Description

1. Regular Responsibilities: Conduct monthly, quarterly, and annual competitive analysis for global key accounts in the non-smartphone technology industry (including smart wearables, audio products, PCs, etc.), focusing on the competitive landscape of rival brands. Provide research data and professional support for the formulation of competitive strategies.

2. Through comparative analysis, gain a clear understanding of the competitive situation, and offer data support and market insights for the company’s short-, mid-, and long-term strategic planning.

3. Independently manage brand research and business data analysis for a specific business segment, identifying underlying causes and uncovering business opportunities by integrating actual business data.

Qualifications

1. Bachelor’s degree or higher.

2. At least 5 years of professional experience in a market research firm, with retail survey data analysis experience.

3. Proficient in Excel, PPT, Word, and statistical software such as SPSS or SAS.

4. Strong data sensitivity, logical analysis skills, and keen insight.

5. Excellent report writing, verbal communication, management, and interpersonal skills.

6. Good business acumen, capable of managing and evaluating brand development from a brand owner’s perspective.

7. Ability to produce actionable solutions and commercialize insights.

8. Both English and Mandarin should be working Language for work need.

Additional Info

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion