Overview

Lead the development and execution of innovative Go-To-Market (GTM) strategies for Financial Services and Insurance sectors in partnership with sales teams. Own end-to-end delivery of integrated campaigns, including digital marketing, third-party advertising, partner development, events, outbound initiatives, sales plays, and lead nurturing. Energize the field, engage customers, and drive measurable business growth in the UK.

Responsibilities

• Develop and execute comprehensive GTM strategies tailored to Financial Services and Insurance.
• Collaborate closely with sales teams to align campaigns with revenue goals.
• Design and manage digital marketing campaigns to generate high-quality leads.
• Oversee third-party advertising and partner business development initiatives.
• Plan and execute events, webinars, and outbound sales activities.
• Create sales plays and enablement tools to empower field teams.
• Implement lead nurturing programs to accelerate pipeline progression.
• Analyze campaign performance and optimize for business growth metrics.

Qualifications

• 5+ years in GTM, business development, or marketing in Financial Services/Insurance.
• Proven track record of driving revenue through integrated campaigns.
• Strong understanding of UK financial regulations and market dynamics.
• Experience with digital marketing, CRM tools (e.g., Salesforce), and analytics.
• Excellent partnership and cross-functional collaboration skills.
• Bachelor's degree in Business, Marketing, or related field.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous PTO and flexible working arrangements.
• Professional development and Oracle certification opportunities.
• Employee stock purchase plan and retirement savings.