Senior Marketing Manager, K-12 Literacy Strategic Markets

Location: United States

Department: Marketing

Work Mode: Remote

About the Role

Make an Impact at McGraw Hill! We create best-in-class, next-generation learning platforms used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive tools and content that maximize teacher time and student outcomes. In our supportive, collaborative, innovation-driven culture, you can grow your career on your terms. As Senior Marketing Manager, K-12 Literacy Strategic Markets, you'll lead marketing strategies driving growth, engagement, and brand awareness for our literacy solutions in targeted K-12 markets. This remote role, open to U.S.-authorized applicants, demands a strategic thinker with deep literacy education knowledge, market trends insight, and campaign expertise to position McGraw Hill as the K-12 literacy leader. Key responsibilities include synthesizing market research for decisions, collaborating cross-functionally to embed customer voice, crafting segment-specific pricing and positioning, executing high-impact go-to-market and sales enablement strategies, analyzing competitive landscapes, and producing thought leadership assets. You'll drive measurable results in strategic markets while leveraging education technology innovations to differentiate our offerings. We're seeking a Bachelor's degree holder in Marketing, Business, or related field with 10+ years in product marketing/management (5+ in K-12 leadership), proven launches, literacy expertise, cross-functional influence, storytelling prowess, and data-driven risk-taking. Join McGraw Hill to shape education's future with cutting-edge digital tools, personalized learning, and a team dedicated to innovation, collaboration, and excellence. Pay range: $90,400-$130,000 annually, plus bonus and full benefits.

Key Responsibilities

• Lead the synthesis of market research and customer data to inform strategic decisions, product development, and marketing initiatives
• Partner with Marketing, Sales, and Product Development teams to integrate the voice of the customer
• Utilize market research and voice-of-customer insights to identify targeted segments and craft pricing strategies
• Develop focused, effective go-to-market strategies and sales enablement initiatives
• Conduct market research to identify trends, customer needs, and competitive opportunities
• Maintain deep understanding of the K-12 literacy competitive landscape and differentiate McGraw Hill offerings
• Manage production of thought leadership assets, promotional materials, and sales support collateral
• Position McGraw Hill as a leader in K-12 Literacy through impactful campaigns
• Drive growth, engagement, and brand awareness for literacy solutions in strategic markets
• Elevate brand and product positioning through exceptional communication and storytelling

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 10+ years in Product Marketing/Product Management
• 5+ years in leadership within K-12 publishing
• Proven record of successful product launches, segmentation, positioning, pricing, and campaign strategy
• Deep expertise in literacy education trends, challenges, market opportunities, and new product development practices
• Strong cross-functional leadership skills with ability to influence at all levels
• Data-driven decision maker capable of taking calculated risks and driving team alignment

Preferred Qualifications

• Experience partnering closely with Sales leadership to optimize GTM and sales strategies
• Mindset rooted in innovation, curiosity, and challenging conventional thinking
• High-level storytelling and narrative building expertise
• Background in education technology platforms for K-12
• Familiarity with remote, collaborative work environments

Required Skills

• Strategic market analysis
• K-12 literacy expertise
• Campaign development and execution
• Cross-functional collaboration
• Voice-of-customer integration
• Competitive landscape analysis
• Pricing strategy formulation
• Go-to-market planning
• Sales enablement
• Thought leadership content creation
• Data-driven decision making
• Storytelling and narrative building
• Brand positioning
• Influencing without authority
• Innovation mindset
• Risk assessment
• Team alignment facilitation
• High-level communication

Benefits

• Competitive base pay range of $90,400-$130,000 annually
• Annual bonus plan as part of compensation package
• Full range of medical and other comprehensive benefits
• Remote work flexibility for U.S.-authorized applicants
• Supportive, collaborative environment for career growth
• Access to cutting-edge technology and innovative learning platforms
• Opportunities to shape the future of education technology
• Professional development in a culture of innovation and excellence

McGraw Hill is an Equal Opportunity Employer.