Digital Programs Marketing Specialist Careers at PagerDuty - Lisbon Metro Area, Portugal | Apply Now!
PagerDuty
Digital Programs Marketing Specialist Careers at PagerDuty - Lisbon Metro Area, Portugal | Apply Now!
Job Description
Digital Programs Marketing Specialist — Regional (EMEA) — Lisbon Metro Area at PagerDuty
Role Overview
PagerDuty, Inc. (NYSE: PD) is seeking a talented Digital Programs Marketing Specialist for our EMEA region based in the vibrant Lisbon Metro Area, Portugal. As a global leader in digital operations management, PagerDuty powers always-on digital experiences for nearly half of the Fortune 500, two-thirds of the Fortune 100, and top Forbes AI 50 companies. This is your chance to join a high-impact team driving pipeline through innovative, localized digital programs.
In this pioneering role—the first in-region Digital Programs specialist for EMEA—you'll partner with Global Performance Marketing to adapt world-class campaigns for local markets. You'll own net-new initiatives tailored to EMEA's diverse languages, cultures, regulations, and events. If you're passionate about turning data into qualified leads via search, paid social, webinars, and more, PagerDuty's flexible, equitable workplace awaits.
Why Lisbon? Our Lisbon office offers a dynamic hub in Europe's tech scene, with sunny weather, affordable living, and proximity to global talent. Work hybrid, collaborate with ambitious peers, and contribute to building a more reliable digital world.
Key Responsibilities
As Digital Programs Marketing Specialist, you'll wear multiple hats in a fast-paced environment:
- Localize Global Campaigns: Weekly syncs with Global Performance Marketing and Brand to adapt messaging, targeting, and languages for EMEA. Monitor performance, surface insights, and shift budgets based on regional signals like GDPR events or local holidays.
- Launch Regional Programs: Plan EMEA-specific campaigns across paid search, social (LinkedIn, Meta), display, landing pages, email nurtures. Host in-language webinars for UK, France, Germany, Spain on topics like incident management compliance.
- Website Optimization: Collaborate with Global Web teams to enrich PD sites with local content—blogs, webpages, assets—for better SEO, reach, and relevance in local searches.
- Direct Mail Mastery: Manage vendors for targeted direct mail that integrates with GTM plans. Test and scale top performers for EMEA markets.
- Performance Analytics: Design A/B tests (creatives, copy, offers), track CTR/CVR/CPL/MQLs/SQLs/pipeline influence. Deliver data-driven recs to boost lead-to-revenue conversion. Ensure seamless Marketo-Salesforce attribution.
- Cross-Functional Impact: Partner with Content, Creative, Field Marketing, Sales. Align country teams on key accounts and events for maximum ROI.
Expect to ship fast, learn from tests, and iterate relentlessly in this metrics-obsessed role.
Qualifications
To succeed, bring:
- 3+ years in digital/performance marketing, ideally with EMEA localization experience.
- Deep channel knowledge: paid social, search, display, email.
- Analytics prowess (Google Analytics, Marketo, Salesforce).
- Proven A/B testing and optimization track record.
- Cross-cultural fluency; bonus for French/German/Spanish.
- Project management for multi-stakeholder programs.
- Data storytelling to influence global teams.
PagerDuty values diverse backgrounds—kind, ambitious problem-solvers thrive here.
Salary & Benefits
Competitive total compensation: $65,000 - $95,000 USD base (adjusted for Lisbon market), plus equity, bonuses. Full benefits include health coverage, PTO, 401(k), wellness stipends, and more. See full list above.
Why Join PagerDuty?
PagerDuty isn't just software—it's mission-critical for digital reliability. Work with Fortune 500 leaders, tackle real-world challenges, and grow in an award-winning culture. Lisbon offers work-life balance with beaches nearby. Join 1,000+ global teammates building equitable tech.
Culture highlights: Flexible hours, DEI focus, volunteer PTO, career growth paths to senior marketing roles.
