About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth through innovation, digital transformation, and data-driven decision-making. In Europe, PepsiCo is at the forefront of digital media strategies, leveraging advanced analytics to optimize campaigns across diverse markets. Joining PepsiCo means becoming part of a dynamic team that shapes the future of consumer experiences in the food and beverage sector.

Role Overview

The Media Analytics Specialist role in Kraków, Poland, is pivotal to PepsiCo's digital transformation agenda. This position focuses on transforming complex media and digital data into actionable insights for European markets. You will analyze data from sources like GA4, ad platforms (Google, Meta), DoubleVerify, Adfidence, and internal dashboards to drive media efficiency, effectiveness, and governance. Beyond reporting metrics, you'll diagnose performance drivers and recommend optimizations in budget allocation, channel mix, and creative formats. This role bridges data science, media planning, and operations, offering exposure to cutting-edge tools and high-impact projects.

Key Impact Areas

Expect to own dashboard evolution, insight frameworks, and cross-functional collaboration, ensuring PepsiCo's media investments deliver maximum ROI.

Key Responsibilities

As Media Analytics Specialist, your day-to-day will involve:

• Consolidating and analyzing multi-source data into unified performance views, identifying patterns in productivity, brand safety, attention, and viewability.
• Building reusable insight frameworks, such as GA4 behavioral journeys and benchmark comparisons, to support scalable decision-making.
• Developing recommendations for budget shifts, frequency caps, and partner evaluations based on robust data evidence.
• Supporting test-and-learn programs from hypothesis to documentation, enhancing campaign personalization via audience segmentation.
• Evolving dashboards in Tableau or Power BI to deliver 'so what?' stories for stakeholders.
• Managing API integrations for holistic reporting from Facebook Ads, Google Ads, and CRM systems.
• Overseeing tagging ecosystems (GTM, GA4, pixels) for data integrity and refining scorecards for anomalies and risks.
• Collaborating with local media teams, agencies (DoubleVerify, DSPs), and finance to align on methodologies and governance.
• Contributing to playbooks on media best practices, KPIs, and compliance monitoring.

Qualifications & Requirements

To succeed in this role, you need:

• 3–5+ years in media analytics, digital marketing, or performance marketing from agency, advertiser, or platform perspectives.
• Deep understanding of KPIs like reach, frequency, CPM, CPC, CPA, ROAS, viewability, attention, and brand safety, linked to business outcomes.
• Hands-on experience with GTM, GA4, and platforms like DV360, Meta Ads Manager, or Google Ads for analytics.
• Familiarity with verification tools (DoubleVerify, IAS, Adfidence) for optimization and governance.
• Proficiency in Excel, Tableau, Power BI, and BigQuery for data querying and visualization.
• Strong storytelling skills to translate data into narratives for non-technical stakeholders.
• Experience in data warehousing, API management, and cross-functional collaboration.

A bachelor's degree in marketing, data science, business analytics, or a related field is preferred.

Benefits & Perks

PepsiCo offers a premium compensation package tailored to top talent:

• Competitive salary estimated at 65,000–95,000 PLN annually, based on Food & Beverage sector rates in Poland with a 5-10% buffer.
• Performance-based bonuses and incentives.
• Comprehensive health insurance, including dental and vision coverage.
• Generous paid time off, parental leave, and flexible hybrid work options in Kraków.
• Employee discounts on PepsiCo products and wellness programs like gym memberships.
• Retirement savings plans with company matching.

Career Growth

PepsiCo invests heavily in employee development. As a Media Analytics Specialist, you'll access global training programs, mentorship from digital leaders, and opportunities to lead pan-European projects. High performers advance to roles like Senior Media Analyst, Digital Transformation Manager, or regional heads in media operations. Our Kraków hub is a growing center for analytics excellence, offering pathways to international assignments.

Why Join Us

Work on transformative projects that influence millions of consumers across Europe. Collaborate with world-class brands, state-of-the-art ad tech, and a supportive team environment. PepsiCo's commitment to sustainability and innovation means your work contributes to real-world impact, from efficient media spend to ethical advertising practices. Kraków's vibrant tech scene and PepsiCo's modern office make this an ideal launchpad for your analytics career.

Role FAQs

Q: Is this role remote or hybrid?
A: Hybrid model based in Kraków, with flexible arrangements.

Q: What tools will I use daily?
A: GA4, GTM, Tableau/Power BI, DoubleVerify, DV360, Google/Meta Ads, BigQuery.

Q: Do I need Polish fluency?
A: English is primary; Polish is a plus for local collaboration.

Q: What's the team structure?
A: Part of Digital Transformation & Operations, partnering with media and brand teams.

Q: How does PepsiCo support upskilling?
A: Through certifications, conferences, and internal academies in analytics and ad tech.