Sr Analyst, Digital Analytics

Location: United States

Department: Data Science & Business Intelligence

Work Mode: Remote

About the Role

Impact the Moment: McGraw Hill is a diverse and inclusive leader in education technology, dedicated to leveling the playing field by providing every learner with equal opportunities for success. We pioneer best-in-class, next-generation learning platforms trusted by millions of students and educators worldwide. Our mission is to accelerate student success through intuitive, effective experiences while continually reimagining how customers teach and learn—simplifying the path to better education for all. Join our innovative culture where data drives transformation in edtech. As a Sr Analyst, Digital Analytics in our Data Science & Business Intelligence team, you will support digital measurement frameworks, maintain reporting dashboards, and analyze web and campaign performance to fuel data-driven decisions. Leveraging Adobe Analytics, you will independently translate business requirements into actionable insights, perform ad-hoc analyses, troubleshoot tracking issues, and lead QA/UAT for website updates, marketing pixels, and tagging. Collaborating with the COE Digital team, you will ensure precise data capture, clear documentation, and reporting solutions that empower cross-functional strategies to enhance learning outcomes. This remote role is open to U.S.-authorized applicants and plays a pivotal role in accurate digital tracking and insightful analytics. What you will do: Maintain dashboards and reports in Adobe Analytics; support tagging, QA/UAT, and issue resolution; convert requirements into analytical solutions; monitor performance for recommendations; and partner with teams to enable data-informed decisions in our edtech ecosystem. Bring 2+ years of analytics experience (1+ in Adobe Analytics), innovative problem-solving, collaboration skills, multitasking ability, and strong communication with advanced Excel/PowerPoint proficiency, plus a relevant bachelor’s degree. Why McGraw Hill? Your work will shape the future of education, delivering fulfillment in a collaborative, innovative environment. Base pay: $76,800 - $90,000 annually (varies by experience/location), plus bonus, full benefits, and more. McGraw Hill recruiters use @mheducation.com or @careers.mheducation.com emails only—beware suspicious variations.

Key Responsibilities

• Maintain dashboards, create reports, and perform ad-hoc analyses using Adobe Analytics
• Support tagging implementation for websites and marketing pixels
• Conduct QA and UAT testing for website updates and tracking
• Troubleshoot and resolve digital tracking issues
• Translate business requirements into clear analytical approaches and documentation
• Monitor site and campaign performance to provide actionable insights and recommendations
• Collaborate with COE Digital team and cross-functional stakeholders
• Drive data-informed decision-making to accelerate student success
• Ensure accurate data capture and effective reporting solutions
• Deliver meaningful insights for informed business strategies in education technology

Required Qualifications

• 2+ years of analytics or digital marketing experience
• At least 1 year of hands-on Adobe Analytics experience
• Relevant bachelor’s degree
• Advanced proficiency in Excel and PowerPoint
• Strong independent working capability
• Experience with QA/UAT testing and troubleshooting tracking issues
• Ability to translate business requirements into analytical approaches
• Authorized to work for any employer in the United States

Preferred Qualifications

• Experience in education technology or digital learning platforms
• Knowledge of web and campaign performance monitoring
• Familiarity with tagging implementation and marketing pixels
• Background in data visualization and dashboard maintenance
• Prior collaboration with cross-functional teams in a COE environment
• Demonstrated history of delivering actionable insights in fast-paced settings

Required Skills

• Adobe Analytics expertise
• Dashboard maintenance and reporting
• Ad-hoc data analysis
• Tagging implementation and QA/UAT
• Tracking troubleshooting
• Business requirements translation
• Performance monitoring
• Actionable insights generation
• Cross-functional collaboration
• Detail-oriented problem-solving
• Independent working
• Project management and prioritization
• Advanced Excel proficiency
• PowerPoint for insight communication
• Verbal and written communication
• Time management
• Relationship building
• Data-driven decision-making

Benefits

• Competitive base pay range of $76,800 - $90,000 annually
• Annual bonus plan as part of compensation package
• Comprehensive medical, dental, and vision benefits
• Remote work flexibility across the United States
• Professional development opportunities in edtech innovation
• Inclusive culture fostering diversity and learner success
• 401(k) retirement savings with company match
• Paid time off and wellness programs
• Access to cutting-edge learning platforms and tools

McGraw Hill is an Equal Opportunity Employer.