Description

About the Role

The Executive – Industry Insights, based in Pakistan, within APP Retail Vertical, plays a key role in
delivering high-quality market insights that inform Retail clients' strategic decisions. You will be part of the
Retail Vertical Insights team, responsible for analyzing retail measurement data, identifying trends, and
presenting compelling stories that help clients understand retailer performance benchmarks, category
performance, consumer behavior, and market opportunities.
This role is designed for an analytically strong, detail-oriented communicator who thrives in a Retail
client-focused environment. You will collaborate closely with internal stakeholders across APP Retail
Customer Success, Retail Account Development and Operations to ensure excellence in delivery and
execution.
Key Responsibilities
1. Insight Delivery & Analysis
-Analyze retail measurement data to identify trends, retailer performance, business drivers, and
category opportunities.
-Simplify and visualize data to create clear, compelling client stories and actionable insights.
-Prepare and deliver performance overview reports, business issue analyses, growth opportunities
and thought-leadership materials.
 Develop strong proficiency in NIQ proprietary tools (e.g., NIQ Discover and NIQ Newron) to
support analytic work and client presentations.
2. Client Engagement & Support
-Serve as a key point of contact for day-to-day analytical queries and data interpretation support.
-Participate in client briefings, asking clarifying questions to fully understand business needs.
-Present insights to Retailer’s category and marketing teams, supporting strategic discussions
aligned with client goals.
-Promote adoption of self-service tools (e.g. NIQ Service Suite) and guide clients in
understanding NIQ data and solutions.
© 2025 Nielsen Consumer LLC. All Rights Reserved. 2
3. Cross-Functional Collaboration
-Collaborate with the Customer Success, Account Development, and Operations teams, to ensure
seamless service delivery.
-Support internal projects such as training initiatives, overall APP teams KPIs drive.
-Contribute to developing standardized analytical frameworks and improving service efficiency.
4. Thought Leadership & Continuous Development
-Contribute to the development of thought-leadership insights that position NIQ as an industry
expert.
-Participate in internal training programs (e.g., NIQ Academy) to build analytical, storytelling, and
platform capabilities.
-Proactively identify market signals, emerging trends, and opportunities for Retail clients upsell or
added value.

Qualifications

Required

-Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, or a related
field.
-0–3 years of experience in data analysis, market research, FMCG insights, Tech & Durables
insights, or related functions.
-Strong analytical and problem-solving skills; ability to translate data into meaningful insights.
-Proficiency in Microsoft Excel and PowerPoint; familiarity with visualization tools is a plus.
-Excellent verbal and written communication skills in English.

Preferred

-Experience with FMCG datasets or syndicated retail measurement data.
-Working knowledge of NIQ platforms (e.g., NIQ Connect, NIQ Discover, NIQ Newron).
-Demonstrated curiosity and passion for consumer behavior and market dynamics.
-Ability to manage multiple tasks and work in a fast-paced environment.

Key Competencies

-Analytical Thinking: Ability to interpret complex data sets and identify actionable insights.
-Storytelling: Skill in turning analyses into clear narratives for clients.
-Client Orientation: Strong commitment to delivering value and ensuring client satisfaction.
-Collaboration: Ability to work cross-functionally and build relationships across teams.
-Digital Savviness: Comfort with new tools, platforms, and data environments.

Additional Info

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion