About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with iconic brands like Pepsi, Gatorade, Sabritas, Gamesa, Quaker, and Sonrics consumed over a billion times daily in more than 200 countries. In Mexico, these brands have been staples in homes for over 116 years. PepsiCo fosters a culture of curiosity, innovation, and inclusivity, where every employee—from leadership to front lines—dares for better. Joining PepsiCo means contributing to a global powerhouse while making a positive impact on the world. Explore PepsiCo careers and discover opportunities to thrive in a welcoming environment that values diversity and bold ideas.

Role Overview

The Performance and Insights Analyst role on PepsiCo's Direct Marketing team in Miguel Hidalgo, Mexico City, is perfect for data-driven professionals passionate about turning raw data into strategic stories. As the analytical heartbeat of CRM and loyalty programs, you'll evaluate campaign performance, uncover optimization opportunities, and deliver insights that fuel confident decisions. This position demands fluency in marketing data infrastructure, performance metrics, and cross-team collaboration with analytics, customer data platforms, and activation groups. If you excel at simplifying complex data for non-technical stakeholders, this full-time role offers a platform to influence PepsiCo's consumer engagement strategies in Mexico.

Key Responsibilities

In this dynamic position, your impact will span multiple facets of direct marketing analytics:

• Define, track, and evolve KPIs across CRM, loyalty programs, data collection, consumer engagement, and conversion metrics.
• Analyze performance of campaigns in journeys, emails, promotions, and first-party data initiatives, delivering clear recommendations.
• Spot trends and optimization opportunities in channels like email, mobile notifications, and paid media to enhance activation.
• Develop and maintain reporting tools including scorecards, benchmarks, and post-campaign assessments for standardized measurement.
• Present insights contextually for brand, content, and CRM teams, ensuring accessibility and actionability.

Strategic Collaboration

Beyond core analysis, you'll lead quarterly reviews, forecasting, and long-term planning. Partner with journey design and data teams to integrate insights into segmentation, personalization, and consumer journeys. Monitor live campaigns for real-time adjustments and support experimentation via testing and uplift modeling.

Qualifications & Requirements

PepsiCo seeks proactive analysts with a proven track record in data storytelling. Key qualifications include:

• 3+ years in data analysis, performance reporting, or marketing analytics, preferably in CRM, loyalty, or consumer engagement.
• Fluent English (required) for global collaboration.
• Strong grasp of first-party data strategies, engagement metrics, and lifecycle campaign measurement.
• Proficiency interpreting marketing data into actionable insights.
• Comfort with relational data models and platforms like customer data platforms or CRM systems.
• Hands-on experience with tools such as Excel, Power BI, Tableau, or Google Analytics for visualizations and reports.
• Excellent communication to bridge technical and non-technical audiences.

A curious mindset, business acumen, and passion for improvement are essential. PepsiCo encourages applications even if you don't meet 100% of criteria—bring your unique perspective!

Benefits & Perks

PepsiCo invests in your holistic success with comprehensive benefits tailored for Mexico-based employees:

• Opportunities to learn daily via wide-ranging programs and internal digital self-learning platforms.
• Development aligned with leadership skills and specialized role training from internal/external providers.
• Recognition programs celebrating seniority, behavior, leadership, and life milestones.
• Financial wellness initiatives supporting goals across life stages.
• Flexible work program balancing personal and professional life.
• Family-focused perks including wellness benefits.

Career Growth

At PepsiCo, career progression is a reality. This Analyst role serves as a launchpad for advancement in marketing analytics, consumer insights, or leadership within Direct Marketing. Access mentorship, skill-building platforms, and global exposure. PepsiCo's commitment to internal mobility means your contributions today shape tomorrow's opportunities, from regional strategist to enterprise-wide insights leader.

Why Join Us

Choose PepsiCo for a premium career in Mexico's food and beverage sector. Work with world-class brands, collaborate in an inclusive culture, and drive real impact on consumer experiences. In Miguel Hidalgo, enjoy urban vibrancy alongside PepsiCo's supportive ecosystem. Dare for better—apply now and elevate your analytics career with a company that celebrates success and fosters innovation.

Role FAQs

What experience level is required?

3+ years in data analysis or marketing analytics, ideally in CRM or loyalty.

Is English fluency mandatory?

Yes, required for cross-functional and global teamwork.

What tools will I use?

Excel, Power BI, Tableau, Google Analytics, and CRM/CDP platforms.

Is this a remote role?

Based in Miguel Hidalgo with flexibility programs for work-life balance.

How does PepsiCo support professional development?

Through self-learning platforms, training, leadership programs, and recognition initiatives.