Outbound Email Strategist - Perk (Boston, MA)

About Perk

Perk, formerly TravelPerk, is the intelligent platform revolutionizing travel and spend management. We empower businesses by automating tedious tasks like travel bookings, expense tracking, and invoice processing, freeing up valuable time for impactful work. Trusted by over 10,000 companies worldwide, including Wise, On Running, and Fabletics, we're tackling the $1.7 trillion problem of shadow work – the hidden inefficiencies that erode morale and stifle innovation.

With headquarters in London and Boston and a global team of over 1,800 individuals spanning 12 offices, Perk is driven by core values such as ownership, delivering exceptional experiences, and teamwork. We prioritize curiosity, purpose, and mindset to unlock the full potential of our employees.

Role Overview: Outbound Email Strategist

We are seeking a highly creative and experienced Outbound Email Strategist to join our dynamic revenue team. As an Outbound Email Strategist, you will play a crucial role in driving business development efforts through strategic outbound email communication. Your primary focus will be on building targeted contact lists, developing compelling email campaigns, and rigorously testing to maximize conversion rates. This role requires a self-starter who thrives on challenges and is passionate about leveraging email marketing to generate qualified leads and drive sales pipeline growth.

A Day in the Life

Here's a glimpse into what a typical day might look like for an Outbound Email Strategist at Perk:

• Morning: You'll start your day by analyzing the performance of your previous email campaigns, identifying areas for improvement and potential A/B tests. You might also spend time researching new target markets and industries to expand your contact lists.
• Mid-day: You'll focus on building targeted contact lists using various research methods and tools. This could involve identifying key decision-makers at target companies and gathering their contact information. You'll also work on segmenting your lists to ensure that your email campaigns are highly relevant and personalized.
• Afternoon: You'll dedicate time to crafting engaging and persuasive email copy, subject lines, and calls-to-action. You'll also design and develop new email templates and creatives to keep your campaigns fresh and visually appealing. You'll then deploy your email campaigns using our marketing automation platform and monitor their performance in real-time.
• Evening: You'll wrap up your day by analyzing the results of your email campaigns, identifying key trends and insights. You'll also prepare reports to communicate your findings to the sales and marketing teams. Finally, you'll plan for your next day's activities, prioritizing tasks based on their potential impact.

Why Boston, Massachusetts?

Boston is a vibrant and innovative city with a thriving tech scene. As a hub for education, research, and entrepreneurship, Boston offers a rich ecosystem of talent, resources, and opportunities. Our Boston office provides a dynamic and collaborative work environment, surrounded by world-class restaurants, cultural attractions, and historical landmarks.

Career Path

At Perk, we are committed to the growth and development of our employees. The Outbound Email Strategist role offers a clear career path for advancement. With experience and proven success, you can progress to roles such as Senior Outbound Email Strategist, Email Marketing Manager, or even a leadership position within the marketing or sales organization. We provide ongoing training and mentorship to help you develop your skills and reach your full potential.

Salary and Benefits

We offer a competitive salary and benefits package commensurate with experience. The salary range for this role is estimated to be $75,000 - $110,000 annually. In addition to salary, we provide comprehensive health, dental, and vision insurance, paid time off, flexible work arrangements, professional development opportunities, and a generous parental leave policy. We also offer employee assistance programs, wellness programs, stock options (depending on the role and level), company-sponsored events, commuter benefits, and a retirement savings plan with company match.

Perk Culture

At Perk, we foster a culture of innovation, collaboration, and ownership. We empower our employees to take initiative, make decisions, and drive results. We value curiosity, purpose, and mindset and encourage our team members to continuously learn and grow. We believe in creating a supportive and inclusive work environment where everyone feels valued and respected. We are passionate about transforming how businesses work and how people feel at work.

How to Apply

If you are a creative and experienced Outbound Email Strategist with a passion for driving business growth, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and skills. Be sure to highlight your experience with list building, email campaign development, A/B testing, and performance analysis. We look forward to hearing from you!

FAQ

1. What is Perk's mission?
   Perk's mission is to power real work, with real impact, by eliminating shadow work and empowering businesses to focus on what matters most.
2. What are Perk's core values?
   Perk's core values include being an owner, delivering a 7-star experience, and working as one team.
3. What is the company size?
   Perk has grown into a global company of more than 1,800 people across 12 offices globally.
4. Where are Perk's headquarters located?
   Perk has headquarters in London and Boston.
5. What type of companies use Perk?
   Perk is trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics.
6. What skills are essential for the Outbound Email Strategist role?
   Essential skills include experience in outbound email strategy, B2B lead generation, email marketing, A/B testing, list building, and data analysis.
7. What are the key responsibilities of the Outbound Email Strategist?
   Key responsibilities include developing and executing outbound email strategy, building and managing contact lists, designing and testing email creatives, and analyzing campaign performance.
8. What is the estimated salary range for this position?
   The estimated salary range for this position is $75,000 - $110,000 annually.
9. What benefits does Perk offer?
   Perk offers a competitive salary and benefits package, including health, dental, and vision insurance, paid time off, flexible work arrangements, and professional development opportunities.
10. What is the work environment like at Perk?
    Perk fosters a culture of innovation, collaboration, and ownership, empowering employees to take initiative and drive results.