Join Okta as a Senior Developer Marketing Specialist (Auth0). Okta is the leading independent identity provider, trusted by over 18,500 organizations worldwide. We help organizations securely connect people to technology. The Senior Developer Marketing Specialist for Auth0 drives marketing strategies to attract developers, startups, and nonprofits using Auth0's identity platform. You'll bridge marketing and developer-led growth teams to optimize self-service funnels, create developer-centric content, and launch features that secure customer acquisition. This role is pivotal in positioning Auth0 as the go-to authentication solution in the identity management landscape. Key Responsibilities: • Build and execute the marketing strategy for Auth0 Developers, collaborating with Marketing, Product, and Developer Led Growth teams to drive customer acquisition. • Act as a bridge between Marketing and the DLG Self Service team to align company strategies with self-service funnel goals. • Partner on nurture campaigns, webinars, social media, and blog posts highlighting how Auth0 supports startups, developers, and nonprofits. • Champion developer experience by advocating for Auth0 features, leading product launches, and creating market-validated content like demos and tutorials. • Develop clear, developer-friendly messaging and positioning, translating complex identity concepts into compelling narratives. • Contribute to full campaign lifecycles, from ideation to optimization, including paid and digital marketing for Auth0 solutions. What We're Looking For: • 5+ years of experience communicating directly with developers and working with developer-focused organizations or platforms. • Strong understanding of developer personas and their unique needs in identity and authentication solutions. • Proficiency in reporting and analyzing funnel metrics for developer-led growth and self-service acquisition. • Outstanding written and verbal communication skills to craft compelling stories and product positioning. • Proven track record developing and executing Go-to-Market strategies for technical products like Auth0. What We Offer: • Competitive compensation with equity, bonus, and Canada-specific benefits including RRSP matching. • Comprehensive health, dental, vision insurance, healthcare spending, and telemedicine. • Flexible paid leave including PTO, parental leave, and professional development opportunities. • Hybrid work options in Toronto or Vancouver with an inclusive, collaborative culture. Okta is an Equal Opportunity Employer committed to diversity and inclusion.