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Senior Manager/Associate Director, Strategic Analytics & Insights

NielsenIQ

Senior Manager/Associate Director, Strategic Analytics & Insights

full-timePosted: Jan 20, 2026

Job Description

Description

In this Strategic Leadership role, you will be responsible for the development of the SAI CB&I Practice business at a country level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Sales Product Experts team working closely with the global solution Practice leader and support local sales team (Business Partners, BPs) in collaboration with multiple areas like Product Leadership, Customer Success, Sales Enablement, Marketing, etc. 

Core Responsibilities 

  • Own overall Country Practice revenue and cost OP, driving long term profitable growth. 
  • Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools.     
  • Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Customer Success.  
  • Own regional sales Practice communities including all regional leaders and local Practices to share BDPs, White Space opportunity frameworks, etc. with a regular cadence.  
  • Build valuable routines across the team to keep high engagement levels and collaboration across teams.  
  • Actively participate in global Practice sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals. 
  • Partner with Global Practice team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps. 
  • Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.    
  • Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas.  

 

    Qualifications

    • Bachelor’s Degree or equivalent with minimum 8+ years’ experience in business development/ account management 
    • Well versed with Quantitative research, analytical, interpersonal and problem-solving skills  
    • Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.  
    • Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike  
    • Ability to draw insights and good story telling skills  
    • Excellent written & verbal communication skills

    Additional Info

    Our Benefits

    • Flexible working environment
    • Volunteer time off
    • LinkedIn Learning
    • Employee-Assistance-Program (EAP)

    About NIQ

    NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

    For more information, visit NIQ.com

    Want to keep up with our latest updates?

    Follow us on: LinkedIn | Instagram | Twitter | Facebook

    Our commitment to Diversity, Equity, and Inclusion

    At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

    Locations

    • 106 Nguyen Van Troi, Ho Chi Minh City, SG, Vietnam

    Salary

    Estimated Salary Rangemedium confidence

    100,000 - 160,000 USD / yearly

    Source: ai estimated

    * This is an estimated range based on market data and may vary based on experience and qualifications.

    Skills Required

    • Data Analysisintermediate
    • Market Researchintermediate
    • Consumer Intelligenceintermediate
    • Excelintermediate
    • Problem Solvingintermediate

    Required Qualifications

    • Degree in Business, Data Science or related (experience)
    • Experience in market research or consulting (experience)
    • Analytical mindset (experience)

    Responsibilities

    • Analyze consumer buying behavior
    • Develop market insights
    • Deliver client presentations
    • Collaborate with cross-functional teams
    • Manage data-driven projects

    Benefits

    • general: Comprehensive Health Benefits
    • general: Professional Development
    • general: Flexible Work Culture
    • general: Employee Assistance Program

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    NielsenIQ logo

    Senior Manager/Associate Director, Strategic Analytics & Insights

    NielsenIQ

    Senior Manager/Associate Director, Strategic Analytics & Insights

    full-timePosted: Jan 20, 2026

    Job Description

    Description

    In this Strategic Leadership role, you will be responsible for the development of the SAI CB&I Practice business at a country level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Sales Product Experts team working closely with the global solution Practice leader and support local sales team (Business Partners, BPs) in collaboration with multiple areas like Product Leadership, Customer Success, Sales Enablement, Marketing, etc. 

    Core Responsibilities 

    • Own overall Country Practice revenue and cost OP, driving long term profitable growth. 
    • Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools.     
    • Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Customer Success.  
    • Own regional sales Practice communities including all regional leaders and local Practices to share BDPs, White Space opportunity frameworks, etc. with a regular cadence.  
    • Build valuable routines across the team to keep high engagement levels and collaboration across teams.  
    • Actively participate in global Practice sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals. 
    • Partner with Global Practice team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps. 
    • Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.    
    • Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas.  

     

      Qualifications

      • Bachelor’s Degree or equivalent with minimum 8+ years’ experience in business development/ account management 
      • Well versed with Quantitative research, analytical, interpersonal and problem-solving skills  
      • Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.  
      • Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike  
      • Ability to draw insights and good story telling skills  
      • Excellent written & verbal communication skills

      Additional Info

      Our Benefits

      • Flexible working environment
      • Volunteer time off
      • LinkedIn Learning
      • Employee-Assistance-Program (EAP)

      About NIQ

      NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

      For more information, visit NIQ.com

      Want to keep up with our latest updates?

      Follow us on: LinkedIn | Instagram | Twitter | Facebook

      Our commitment to Diversity, Equity, and Inclusion

      At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

      Locations

      • 106 Nguyen Van Troi, Ho Chi Minh City, SG, Vietnam

      Salary

      Estimated Salary Rangemedium confidence

      100,000 - 160,000 USD / yearly

      Source: ai estimated

      * This is an estimated range based on market data and may vary based on experience and qualifications.

      Skills Required

      • Data Analysisintermediate
      • Market Researchintermediate
      • Consumer Intelligenceintermediate
      • Excelintermediate
      • Problem Solvingintermediate

      Required Qualifications

      • Degree in Business, Data Science or related (experience)
      • Experience in market research or consulting (experience)
      • Analytical mindset (experience)

      Responsibilities

      • Analyze consumer buying behavior
      • Develop market insights
      • Deliver client presentations
      • Collaborate with cross-functional teams
      • Manage data-driven projects

      Benefits

      • general: Comprehensive Health Benefits
      • general: Professional Development
      • general: Flexible Work Culture
      • general: Employee Assistance Program

      Target Your Resume for "Senior Manager/Associate Director, Strategic Analytics & Insights" , NielsenIQ

      Get personalized recommendations to optimize your resume specifically for Senior Manager/Associate Director, Strategic Analytics & Insights. Takes only 15 seconds!

      AI-powered keyword optimization
      Skills matching & gap analysis
      Experience alignment suggestions

      Check Your ATS Score for "Senior Manager/Associate Director, Strategic Analytics & Insights" , NielsenIQ

      Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

      ATS compatibility check
      Keyword optimization analysis
      Skill matching & gap identification
      Format & readability score
      Quiz Challenge

      Answer 10 quick questions to check your fit for Senior Manager/Associate Director, Strategic Analytics & Insights @ NielsenIQ.

      10 Questions
      ~2 Minutes
      Instant Score

      Related Books and Jobs

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