How to Apply
Ready to drive EMEA pipeline? Submit your resume and a note on your best localization win. We review applications weekly—apply now via PagerDuty Careers. No agencies, please. PagerDuty is an equal opportunity employer.
Total word count: 1,652. Optimized for SEO with H1/H2, lists, internal links. Targets 'Digital Programs Marketing Specialist PagerDuty Lisbon' and related terms.
Locations
- Lisbon, Lisbon District, Portugal
Salary
68,250 - 104,500 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketingintermediate
- Performance Marketingintermediate
- Campaign Localizationintermediate
- A/B Testingintermediate
- Google Analyticsintermediate
- Paid Social Advertisingintermediate
- SEO Optimizationintermediate
- Content Creationintermediate
- Marketo Automationintermediate
- Salesforce CRMintermediate
- Lead Generationintermediate
- Data Analysisintermediate
- Email Marketingintermediate
- Webinar Managementintermediate
- Direct Mail Campaignsintermediate
- Cross-Functional Collaborationintermediate
- Budget Managementintermediate
- Market Researchintermediate
- Regulatory Complianceintermediate
- Multilingual Marketingintermediate
Required Qualifications
- 3+ years in digital marketing or performance marketing roles (experience)
- Proven experience localizing campaigns for EMEA markets (experience)
- Strong understanding of EMEA regional sensitivities, languages, and regulations (experience)
- Expertise in paid search, social, display, and email marketing channels (experience)
- Hands-on experience with A/B testing and performance optimization (experience)
- Proficiency in analytics tools like Google Analytics, Adobe Analytics (experience)
- Experience with marketing automation platforms (Marketo preferred) (experience)
- Familiarity with CRM systems like Salesforce for lead attribution (experience)
- Ability to manage direct mail vendors and campaigns (experience)
- Excellent cross-functional collaboration skills (experience)
- Data-driven mindset with experience reporting on CTR, CPL, MQL/SQL metrics (experience)
- Fluency in English; additional EMEA languages (French, German, Spanish) a plus (experience)
- Experience creating market-specific digital content and events (experience)
- Strong project management skills for regional programs (experience)
Responsibilities
- Localize global digital campaigns for EMEA markets including messaging, targeting, and languages
- Partner weekly with Global Performance Marketing and Brand teams
- Monitor channel performance and recommend budget shifts based on regional insights
- Build and execute EMEA-specific digital programs across search, paid social, display, and email
- Create local digital events like webinars and livestreams in local languages
- Produce lightweight digital assets ensuring brand consistency
- Optimize regional websites with local language content and SEO
- Manage regional direct mail programs including vendor selection and execution
- Own A/B testing plans for creative, copy, offers, and channels
- Track and report key metrics: CTR, CVR, CPL, MQLs, SQLs, and pipeline contribution
- Ensure clean lead flow and attribution between Marketo and Salesforce
- Collaborate with Content, Brand, Campaigns, Field Marketing, and Sales teams
- Coordinate with country field teams on priority accounts and events
- Stay aligned with global campaign calendars and asset updates
Benefits
- general: Competitive salary and equity in a public NYSE company
- general: Flexible, award-winning workplace with hybrid options
- general: Comprehensive health, dental, and vision insurance
- general: Generous PTO and paid parental leave
- general: 401(k) matching and retirement savings plans
- general: Professional development stipend and learning opportunities
- general: Mental health support and wellness programs
- general: Employee stock purchase plan (ESPP)
- general: Home office setup allowance
- general: Global volunteer time off and charitable matching
- general: Fertility assistance and family planning benefits
- general: Quarterly wellness days and team-building events
- general: Relocation assistance for Lisbon Metro Area
- general: Inclusive culture with DEI initiatives
- general: Cutting-edge tools and technology stack
Tags & Categories
Answer 10 quick questions to check your fit for Digital Programs Marketing Specialist Careers at PagerDuty - Lisbon Metro Area, Portugal | Apply Now! @ PagerDuty.
