Vertical Marketing Lead Careers at OpenAI - San Francisco, California | Apply Now!
OpenAI
Vertical Marketing Lead Careers at OpenAI - San Francisco, California | Apply Now!
Job Description
Vertical Marketing Lead Careers at OpenAI - San Francisco, California
Join OpenAI's mission to ensure AGI benefits all of humanity as a Vertical Marketing Lead in San Francisco. This senior-level role focuses on priority industries like education, finance, healthcare, government, and retail. Drive AI adoption through strategic go-to-market execution.
Role Overview
The Vertical Marketing Lead at OpenAI sits at the critical intersection of product marketing, industry strategy, and go-to-market execution. As OpenAI expands into high-impact sectors, you'll translate complex AI capabilities into compelling narratives that resonate with industry decision-makers. This role requires deep industry knowledge, strategic thinking, and hands-on execution to position OpenAI as the indispensable AI partner across verticals.
Based in San Francisco with a hybrid model (3 days/week in office), you'll partner closely with PMM, product, sales, and solutions teams. Your work will directly influence how OpenAI engages priority audiences, drives pipeline, and accelerates customer success in transformative industries.
Key focus areas include developing vertical-specific GTM strategies, creating tailored messaging frameworks, leading industry campaigns, and embedding customer insights across the organization. This is a high-impact role for experienced marketers who thrive at the intersection of strategy and execution.
Key Responsibilities
As Vertical Marketing Lead, you'll own the full spectrum of industry marketing from strategy to execution:
- Develop differentiated GTM strategies for education, finance, healthcare, government, and retail verticals
- Create industry-specific messaging, positioning frameworks, and sales enablement materials
- Partner cross-functionally to operationalize insights into campaigns, events, and customer programs
- Maintain strategic vertical plans with defined audiences, use cases, competitive analysis, and KPIs
- Produce high-impact content including playbooks, pitch decks, use cases, and customer success stories
- Lead vertical marketing activations like targeted campaigns, industry events, and executive briefings
- Embed within vertical pods to synthesize market signals for product and sales teams
- Drive pipeline growth through data-informed programs and storytelling excellence
- Enable GTM teams with tools, training, and materials for consistent industry messaging
- Conduct competitive intelligence and market trend analysis
- Measure program ROI and continuously optimize based on performance metrics
- Represent OpenAI at industry conferences and build executive relationships
- Collaborate on product roadmap prioritization based on vertical feedback
Success requires balancing strategic vision with operational excellence in a fast-paced AI environment.
Qualifications
We're looking for senior marketers with proven vertical marketing success:
- 6+ years in product marketing, vertical marketing, solutions marketing, or GTM strategy
- Experience building industry-specific positioning, messaging, and playbooks
- Strong storytelling translating technical products to business outcomes
- Strategic pattern recognition and point-of-view development
- Cross-functional influence across product, sales, and marketing organizations
- Operational excellence turning insights into shipped deliverables
- Data-driven decision making with metrics and customer signals
- Deep knowledge of education, finance, healthcare, government, or retail sectors
- Proven pipeline impact through targeted marketing programs
- Excellent written and verbal communication for executive audiences
- Thrives in ambiguity with startup pace and scale
Salary & Benefits
Salary Range: $180,000 - $250,000 base (plus equity and bonuses). Actual compensation depends on experience and location.
Comprehensive Benefits:
- Competitive base salary + equity + performance bonuses
- 100% covered medical, dental, vision insurance
- 401(k) with generous matching
- Unlimited PTO with recharge encouragement
- Hybrid SF work model + relocation assistance
- Professional development budget
- Weekly catered meals and team events
- Wellness reimbursement and mental health support
- Generous parental leave policy
- State-of-the-art office in San Francisco
- Direct impact on AGI development mission
- Collaborate with world's top AI researchers
Why Join OpenAI?
OpenAI isn't just another tech company—it's building safe AGI to benefit humanity. As Vertical Marketing Lead, you'll:
- Shape how transformative AI reaches industries worldwide
- Work with brilliant minds solving humanity's greatest challenges
- Drive real business impact accelerating AI adoption
- Enjoy uncapped growth in the most important industry
- Thrive in mission-driven culture prioritizing excellence
San Francisco location offers access to top talent, industry events, and AI innovation hub. Hybrid model balances collaboration and flexibility.
How to Apply
Ready to drive OpenAI's vertical marketing success? Submit your resume and a brief note on your most impactful vertical marketing achievement. We're hiring quickly—apply now to join our San Francisco team!
OpenAI is an equal opportunity employer committed to diversity.
Locations
- San Francisco, California, United States
Salary
189,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Product Marketingintermediate
- Vertical Marketingintermediate
- Go-to-Market Strategyintermediate
- Industry Analysisintermediate
- Messaging Developmentintermediate
- Positioning Frameworksintermediate
- Storytellingintermediate
- Cross-Functional Collaborationintermediate
- Content Creationintermediate
- Campaign Managementintermediate
- Market Researchintermediate
- Sales Enablementintermediate
- Customer Insightsintermediate
- Data Analysisintermediate
- Strategic Planningintermediate
- Event Planningintermediate
- Executive Communicationintermediate
- Pipeline Generationintermediate
- Competitive Intelligenceintermediate
- AI Industry Knowledgeintermediate
Required Qualifications
- 6+ years of experience in product marketing, vertical marketing, solutions marketing, or go-to-market strategy (experience)
- Proven track record building compelling narratives, positioning, messaging, and playbooks for specific industries or customer segments (experience)
- Strong storytelling ability to translate technical AI capabilities into resonant messaging for non-technical buyers (experience)
- Strategic instincts to identify market patterns, define business impact, and create differentiated points of view (experience)
- Demonstrated cross-functional influence partnering with product, PMM, solutions engineering, and sales teams (experience)
- Operational rigor with experience bringing structure to ambiguous situations and executing quickly (experience)
- Data-informed mindset using quantitative metrics and qualitative signals to refine strategies (experience)
- Deep understanding of priority industries like education, finance, healthcare, government, or retail (experience)
- Experience developing industry-specific content including playbooks, pitch decks, use cases, and customer stories (experience)
- Track record leading vertical-focused marketing activations, campaigns, events, and sponsorships (experience)
- Ability to synthesize customer and market signals into actionable insights for GTM teams (experience)
- Excellent communication skills for executive-level initiatives and stakeholder alignment (experience)
Responsibilities
- Build clear, differentiated go-to-market strategies for priority industries grounded in customer needs and market shifts
- Develop industry-specific messaging, positioning, and proof points to empower sales and product teams
- Partner across PMM, product, and GTM teams to operationalize vertical insights into campaigns and enablement
- Define and maintain strategic vertical plans including target audiences, use cases, competitive context, and metrics
- Create compelling industry-tailored content such as playbooks, narratives, pitch decks, use cases, and customer stories
- Lead vertical-focused activations including campaigns, events, sponsorships, and executive initiatives
- Serve as embedded partner in vertical pods synthesizing customer signals into actionable insights
- Drive measurable pipeline and engagement through targeted programs and data-informed storytelling
- Ensure GTM teams are enabled with messaging, tools, and materials for consistent buyer value delivery
- Conduct ongoing market research to identify emerging patterns and opportunities in priority verticals
- Collaborate with sales to refine pitch strategies and overcome industry-specific objections
- Measure and optimize vertical marketing programs based on pipeline impact and engagement metrics
- Represent OpenAI at industry events and build relationships with key influencers and decision-makers
Benefits
- general: Competitive salary with equity package and performance bonuses
- general: Comprehensive health, dental, and vision insurance coverage
- general: 401(k) retirement plan with generous company matching
- general: Unlimited PTO policy with encouraged time off
- general: Hybrid work model (3 days in office per week)
- general: Relocation assistance for new employees to San Francisco
- general: Fully covered medical, dental, and vision premiums
- general: Mental health support through dedicated programs
- general: Professional development stipend for conferences and courses
- general: Weekly team lunches and catered meals in office
- general: Fitness reimbursement and wellness programs
- general: Parental leave policy with full salary continuation
- general: Cutting-edge AI technology access and learning opportunities
- general: Collaborative culture working on mission-critical AI projects
Tags & Categories
Answer 10 quick questions to check your fit for Vertical Marketing Lead Careers at OpenAI - San Francisco, California | Apply Now! @ OpenAI.
Related Books and Jobs
Vertical Marketing Lead Careers at OpenAI - San Francisco, California | Apply Now!
OpenAI
Vertical Marketing Lead Careers at OpenAI - San Francisco, California | Apply Now!
Job Description
Vertical Marketing Lead Careers at OpenAI - San Francisco, California
Join OpenAI's mission to ensure AGI benefits all of humanity as a Vertical Marketing Lead in San Francisco. This senior-level role focuses on priority industries like education, finance, healthcare, government, and retail. Drive AI adoption through strategic go-to-market execution.
Role Overview
The Vertical Marketing Lead at OpenAI sits at the critical intersection of product marketing, industry strategy, and go-to-market execution. As OpenAI expands into high-impact sectors, you'll translate complex AI capabilities into compelling narratives that resonate with industry decision-makers. This role requires deep industry knowledge, strategic thinking, and hands-on execution to position OpenAI as the indispensable AI partner across verticals.
Based in San Francisco with a hybrid model (3 days/week in office), you'll partner closely with PMM, product, sales, and solutions teams. Your work will directly influence how OpenAI engages priority audiences, drives pipeline, and accelerates customer success in transformative industries.
Key focus areas include developing vertical-specific GTM strategies, creating tailored messaging frameworks, leading industry campaigns, and embedding customer insights across the organization. This is a high-impact role for experienced marketers who thrive at the intersection of strategy and execution.
Key Responsibilities
As Vertical Marketing Lead, you'll own the full spectrum of industry marketing from strategy to execution:
- Develop differentiated GTM strategies for education, finance, healthcare, government, and retail verticals
- Create industry-specific messaging, positioning frameworks, and sales enablement materials
- Partner cross-functionally to operationalize insights into campaigns, events, and customer programs
- Maintain strategic vertical plans with defined audiences, use cases, competitive analysis, and KPIs
- Produce high-impact content including playbooks, pitch decks, use cases, and customer success stories
- Lead vertical marketing activations like targeted campaigns, industry events, and executive briefings
- Embed within vertical pods to synthesize market signals for product and sales teams
- Drive pipeline growth through data-informed programs and storytelling excellence
- Enable GTM teams with tools, training, and materials for consistent industry messaging
- Conduct competitive intelligence and market trend analysis
- Measure program ROI and continuously optimize based on performance metrics
- Represent OpenAI at industry conferences and build executive relationships
- Collaborate on product roadmap prioritization based on vertical feedback
Success requires balancing strategic vision with operational excellence in a fast-paced AI environment.
Qualifications
We're looking for senior marketers with proven vertical marketing success:
- 6+ years in product marketing, vertical marketing, solutions marketing, or GTM strategy
- Experience building industry-specific positioning, messaging, and playbooks
- Strong storytelling translating technical products to business outcomes
- Strategic pattern recognition and point-of-view development
- Cross-functional influence across product, sales, and marketing organizations
- Operational excellence turning insights into shipped deliverables
- Data-driven decision making with metrics and customer signals
- Deep knowledge of education, finance, healthcare, government, or retail sectors
- Proven pipeline impact through targeted marketing programs
- Excellent written and verbal communication for executive audiences
- Thrives in ambiguity with startup pace and scale
Salary & Benefits
Salary Range: $180,000 - $250,000 base (plus equity and bonuses). Actual compensation depends on experience and location.
Comprehensive Benefits:
- Competitive base salary + equity + performance bonuses
- 100% covered medical, dental, vision insurance
- 401(k) with generous matching
- Unlimited PTO with recharge encouragement
- Hybrid SF work model + relocation assistance
- Professional development budget
- Weekly catered meals and team events
- Wellness reimbursement and mental health support
- Generous parental leave policy
- State-of-the-art office in San Francisco
- Direct impact on AGI development mission
- Collaborate with world's top AI researchers
Why Join OpenAI?
OpenAI isn't just another tech company—it's building safe AGI to benefit humanity. As Vertical Marketing Lead, you'll:
- Shape how transformative AI reaches industries worldwide
- Work with brilliant minds solving humanity's greatest challenges
- Drive real business impact accelerating AI adoption
- Enjoy uncapped growth in the most important industry
- Thrive in mission-driven culture prioritizing excellence
San Francisco location offers access to top talent, industry events, and AI innovation hub. Hybrid model balances collaboration and flexibility.
