Categories: Pharmaceutical, Digital Marketing, Customer Experience

Job Description

An amazing opportunity has arisen for an Omnichannel Experience Sr. Specialist in our CX & Omnichannel Strategy organization. This role oversees and drives a cross-functional digital audience and engagement strategy, ensuring quality and consistency across digital platforms to improve customer experience and advance our scientific and marketing objectives. You will partner closely with Business Units, Medical Affairs, and scientific experts to translate strategy into impactful execution across channels and systems.

This position will contribute for defining and operationalizing a digital  enterprise-level audience strategy, elevating scientific content excellence, and building taxonomy and metadata foundations that power discoverability, consistency, and measurable outcomes across platforms such as  DAM, and CAD…

What you will do:

Bring energy, knowledge, innovation and leadership to carry out the following:

• Define and execute a comprehensive, transversal digital audience strategy that segments and prioritizes key audiences across channels and aligns engagement journeys to their needs.
• Lead end-to-end scientific digital content development and editorial oversight, setting standards for taxonomy, tagging, metadata, and brand voice to ensure accuracy, consistency, and discoverability across systems (e.g., Veeva Vault PromoMats,  DAM, CAD).
• Drive engagement strategic planning with Business Units and Medical Affairs—mapping content to objectives, collaborating with scientific experts and agencies of record, and aligning execution to scientific and business priorities.
• Implement and maintain robust taxonomy and metadata schemas, defining attributes and tags to enable accurate, consistent labeling and organized content across company systems and channels.
• Train and enable cross-functional teams on editorial, taxonomy, and metadata best practices, embedding common ways of working for categorization and tagging.
• Measure and optimize performance by monitoring usage and impact metrics; generate insights to refine strategy, improve relevance and accessibility, and elevate the overall omnichannel experience.

What skills you will need:

In order to excel in this role, you will more than likely have:

• University degree in Health Sciences (or related field) from an accredited institution.
• Fluent in English and Spanish.
• 2+ year of relevant Pharma experience, including digital marketing across channels and omnichannel campaigns.
• Hands-on experience with promotional material development and operations in Veeva Vault PromoMats.
• Scientific acumen in oncology, infectious diseases, and/or vaccines to co-create and review scientific content.
• Proven taxonomy and metadata expertise—defining how data and content are classified, organized, and connected across systems to ensure consistency and discoverability.
• Ability to organize, frame, and clearly articulate complex issues and findings for non-technical audiences; excellent written and verbal communication.
• Strong analytical skills and pragmatic problem-solving, comfortable working with ambiguity and incomplete data to distinguish signal from noise.
• Strong project management skills; thrives in cross-functional, complex, and matrixed environments; works strategically across boundaries.
• Curiosity and diligence with an appetite for innovation and technology trends; interpersonal skills that inspire and align stakeholders.

Why Join Us? We keep the patient at the very heart of all that we do and strive to find solutions and treatments for some of the world’s most challenging healthcare needs. We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.

Title: So, if you are ready to... please apply today. So, if you are ready to lead digital audience strategy, elevate scientific content excellence, and deliver an outstanding omnichannel experience that advances patient impact, please apply today.

Required Skills:

Business Strategies, Communication, Content Publishing, Content Writing, Customer Experience Improvement, Customer Service, Customer Service Improvement, Digital Direct Marketing, Digital Marketing, Engagement Strategies, Leadership, Marketing, Measurement Analysis, Metadata Management, Oncology, Oral Communications, Project Management, Stakeholder Relationship Management, Standard Setting, Strategic Planning, Technical Advice, Veeva Vault

Preferred Skills:

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Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

02/4/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.