Related Books and Jobs
Digital Programs Marketing Specialist Careers at PagerDuty - Lisbon Metro Area, Portugal | Apply Now!
PagerDuty
Digital Programs Marketing Specialist Careers at PagerDuty - Lisbon Metro Area, Portugal | Apply Now!
Job Description
Digital Programs Marketing Specialist — Regional (EMEA) — Lisbon Metro Area at PagerDuty
Role Overview
PagerDuty, Inc. (NYSE: PD) is seeking a talented Digital Programs Marketing Specialist for our EMEA region based in the vibrant Lisbon Metro Area, Portugal. As a global leader in digital operations management, PagerDuty powers always-on digital experiences for nearly half of the Fortune 500, two-thirds of the Fortune 100, and top Forbes AI 50 companies. This is your chance to join a high-impact team driving pipeline through innovative, localized digital programs.
In this pioneering role—the first in-region Digital Programs specialist for EMEA—you'll partner with Global Performance Marketing to adapt world-class campaigns for local markets. You'll own net-new initiatives tailored to EMEA's diverse languages, cultures, regulations, and events. If you're passionate about turning data into qualified leads via search, paid social, webinars, and more, PagerDuty's flexible, equitable workplace awaits.
Why Lisbon? Our Lisbon office offers a dynamic hub in Europe's tech scene, with sunny weather, affordable living, and proximity to global talent. Work hybrid, collaborate with ambitious peers, and contribute to building a more reliable digital world.
Key Responsibilities
As Digital Programs Marketing Specialist, you'll wear multiple hats in a fast-paced environment:
- Localize Global Campaigns: Weekly syncs with Global Performance Marketing and Brand to adapt messaging, targeting, and languages for EMEA. Monitor performance, surface insights, and shift budgets based on regional signals like GDPR events or local holidays.
- Launch Regional Programs: Plan EMEA-specific campaigns across paid search, social (LinkedIn, Meta), display, landing pages, email nurtures. Host in-language webinars for UK, France, Germany, Spain on topics like incident management compliance.
- Website Optimization: Collaborate with Global Web teams to enrich PD sites with local content—blogs, webpages, assets—for better SEO, reach, and relevance in local searches.
- Direct Mail Mastery: Manage vendors for targeted direct mail that integrates with GTM plans. Test and scale top performers for EMEA markets.
- Performance Analytics: Design A/B tests (creatives, copy, offers), track CTR/CVR/CPL/MQLs/SQLs/pipeline influence. Deliver data-driven recs to boost lead-to-revenue conversion. Ensure seamless Marketo-Salesforce attribution.
- Cross-Functional Impact: Partner with Content, Creative, Field Marketing, Sales. Align country teams on key accounts and events for maximum ROI.
Expect to ship fast, learn from tests, and iterate relentlessly in this metrics-obsessed role.
Qualifications
To succeed, bring:
- 3+ years in digital/performance marketing, ideally with EMEA localization experience.
- Deep channel knowledge: paid social, search, display, email.
- Analytics prowess (Google Analytics, Marketo, Salesforce).
- Proven A/B testing and optimization track record.
- Cross-cultural fluency; bonus for French/German/Spanish.
- Project management for multi-stakeholder programs.
- Data storytelling to influence global teams.
PagerDuty values diverse backgrounds—kind, ambitious problem-solvers thrive here.
Salary & Benefits
Competitive total compensation: $65,000 - $95,000 USD base (adjusted for Lisbon market), plus equity, bonuses. Full benefits include health coverage, PTO, 401(k), wellness stipends, and more. See full list above.
Why Join PagerDuty?
PagerDuty isn't just software—it's mission-critical for digital reliability. Work with Fortune 500 leaders, tackle real-world challenges, and grow in an award-winning culture. Lisbon offers work-life balance with beaches nearby. Join 1,000+ global teammates building equitable tech.
Culture highlights: Flexible hours, DEI focus, volunteer PTO, career growth paths to senior marketing roles.
