Software Engineer (L5) - Ads Conversion Measurement

Netflix

full-time

Posted: October 28, 2025

Number of Vacancies: 1

Job Description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.We launched a new ad-supported tier in November 2022 and are building an in-house world-class ad tech ecosystem to offer our members more choices in consuming their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences.We wrapped up our first two years of the journey and are well into year three with more exciting things to come!Our TeamThe Ads Measurement Engineering team builds systems that enable advertisers on Netflix to quantify campaign outcomes. Leveraging a blend of Netflix innovations and both first-party and third-party solutions, we deliver ads that respect the viewing experience while driving impactful results for advertisers. Our tools empower advertisers to effectively measure and analyze these outcomes.Our team is relatively new, yet we have enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the rapidly growing Connected TV advertising space, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time.We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.Skills & experience we’re seeking:Experience building conversion ingestion & attribution systems such as pixels and conversion APIs in a privacy-safe way while navigating signal loss from third-party cookie limitations.Experience with building out 1st party ads measurement solutions for advertisers to understand campaign outcomes.Familiarity with legal compliance and changing landscape of ads regulations around the world.Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing.Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.Developed many cloud-based applications and comfortable with modern programming languages (preferably object-oriented).Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.Excellent communication, negotiation, and relationship-building skills.Nice to haves:Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.Familiarity with legal compliance and changing landscape of ads regulations around the world.Experience working in the CTV space and knowledge of its unique constraints.Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $100,000 - $720,000.Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.Netflix is a unique culture and environment. Learn more hereInclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.Job is open for no less than 7 days and will be removed when the position is filled.

Locations

  • USA (Remote)

Salary

100,000 - 720,000 USD / yearly

Estimated Salary Rangehigh confidence

350,000 - 550,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Experience building conversion ingestion & attribution systems such as pixels and conversion APIsintermediate
  • Experience with building out 1st party ads measurement solutionsintermediate
  • Familiarity with legal compliance and changing landscape of ads regulationsintermediate
  • Familiarity with clean rooms and industry-leading privacy-enhancing technologyintermediate
  • Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trendsintermediate
  • Developed many cloud-based applicationsintermediate
  • comfortable with modern programming languages (preferably object-oriented)intermediate
  • Excellent communication, negotiation, and relationship-building skillsintermediate

Required Qualifications

  • Experience building conversion ingestion & attribution systems such as pixels and conversion APIs in a privacy-safe way while navigating signal loss from third-party cookie limitations. (experience)
  • Experience with building out 1st party ads measurement solutions for advertisers to understand campaign outcomes. (experience)
  • Familiarity with legal compliance and changing landscape of ads regulations around the world. (experience)
  • Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing. (experience)
  • Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends. (experience)
  • Developed many cloud-based applications and comfortable with modern programming languages (preferably object-oriented). (experience)
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. (experience)
  • Excellent communication, negotiation, and relationship-building skills. (experience)

Preferred Qualifications

  • Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc. (experience)
  • Familiarity with legal compliance and changing landscape of ads regulations around the world. (experience)
  • Experience working in the CTV space and knowledge of its unique constraints. (experience)

Benefits

  • general: Health Plans
  • general: Mental Health support
  • general: a 401(k) Retirement Plan with employer match
  • general: Stock Option Program
  • general: Disability Programs
  • general: Health Savings and Flexible Spending Accounts
  • general: Family-forming benefits
  • general: Life and Serious Injury Benefits
  • general: paid leave of absence programs
  • general: Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
  • general: Full-time salaried employees are immediately entitled to flexible time off

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Application Instructions

https://explore.jobs.netflix.net/careers/job/790312632078?microsite=netflix.com

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EngineeringStreaming