Performance Marketing Manager
Meta
Performance Marketing Manager
Job Description
SMB Performance Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Performance Marketer to support the testing and scaling of new guidances and solutions for business customers globally.
Successful candidates have experience building growth programs via digital channels at a fast-paced company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
Locations
- Menlo Park, CA, USA
- New York, NY, USA
- San Francisco, CA, USA
Salary
96,000 - 143,000 USD / yearly
Estimated Salary Rangehigh confidence
160,000 - 220,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Required Qualifications
- 5+ years of experience in marketing (experience, 5 years)
- Bachelor's Degree (degree in Business, Marketing or Analytical discipline)
- Proven experience in digital marketing and/or demand gen for sales (experience)
- Experience with data querying languages (for example, SQL) (experience)
- Experience with marketing automation platforms and tools (experience)
- Experience marketing to B2B audiences (experience)
- Experience with A/B Testing and lift measurement (experience)
- Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns (experience)
Responsibilities
- Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
- Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
- Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
- Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
- Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel, and support sales cycle efficiency with performance and digital marketing best practices
- Improve our digital funnel across target audiences, all the way from discovery through to conversion
- Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
- Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
- Design and implement test plans to understand drivers of conversion and product adoption
Benefits
- compensation: bonus + equity + benefits
Tags & Categories
Answer 10 quick questions to check your fit for Performance Marketing Manager @ Meta.
10 Questions
~2 Minutes
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Performance Marketing Manager
Meta
Performance Marketing Manager
Job Description
SMB Performance Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Performance Marketer to support the testing and scaling of new guidances and solutions for business customers globally.
Successful candidates have experience building growth programs via digital channels at a fast-paced company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
Locations
- Menlo Park, CA, USA
- New York, NY, USA
- San Francisco, CA, USA
Salary
96,000 - 143,000 USD / yearly
Estimated Salary Rangehigh confidence
160,000 - 220,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Required Qualifications
- 5+ years of experience in marketing (experience, 5 years)
- Bachelor's Degree (degree in Business, Marketing or Analytical discipline)
- Proven experience in digital marketing and/or demand gen for sales (experience)
- Experience with data querying languages (for example, SQL) (experience)
- Experience with marketing automation platforms and tools (experience)
- Experience marketing to B2B audiences (experience)
- Experience with A/B Testing and lift measurement (experience)
- Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns (experience)
Responsibilities
- Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
- Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
- Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
- Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
- Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel, and support sales cycle efficiency with performance and digital marketing best practices
- Improve our digital funnel across target audiences, all the way from discovery through to conversion
- Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
- Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
- Design and implement test plans to understand drivers of conversion and product adoption
Benefits
- compensation: bonus + equity + benefits
Tags & Categories
Answer 10 quick questions to check your fit for Performance Marketing Manager @ Meta.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs