with our EdTech solutions. Thrive in McGraw Hill's culture of curiosity and innovation, where you'll own your professional growth amid a supportive team dedicated to educational excellence. With 1-3 years in product management or related fields, proficiency in Excel, design tools like Canva/Figma, and strong communication skills, you'll make a tangible impact. Preferred experience with analytics tools and edtech rounds out the ideal profile. Join us in Noida to innovate learning experiences that matter—there's no better time to shape the future of education at McGraw Hill!

Key Responsibilities

• Collaborate with cross-functional teams and product managers to execute the platform and course roadmap
• Boost product discoverability and drive new user traffic through on-page/off-page SEO, app store optimization, and search engine/GenAI indexing strategies
• Conduct regular audits to identify bugs, performance issues, and inconsistencies, while establishing feedback loops to capture user insights
• Optimize the free-to-paid user journey with compelling in-app messaging, offers, and personalized nudges
• Analyze user behavior to identify opportunities for feature enhancements and product-market fit
• Support and execute growth experiments and A/B tests on product features, messaging, and marketing campaigns
• Create and publish marketing content including reels/shorts, blogs, landing pages, course descriptions, and newsletters
• Work with design/video teams to repurpose product content into engaging formats like short clips and infographics
• Support social media managers in day-to-day posting, scheduling, monitoring comments, queries, and learner sentiment
• Track trends to propose quick, relatable content ideas such as reels, quizzes, and interactive formats
• Maintain dashboards and trackers for product usage, content delivery, and social engagement
• Support product managers in extracting, consolidating, and analyzing data to generate actionable insights and produce regular performance reports

Required Qualifications

• A Bachelor's Degree
• 1–3 years of experience in product management or related disciplines
• Strong proficiency in Excel/Google Sheets and comfort with reporting and data analysis
• Hands-on experience with design and visualization tools such as Canva, Figma, or similar
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and execution-driven

Preferred Qualifications

• Familiarity with analytics and marketing tools such as Google Analytics, MoEngage, Search Console, SEMrush, Marketo, etc.
• Basic understanding of the edtech or digital test preparation industry

Required Skills

• Product operations and execution
• SEO (on-page/off-page) and app store optimization
• Search engine and GenAI indexing
• User behavior analysis
• A/B testing and growth experiments
• Content creation (reels, shorts, blogs, newsletters)
• Social media management and monitoring
• Data analysis and reporting
• Excel/Google Sheets proficiency
• Design tools (Canva, Figma)
• Dashboard maintenance and tracking
• Cross-functional collaboration
• Written and verbal communication
• Organization and detail-orientation
• Execution-driven mindset
• Feedback loop management
• Performance auditing
• Personalized user journey optimization

Benefits

• Competitive salary and performance-based incentives
• Comprehensive health insurance for employees and family
• Generous paid time off and flexible work arrangements
• Professional development programs and learning stipends
• Innovation-driven culture with opportunities for ownership and growth
• Collaborative environment fostering curiosity and creativity
• Modern office in Noida with wellness amenities
• Employee stock purchase plan and retirement benefits
• Team-building events and community impact initiatives

McGraw Hill is an Equal Opportunity Employer.