Media Effectiveness & Efficiency Associate Manager at PepsiCo in Moscow, Russia

About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Russia, PepsiCo has a strong presence with localized production, innovative marketing, and a commitment to sustainable growth. As a leader in the FMCG sector, PepsiCo invests heavily in data-driven media strategies to maximize brand impact and consumer engagement. Joining PepsiCo means contributing to a company that shapes global consumer trends while fostering a culture of innovation, diversity, and excellence.

Role Overview

The Media Effectiveness & Efficiency Associate Manager role in Moscow is a pivotal position within PepsiCo's marketing analytics team. This full-time role focuses on optimizing Return on Marketing Investment (ROMI) through advanced ROIe models, campaign planning, and testing agendas. Reporting to senior media leadership, you will drive efficiency in Russia's dynamic media landscape, ensuring every ruble spent delivers measurable results for PepsiCo's powerhouse brands. Ideal for seasoned FMCG professionals with a passion for data, this position offers exposure to national and customer-level strategies in a high-growth market.

Key Responsibilities

In this role, you will play a hands-on part in shaping PepsiCo's media performance. Key responsibilities include:

• Delivering the Annual Operating Plan (AOP) and optimizing RMN (Return on Marketing Investment) mix for brands using sophisticated ROIe models.
• Building and maintaining national and customer-specific ROIe models, while sharing actionable insights and recommendations with stakeholders.
• Developing and executing a Test & Learn agenda, incorporating innovative RMN media testing to uncover new efficiencies.
• Planning and executing RMN campaigns to ensure operational efficiency and consistently ROI-positive outcomes.

These duties demand a blend of strategic foresight and tactical execution, positioning you at the forefront of PepsiCo's media optimization efforts in Russia.

Qualifications & Requirements

To succeed in this role, candidates must bring a proven track record in media analytics within the fast-paced FMCG industry. Required qualifications include:

• Higher education degree in marketing, business, economics, or a related field.
• At least 5 years of experience in media or insights roles at an FMCG company, with PepsiCo experience highly preferred.
• Outstanding expertise in research and modeling techniques.
• Strong analytical capabilities to evaluate media efficiency, effectiveness, and total media mix performance.
• Sufficient knowledge of marketing, communication, and consumer research methodologies.
• Strong project management and leadership competencies.
• Fluent English proficiency for global collaboration.

PepsiCo values candidates who thrive in data-rich environments and can translate complex analytics into business wins.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent. While salary is estimated at $65,000-$95,000 USD annually (based on Food & Beverage sector benchmarks in Russia with a 5-10% buffer), benefits include:

• Performance-based bonuses and incentives tied to ROI achievements.
• Comprehensive medical insurance, including family coverage.
• Generous paid time off, parental leave, and flexible working arrangements.
• Access to state-of-the-art fitness centers, meal subsidies, and employee discounts on PepsiCo products.
• Relocation support for qualified international candidates.

These perks underscore PepsiCo's commitment to employee well-being in a competitive Moscow market.

Career Growth

At PepsiCo, career progression is data-driven and merit-based. This Associate Manager role serves as a launchpad to senior positions like Media Director or Head of Insights. With internal mobility across Russia and global opportunities in PepsiCo's International hubs, high performers advance quickly. Ongoing training in advanced analytics tools, leadership programs, and mentorship from industry veterans ensure continuous development. PepsiCo's 70/20/10 learning model—combining on-the-job experience, coaching, and formal education—empowers you to reach your potential.

Why Join Us

Joining PepsiCo's Moscow team means immersing yourself in Russia's vibrant FMCG landscape while leveraging global resources. Work on high-stakes campaigns for multi-billion-dollar brands, collaborate with cross-functional experts, and impact consumer behavior at scale. PepsiCo's culture emphasizes innovation, sustainability (e.g., pep+ strategy for positive change), and inclusivity, with employee resource groups supporting diversity. In Moscow, enjoy a modern office, proximity to cultural landmarks, and a supportive expat community. This is more than a job—it's a chance to lead media transformation at a Fortune 50 icon.

Role FAQs

What is the work environment like?

Hybrid model with collaborative open-plan offices in central Moscow, equipped with cutting-edge analytics tools.

Is relocation assistance provided?

Yes, for top candidates, including visa support and housing allowances.

What tools will I use?

Advanced ROI modeling software, consumer research platforms, and media planning systems like those from Nielsen or Kantar.

How does PepsiCo measure success here?

Through ROI uplift, campaign efficiency metrics, and contributions to AOP delivery.

Can I grow internationally?

Absolutely—many Moscow alumni move to PepsiCo roles in Europe, APAC, or HQ in New York.

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