How to Apply
Ready to drive OpenAI's vertical marketing success? Submit your resume and a brief note on your most impactful vertical marketing achievement. We're hiring quickly—apply now to join our San Francisco team!
OpenAI is an equal opportunity employer committed to diversity.
Locations
- San Francisco, California, United States
Salary
189,000 - 275,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Product Marketingintermediate
- Vertical Marketingintermediate
- Go-to-Market Strategyintermediate
- Industry Analysisintermediate
- Messaging Developmentintermediate
- Positioning Frameworksintermediate
- Storytellingintermediate
- Cross-Functional Collaborationintermediate
- Content Creationintermediate
- Campaign Managementintermediate
- Market Researchintermediate
- Sales Enablementintermediate
- Customer Insightsintermediate
- Data Analysisintermediate
- Strategic Planningintermediate
- Event Planningintermediate
- Executive Communicationintermediate
- Pipeline Generationintermediate
- Competitive Intelligenceintermediate
- AI Industry Knowledgeintermediate
Required Qualifications
- 6+ years of experience in product marketing, vertical marketing, solutions marketing, or go-to-market strategy (experience)
- Proven track record building compelling narratives, positioning, messaging, and playbooks for specific industries or customer segments (experience)
- Strong storytelling ability to translate technical AI capabilities into resonant messaging for non-technical buyers (experience)
- Strategic instincts to identify market patterns, define business impact, and create differentiated points of view (experience)
- Demonstrated cross-functional influence partnering with product, PMM, solutions engineering, and sales teams (experience)
- Operational rigor with experience bringing structure to ambiguous situations and executing quickly (experience)
- Data-informed mindset using quantitative metrics and qualitative signals to refine strategies (experience)
- Deep understanding of priority industries like education, finance, healthcare, government, or retail (experience)
- Experience developing industry-specific content including playbooks, pitch decks, use cases, and customer stories (experience)
- Track record leading vertical-focused marketing activations, campaigns, events, and sponsorships (experience)
- Ability to synthesize customer and market signals into actionable insights for GTM teams (experience)
- Excellent communication skills for executive-level initiatives and stakeholder alignment (experience)
Responsibilities
- Build clear, differentiated go-to-market strategies for priority industries grounded in customer needs and market shifts
- Develop industry-specific messaging, positioning, and proof points to empower sales and product teams
- Partner across PMM, product, and GTM teams to operationalize vertical insights into campaigns and enablement
- Define and maintain strategic vertical plans including target audiences, use cases, competitive context, and metrics
- Create compelling industry-tailored content such as playbooks, narratives, pitch decks, use cases, and customer stories
- Lead vertical-focused activations including campaigns, events, sponsorships, and executive initiatives
- Serve as embedded partner in vertical pods synthesizing customer signals into actionable insights
- Drive measurable pipeline and engagement through targeted programs and data-informed storytelling
- Ensure GTM teams are enabled with messaging, tools, and materials for consistent buyer value delivery
- Conduct ongoing market research to identify emerging patterns and opportunities in priority verticals
- Collaborate with sales to refine pitch strategies and overcome industry-specific objections
- Measure and optimize vertical marketing programs based on pipeline impact and engagement metrics
- Represent OpenAI at industry events and build relationships with key influencers and decision-makers
Benefits
- general: Competitive salary with equity package and performance bonuses
- general: Comprehensive health, dental, and vision insurance coverage
- general: 401(k) retirement plan with generous company matching
- general: Unlimited PTO policy with encouraged time off
- general: Hybrid work model (3 days in office per week)
- general: Relocation assistance for new employees to San Francisco
- general: Fully covered medical, dental, and vision premiums
- general: Mental health support through dedicated programs
- general: Professional development stipend for conferences and courses
- general: Weekly team lunches and catered meals in office
- general: Fitness reimbursement and wellness programs
- general: Parental leave policy with full salary continuation
- general: Cutting-edge AI technology access and learning opportunities
- general: Collaborative culture working on mission-critical AI projects
Tags & Categories
Answer 10 quick questions to check your fit for Vertical Marketing Lead Careers at OpenAI - San Francisco, California | Apply Now! @ OpenAI.
Related Books and Jobs