About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio of iconic brands including Pepsi, Lay's, Gatorade, Quaker, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In the UK, PepsiCo has a strong presence with manufacturing sites, innovation hubs, and marketing teams driving growth in the competitive food and beverage sector. Our commitment to sustainable growth, innovation, and consumer-centric strategies positions us as a leader in delivering joy through our products while fostering positive change in communities worldwide.

Role Overview

As a Media Strategy/Audience Activation Strategy Expert at PepsiCo in Reading, United Kingdom, you will be at the forefront of our Personalization @ Scale initiatives. This role focuses on leading communications planning in audience strategy setup and activation, partnering with key European markets and a portfolio of beloved brands. If you're passionate about terms like personalization at scale and Dynamic Creative Optimization (DCO), this position offers the chance to drive impactful media strategies in a dynamic, fast-paced environment. Reporting to senior marketing leaders, you'll bridge strategy and execution to deliver personalized consumer experiences that enhance brand connections.

Why This Role Matters

In an era where consumer expectations demand tailored interactions, your expertise will unlock new opportunities in media personalization, ensuring PepsiCo's brands remain relevant and engaging across digital channels.

Key Responsibilities

Your day-to-day will involve strategic collaboration and hands-on execution:

• Support human-centric media calendar planning in partnership with market media and marketing experts to align campaigns with consumer needs.
• Identify personalization opportunities across channels and build comprehensive action plans to capitalize on them.
• Govern audience building processes for seamless activation, ensuring data-driven targeting.
• Curate personalized media activation deployments in close partnership with media buying units for optimal performance.
• Unlock innovative communications personalization opportunities, pushing the boundaries of what's possible in audience engagement.

Qualifications & Requirements

To succeed in this role, you bring a strong foundation in media strategy with a consumer-focused mindset:

• Bachelor’s degree or equivalent experience in media strategy (required).
• Media strategy experience in Consumer Packaged Goods (CPG) is a plus.
• Analytics and insights experience to create and drive effective strategies.
• Proficiency in consumer research to inform decision-making.
• Strong communication and presentation skills for stakeholder collaboration.
• Demonstrated computer proficiency, particularly in the Microsoft suite.
• Fluent English (required).

Preferred Experience

Familiarity with personalization at scale, DCO, and European market dynamics will set you apart.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Competitive salary estimated at £65,000 - £95,000, based on Food & Beverage sector rates in the UK with a buffer for high performers.
• Comprehensive health insurance, pension contributions, and wellness programs.
• Generous holiday allowance, flexible working options, and hybrid models.
• Access to learning platforms, mentorship, and leadership development programs.
• Employee discounts on PepsiCo products, team-building events, and family-friendly policies.

Career Growth

At PepsiCo, career progression is a priority. This role provides exposure to pan-European projects, cross-functional teams, and senior leaders. High performers advance to roles like Senior Media Strategist, Head of Personalization, or global marketing positions. Our internal mobility program has seen 20% of employees promoted annually, with tailored development plans ensuring you reach your potential.

Development Opportunities

Invest in certifications in digital media, analytics tools like Google Analytics or Adobe Experience Cloud, and leadership training through PepsiCo University.

Why Join Us

Joining PepsiCo means becoming part of a purpose-driven organization committed to winning with purpose and doing good. In Reading, you'll work in a vibrant hub near London, with modern offices fostering creativity and collaboration. Shape the future of media strategy for brands loved by millions, contribute to sustainability goals like PepsiCo Positive (pepsico.com), and enjoy a culture of inclusion where diverse perspectives thrive. With 150+ years of heritage and a forward-looking vision, PepsiCo offers stability, innovation, and global impact.

Role FAQs

Q: Is this a remote role?
A: This is primarily office-based in Reading with hybrid flexibility, depending on business needs.

Q: What brands will I work on?
A: You'll support a portfolio of PepsiCo's great brands across European markets.

Q: Do I need CPG experience?
A: It's a plus, but strong media strategy background is essential.

Q: What's the interview process?
A: Typically includes CV screening, competency interview, case study on audience strategy, and final meeting with leadership.

Q: How does PepsiCo support work-life balance?
A: Through flexible hours, mental health resources, and generous parental leave policies.

Ready to activate audiences like never before? Apply now and elevate your career with PepsiCo.