Summary

Summary The Customer Engagement & Business Manager (CEBM) is a strategic leadership role that combines business ownership with customer experience excellence. This hybrid position is responsible for driving the performance of a disease area portfolio while orchestrating impactful, personalized customer engagement strategies across channels.

Takes the lead as a change agent and transformative leader with strong pharma knowledge, omnichannel understanding and passion for customer experience. This role sets the direction and manages an omnichannel customer engagement and experience, delivering strategic insight, operational improvements, tactical execution and fit-for-purpose platforms to grow the company’s omnichannel capability.

In the context of Morocco’s evolving healthcare landscape, the CEBM acts as a key orchestrator—ensuring that Novartis delivers value engagement to healthcare professionals (HCPs), patients, and the broader ecosystem through tailored solutions, omnichannel activation, and seamless cross-functional collaboration.