Data Analyst - Marketing at Perk: Shape the Future of Business Decisions

Are you a data enthusiast with a passion for marketing? Do you thrive on transforming raw data into actionable insights that drive strategic decisions? Perk, the intelligent platform for travel and spend management, is seeking a talented Data Analyst to join our dynamic Marketing team in London. If you're ready to make a real impact and shape how millions of people experience work, we encourage you to apply!

Role Overview

As a Data Analyst - Marketing at Perk, you will play a pivotal role in shaping our marketing strategy through data-driven insights. You'll be responsible for analyzing data from various sources, developing metrics and dashboards, and designing experiments to optimize our marketing campaigns. Your expertise in multi-touch attribution, marketing mix modeling, and customer lifecycle analysis will be crucial in driving better decisions at Perk.

A Day in the Life

Here’s a glimpse into your daily activities:

• Collaborate with Data Analysts, Analytics Engineers, and Data Engineers to define data requirements and analytical approaches.
• Explore and analyze data from marketing channels, CRM, and other sources to identify trends and patterns.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and marketing campaign performance.
• Design and execute A/B tests and other experiments to optimize marketing campaigns and improve conversion rates.
• Conduct customer lifecycle analysis and segmentation to identify target audiences and personalize marketing messages.
• Communicate data insights and recommendations to marketing stakeholders in a clear and concise manner.
• Stay up-to-date with the latest trends and technologies in data analytics and marketing.

Why London?

London is a global hub for innovation and technology, offering a vibrant and diverse environment for professionals in the data analytics field. Perk's London office provides a dynamic and collaborative workspace, surrounded by world-class restaurants, cultural attractions, and a thriving tech community. Being in London provides easy access to major European markets and opportunities to network with industry leaders.

Career Path

At Perk, we're committed to fostering the growth and development of our employees. As a Data Analyst - Marketing, you'll have opportunities to expand your skills and advance your career. Potential career paths include Senior Data Analyst, Marketing Analytics Manager, or Data Science roles within Perk.

Salary & Benefits

The estimated salary range for this position in London is £75,000 - £110,000 per year. Actual compensation may vary based on experience, skills, and qualifications.

In addition to competitive compensation, Perk offers a comprehensive benefits package, including:

• Equity in the company
• Generous vacation days
• Private healthcare
• Opportunities for professional development
• Flexible work arrangements

Perk Culture

At Perk, we're driven by our values: being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries.

How to Apply

If you're a passionate data analyst ready to make a real impact, we encourage you to apply! Please submit your resume and cover letter through our online application portal.

Frequently Asked Questions (FAQ)

1. What are the key skills required for this role? Strong SQL skills, experience with Python or R, data visualization expertise, and excellent communication skills are essential.
2. What experience is needed for this role? 5+ years of relevant experience in data analytics and 2+ years of experience in marketing analytics are required.
3. What tools and technologies do you use? We primarily use SQL, Python/R, dbt, and Looker for data analysis and visualization.
4. What is the interview process like? The interview process typically involves a phone screening, a technical interview, and a final interview with the hiring manager.
5. What opportunities are there for professional development? We offer various professional development opportunities, including training programs, conferences, and mentorship programs.
6. What is the work environment like? We have a collaborative and supportive work environment where employees are encouraged to share ideas and learn from each other.
7. What are the company's values? Our core values are being an owner, delivering a 7-star experience, and working as one team.
8. What is the company's mission? Our mission is to power real work, with real impact, by eliminating shadow work that wastes time and resources.
9. What are the growth opportunities within the company? There are opportunities to advance your career into senior data analyst, management, or data science roles.
10. What is the company's approach to work/life balance? We value work-life balance and offer flexible work arrangements to support our employees' needs.