About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Russia, PepsiCo has a strong presence with manufacturing facilities, distribution networks, and innovative marketing strategies tailored to local consumers. Our commitment to sustainable growth, consumer-centric innovation, and winning with purpose drives everything we do. Joining PepsiCo means becoming part of a dynamic team that shapes the future of the FMCG industry.

Role Overview

The Media & TCP Associate Manager position in Moscow, Russia, is a pivotal role within PepsiCo's marketing and media team. Reporting to senior media leadership, you will spearhead Total Connection Planning (TCP) through the lens of Retail Media Networking (RMN). This full-time role focuses on crafting strategic media plans, optimizing campaigns for top customers, and driving personalization at scale. Ideal for seasoned media professionals with FMCG experience, this position offers the chance to influence PepsiCo's media efficiency in the competitive Russian market. With a premium work environment and global backing, you'll deliver measurable results that enhance brand visibility and sales.

Strategic Impact

In this role, you'll bridge media strategy with retail execution, ensuring PepsiCo's campaigns resonate with Russian consumers. From annual planning to real-time optimizations, your work will directly contribute to achieving the Annual Operating Plan (AOP) targets.

Key Responsibilities

As Media & TCP Associate Manager, your core duties include:

• Developing Total Connection Planning (TCP) frameworks through the prism of Retail Media Networking (RMN) to maximize omnichannel impact.
• Creating annual activation calendars and tailored media plans focused on TOP2 customers, aligning with business objectives.
• Delivering the Annual Operating Plan (AOP) with emphasis on Personalization At Scale capabilities, restoring and advancing innovative tools.
• Managing media and RMN agencies: setting clear KPIs, overseeing executions, and rigorously analyzing campaign effectiveness.
• Continuously enhancing media mix efficiency by testing emerging tools, evaluating performance, and disseminating best practices across PepsiCo teams in Russia and beyond.

Performance Metrics

Success will be measured by campaign ROI, media efficiency gains, and contributions to AOP goals, with regular reporting to top management.

Qualifications & Requirements

To excel in this role, candidates must demonstrate:

• Higher education degree in marketing, communications, or a related field.
• At least 5 years of experience in media, insights, or communications within an FMCG company.
• Outstanding expertise in media, including digital channels and Retail Media Networking (RMN).
• Sufficient knowledge of marketing, communication strategies, and consumer research methodologies.
• Strong project management and leadership skills to drive cross-functional initiatives.
• Advanced analytical capabilities for assessing media efficiency, effectiveness, and total media mix performance.
• Proven selling and negotiation skills to advocate projects internally with peers, colleagues, and top management.
• Fluent English proficiency, with Russian as a working language advantage.

Preferred Experience

Prior work with global FMCG brands and exposure to Russian retail media landscapes will set you apart.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Competitive base salary estimated at $65,000 - $95,000 USD annually, plus performance-based bonuses.
• Comprehensive health insurance, including medical, dental, and wellness programs.
• Generous paid time off, parental leave, and flexible working arrangements.
• Professional development through PepsiCo University, leadership training, and global conferences.
• Employee discounts on PepsiCo products, fitness subsidies, and team-building events.
• Modern office in central Moscow with state-of-the-art facilities and hybrid work options.

Career Growth

At PepsiCo, career progression is a reality. This Associate Manager role serves as a launchpad to senior media positions, regional leadership, or global marketing roles. With our robust talent development programs, mentorship from executives, and international mobility opportunities, high performers advance quickly. Many alumni of similar roles now lead PepsiCo's media strategies across Europe and Asia.

Development Pathways

Access to digital media certifications, RMN workshops, and cross-functional rotations ensures continuous skill enhancement.

Why Join Us

PepsiCo Russia is at the forefront of innovation in the food and beverage sector, blending global expertise with local insights. In Moscow, you'll collaborate with diverse teams, leverage cutting-edge tools, and impact millions of consumers daily. Our culture emphasizes winning together, sustainability, and fun – think collaborative brainstorming over Pepsi, strategic wins in retail media, and a commitment to positive change. With Russia's dynamic market, this role offers unparalleled visibility and influence within a Fortune 500 powerhouse.

Role FAQs

What is the work schedule?

Full-time, standard business hours with flexibility for hybrid arrangements in Moscow.

Is relocation support available?

Yes, for qualified international candidates, PepsiCo provides relocation assistance.

What tools will I use?

Advanced media platforms, RMN tech stacks, analytics software like Google Analytics, and PepsiCo's proprietary planning systems.

How does this role contribute to PepsiCo's goals?

By optimizing media investments, it drives revenue growth, brand equity, and customer engagement in key Russian channels.

Application Process?

Submit your CV and cover letter via PepsiCo's careers portal. Shortlisted candidates proceed to interviews with media leads.