Join Okta as a Senior Marketing AI Initiatives Manager . Okta is the leading independent identity provider, trusted by over 18,500 organizations worldwide. We help organizations securely connect people to technology. As Senior Marketing AI Initiatives Manager, you'll own a key AI portfolio like Content & Knowledge or Revenue & Growth, driving high-impact AI agents and workflows that boost marketing productivity and buyer experiences at Okta. This hands-on role translates complex marketing challenges into deployed AI solutions, measuring tangible ROI through KPIs like time saved and conversion rates. Join our Marketing AI Spoke team to shape the future of identity-first marketing innovation. Key Responsibilities: • Own the full lifecycle of a specific AI portfolio (e.g., Content & Knowledge, Revenue & Growth, Customer Experience) from ideation to launch and optimization • Partner with Product Marketing, Digital Marketing, Demand Generation, and Sales Development teams to identify pain points and define high-value AI use cases • Lead design, testing, and deployment of AI solutions integrated into Okta's marketing technology stack and workflows • Define KPIs and measure business value, focusing on metrics like time saved, conversion rates, and asset performance • Serve as subject matter expert for your portfolio, providing guidance, support, and developing internal best practices and playbooks • Collaborate cross-functionally to prioritize initiatives using data, user feedback, and AI-driven insights What We're Looking For: • 5+ years in project management, product management, or marketing operations with deep knowledge of marketing and sales funnels • Proven analytical skills to prioritize initiatives, define success metrics, and report on AI impact using data and feedback • Strong cross-functional communication skills to influence and lead marketing teams without direct authority • Foundational understanding of AI concepts, marketing technology stacks, and ability to bridge business problems with technical solutions • "Human + AI" mindset committed to empowering marketers and enhancing creativity through AI initiatives What We Offer: • Competitive base salary ($165,000-$248,000 USD for SF Bay Area), equity, bonus, and comprehensive benefits • Health, dental, vision insurance, 401(k) matching, flexible spending account, and paid leave including PTO and parental leave • Flexible PTO, parental leave, professional development, and Total Rewards program (visit https://rewards.okta.com/us) • Hybrid work options in Bellevue, WA or San Francisco, CA with an inclusive, collaborative culture celebrating diverse perspectives Okta is an Equal Opportunity Employer committed to diversity and inclusion.