Brand Specialist, Social Strategy

Location: United States

Department: Marketing

Work Mode: Remote

About the Role

Impact the Moment: McGraw Hill is a diverse and inclusive company that believes we can change the world by leveling the playing field and giving every learner an equal opportunity to succeed. We create best-in-class, next-generation learning platforms used by millions of students and educators worldwide. Our goal is to accelerate student success through intuitive and effective learning experiences, continually reimagining how our customers teach and learn to simplify the path to better education for all. As a Brand Specialist, Social Strategy in our Marketing team, you'll play a pivotal role in advancing McGraw Hill's PreK-12 social presence, driving brand visibility, strengthening audience engagement, and amplifying innovative product storytelling that positions us as leaders in education technology. This remote position blends strategic planning with hands-on execution, where you'll lead organic social strategy, develop social-first storytelling, manage dynamic content calendars, and produce high-quality short-form content optimized for each platform. You'll oversee community engagement, support employee advocacy initiatives, and collaborate with internal teams and creators to deliver cohesive, authentic brand experiences. By tracking KPIs, leveraging analytics and social listening, and staying ahead of cultural trends, you'll optimize growth while maintaining McGraw Hill's consistent, impactful brand voice in a fast-paced, innovation-driven culture. The ideal candidate brings 3+ years of social media expertise, proven UGC and short-form video creation skills, deep platform knowledge, and proficiency with tools like Adobe Creative Suite. Exceptional writing, organizational skills, and the ability to thrive in dynamic environments are essential. Join McGraw Hill to create meaningful work that shapes the future of education, with competitive compensation ($49,500 - $65,000 base, plus bonus and benefits), remote flexibility, and a collaborative culture committed to your professional growth.

Key Responsibilities

• Lead and execute the organic social media strategy and roadmap for McGraw Hill PreK-12, ensuring alignment with brand priorities and product campaigns
• Write, curate, schedule, and repurpose platform-specific content while maintaining a balanced, trend-responsive content calendar
• Create compelling social-first storytelling that translates product launches, events, and cultural moments into engaging short-form content
• Manage community engagement across social platforms and respond to audience interactions
• Oversee employee advocacy efforts, providing guidance and ready-to-share content to strengthen brand representation
• Use analytics, social listening, and a test-and-learn approach to optimize performance and identify growth opportunities
• Collaborate with internal marketing teams, product managers, and external creators on high-quality campaigns
• Track KPIs and analyze insights to measure impact on brand visibility and audience engagement
• Stay ahead of cultural trends and platform evolutions to maintain relevant, authentic brand voice
• Amplify McGraw Hill's product storytelling to drive student success narratives across social channels

Required Qualifications

• 3+ years of experience in social media management, content creation, or brand-related roles, including event or live coverage
• Proven ability to create UGC-style content and short-form video tailored to platform needs
• Strong understanding of platform algorithms, engagement tactics, and best practices across major social channels
• Proficiency with Adobe Creative Suite and social media management and analytics tools
• Exceptional writing and communication skills
• Strong organization, attention to detail, and ability to manage multiple priorities in a fast-paced environment
• Authorized to work for any employer within the United States

Preferred Qualifications

• Experience in education technology or PreK-12 marketing
• Background in developing social strategies for B2B or enterprise brands
• Demonstrated success managing employee advocacy programs
• Knowledge of social listening tools and cultural trend analysis
• Portfolio showcasing platform-specific short-form video content

Required Skills

• Social media strategy development
• Content creation and curation
• Short-form video production
• UGC-style content creation
• Platform algorithm optimization
• Community management
• Employee advocacy program management
• Social media analytics
• Social listening
• Adobe Creative Suite proficiency
• Content calendar management
• Trend analysis and cultural awareness
• Cross-functional collaboration
• Exceptional writing and editing
• Project management
• Strategic storytelling
• Test-and-learn methodology
• Brand voice consistency

Benefits

• Competitive base salary range of $49,500 - $65,000 annually
• Annual bonus plan as part of compensation package
• Comprehensive medical, dental, and vision benefits
• 401(k) retirement savings plan with company match
• Generous paid time off and flexible work arrangements
• Professional development opportunities and tuition reimbursement
• Remote work flexibility across the United States
• Employee wellness programs and mental health support

McGraw Hill is an Equal Opportunity Employer.