Role Description

REQUIREMENTS Total experience: 10+ years experience Experience in digital analytics, tag management, and data strategy Deep, expert-level knowledge of Google Analytics (GA/GA4), GA360, and Google Tag Manager (GTM) Proven experience leading and owning analytics and GTM strategy for large, complex, multi-site ecosystems Strong hands-on and advisory experience defining, governing, and executing GTM strategies across multiple websites Extensive experience with server-side tagging and modern, scalable data-collection architectures Strong understanding of data layers, tagging frameworks, governance models, and data quality validation Ability to translate business requirements into technical solution design, effort estimation, and delivery plans Proven expertise in debugging data accuracy, tracking discrepancies, tagging, and data-layer issues Experience managing GA/GTM certifications, access controls, admin roles, and compliance governance Prior experience working with external GA / analytics vendors for issue tracking, bug resolution, and validation Demonstrated ability to operate in a senior advisory, client-facing role, guiding teams and stakeholders Strong analytical mindset with excellent stakeholder communication, leadership, and problem-solving skills RESPONSIBILITIES Define, own, and drive the overall GTM and analytics strategy across all SE websites Establish and enforce standardized tagging and data-layer frameworks across platforms Lead the design, implementation, and governance of client-side and server-side tagging solutions Act as the analytics strategy owner, ensuring scalability, consistency, and best practices Provide expert technical guidance, solution design, and effort estimation for business and tracking requirements Drive the product analytics roadmap, ensuring timely execution and alignment with business goals Own data quality, governance, validation, and auditing across all analytics implementations Debug and resolve complex analytics, tagging, and data accuracy issues across environments Lead GA/GTM implementations for high-traffic, complex, enterprise-scale projects Manage certification standards, access management, admin roles, and governance policies Collaborate with external GA vendors to raise issues, track progress, and validate fixes Mentor and guide analytics and tagging teams, acting as a technical and strategic escalation point

Bachelor’s or master’s degree in computer science, Information Technology, or a related field.