About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In the AMESA (Africa, Middle East, and South Asia) sector, PepsiCo drives market leadership through data-driven strategies and cutting-edge media analytics. Joining PepsiCo means contributing to a legacy of excellence while advancing your career in a dynamic, high-impact environment.

Role Overview

The Media Data & Analytics Associate Manager role at PepsiCo in New Cairo, Egypt, is pivotal in shaping the future of media measurement and strategy. You will focus on establishing media as a key growth driver through ROI analytics and advanced insights. As a trusted advisor to marketing and media leaders across key MENA and Pakistan markets, you will enable stakeholders to leverage media mix for competitive advantage. This position involves providing thought leadership, developing cross-portfolio optimization capabilities, and applying data science to enhance media and content effectiveness. If you thrive on turning complex data into actionable strategies, this role offers a platform to influence PepsiCo's global marketing ROI.

Strategic Impact

In this position, you will own the end-to-end delivery of ROIe (Return on Investment effectiveness) studies, translating performance data into smarter investment decisions. Collaborate with global and regional teams to codify best practices from industry leaders and PepsiCo brands, fostering continuous improvement in marketing effectiveness.

Key Responsibilities

This role demands hands-on leadership in media analytics, with a focus on the MENA & PAK region. Key responsibilities include:

• Leading end-to-end execution of ROIe studies for priority markets, from design to delivery and stakeholder readouts.
• Translating ROIe findings into clear, practical recommendations for Media and Brand teams.
• Acting as a trusted advisor on best-in-class media practices, leveraging learnings to influence optimal media mix decisions.
• Enabling teams with insights and frameworks to maximize media effectiveness and ROI.
• Partnering with cross-functional stakeholders, including Marketing and Insights leadership, to align insights with business objectives.

Expect to demonstrate expertise in mix models, attribution analytics, and performance measurements, while working end-to-end from media planning to evaluation.

Qualifications & Requirements

To succeed, candidates need a strong quantitative foundation and industry acumen:

• Master’s degree in Statistics, Machine Learning, Mathematics, Computer Science, Economics, or a related quantitative field (or equivalent experience).
• 10+ years of experience as a Media, Insights, or Analytics professional in a leading consumer goods company.
• Expertise in data science, market mix models, attribution, and CPG data sources like Nielsen/IRI (POS and HH panel), GlobalData, and Kantar Worldpanel.
• Proven leadership: Motivate through fact-based insights, synthesize disparate data into growth strategies, and excel in storytelling.
• Strong collaborator with experience in media analytics and operations; consulting background is a plus.
• Fluent English; deep understanding of CPG business performance and visual storytelling.

Prior work with media teams and operational experience in business servicing or consulting will set you apart.

Benefits & Perks

PepsiCo offers a premium compensation package tailored to top talent:

• Competitive salary estimated at $65,000 - $95,000 USD annually, based on Food & Beverage sector rates in Egypt with a 5-10% buffer.
• Comprehensive health insurance, retirement plans, and wellness programs.
• Generous paid time off, parental leave, and flexible work options embracing Responsive Ways of Working.
• Access to cutting-edge tools, training in advanced analytics, and global mobility opportunities.
• Employee discounts on PepsiCo products and perks like gym memberships and team-building events.

Career Growth

At PepsiCo, career progression is data-driven and merit-based. This Associate Manager role is a launchpad to senior leadership in media analytics or insights. Benefit from mentorship by global experts, cross-functional projects, and exposure to AMESA and worldwide teams. PepsiCo invests in your development through leadership programs, certifications in AI/ML, and innovation challenges, ensuring you evolve as an Insights Leader of the future.

Why Join Us

Be part of PepsiCo's mission to deliver sustainable growth in the competitive Food & Beverage industry. Work in New Cairo's vibrant hub, influencing multimillion-dollar media strategies with real business impact. Enjoy a collaborative culture that values diverse perspectives, innovation, and work-life integration. PepsiCo's commitment to sustainability and consumer-centric innovation makes this role not just a job, but a chance to shape the future of media effectiveness globally.

Role FAQs

Q: What is the primary focus of this role?
A: Driving media ROI through analytics, owning ROIe studies, and advising on media mix optimization in MENA & PAK.

Q: Is remote work possible?
A: This is a full-time on-site role in New Cairo, with flexible arrangements per PepsiCo's Responsive Ways of Working.

Q: What experience level is required?
A: 10+ years in media/insights/analytics, preferably in CPG, with advanced quantitative skills.

Q: How does this role contribute to PepsiCo's goals?
A: By turning data into actionable insights that enhance marketing ROI and position media as a growth driver.

Q: What tools or software will I use?
A: Expertise in mix models, attribution tools, data science platforms, and CPG data sources like Nielsen and Kantar.