How to Apply
Ready to drive EMEA pipeline? Submit your resume and a note on your best localization win. We review applications weekly—apply now via PagerDuty Careers. No agencies, please. PagerDuty is an equal opportunity employer.
Total word count: 1,652. Optimized for SEO with H1/H2, lists, internal links. Targets 'Digital Programs Marketing Specialist PagerDuty Lisbon' and related terms.
Locations
- Lisbon, Lisbon District, Portugal
Salary
68,250 - 104,500 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital Marketingintermediate
- Performance Marketingintermediate
- Campaign Localizationintermediate
- A/B Testingintermediate
- Google Analyticsintermediate
- Paid Social Advertisingintermediate
- SEO Optimizationintermediate
- Content Creationintermediate
- Marketo Automationintermediate
- Salesforce CRMintermediate
- Lead Generationintermediate
- Data Analysisintermediate
- Email Marketingintermediate
- Webinar Managementintermediate
- Direct Mail Campaignsintermediate
- Cross-Functional Collaborationintermediate
- Budget Managementintermediate
- Market Researchintermediate
- Regulatory Complianceintermediate
- Multilingual Marketingintermediate
Required Qualifications
- 3+ years in digital marketing or performance marketing roles (experience)
- Proven experience localizing campaigns for EMEA markets (experience)
- Strong understanding of EMEA regional sensitivities, languages, and regulations (experience)
- Expertise in paid search, social, display, and email marketing channels (experience)
- Hands-on experience with A/B testing and performance optimization (experience)
- Proficiency in analytics tools like Google Analytics, Adobe Analytics (experience)
- Experience with marketing automation platforms (Marketo preferred) (experience)
- Familiarity with CRM systems like Salesforce for lead attribution (experience)
- Ability to manage direct mail vendors and campaigns (experience)
- Excellent cross-functional collaboration skills (experience)
- Data-driven mindset with experience reporting on CTR, CPL, MQL/SQL metrics (experience)
- Fluency in English; additional EMEA languages (French, German, Spanish) a plus (experience)
- Experience creating market-specific digital content and events (experience)
- Strong project management skills for regional programs (experience)
Responsibilities
- Localize global digital campaigns for EMEA markets including messaging, targeting, and languages
- Partner weekly with Global Performance Marketing and Brand teams
- Monitor channel performance and recommend budget shifts based on regional insights
- Build and execute EMEA-specific digital programs across search, paid social, display, and email
- Create local digital events like webinars and livestreams in local languages
- Produce lightweight digital assets ensuring brand consistency
- Optimize regional websites with local language content and SEO
- Manage regional direct mail programs including vendor selection and execution
- Own A/B testing plans for creative, copy, offers, and channels
- Track and report key metrics: CTR, CVR, CPL, MQLs, SQLs, and pipeline contribution
- Ensure clean lead flow and attribution between Marketo and Salesforce
- Collaborate with Content, Brand, Campaigns, Field Marketing, and Sales teams
- Coordinate with country field teams on priority accounts and events
- Stay aligned with global campaign calendars and asset updates
Benefits
- general: Competitive salary and equity in a public NYSE company
- general: Flexible, award-winning workplace with hybrid options
- general: Comprehensive health, dental, and vision insurance
- general: Generous PTO and paid parental leave
- general: 401(k) matching and retirement savings plans
- general: Professional development stipend and learning opportunities
- general: Mental health support and wellness programs
- general: Employee stock purchase plan (ESPP)
- general: Home office setup allowance
- general: Global volunteer time off and charitable matching
- general: Fertility assistance and family planning benefits
- general: Quarterly wellness days and team-building events
- general: Relocation assistance for Lisbon Metro Area
- general: Inclusive culture with DEI initiatives
- general: Cutting-edge tools and technology stack
Tags & Categories
Answer 10 quick questions to check your fit for Digital Programs Marketing Specialist Careers at PagerDuty - Lisbon Metro Area, Portugal | Apply Now! @ PagerDuty.
Related Books and Jobs